The digital shelf is the virtual space where consumers browse and make purchasing decisions on eCommerce websites. As with shelves in traditional stores, it is important to keep an eye on the stock that “sits” on your digital shelf and also to analyze whether it is better to have different products and channel mixes on your digital shelf. As we discussed in our Complete Guide to Digital Shelf Optimization for eCommerce Brands, Digital Shelf Optimization (DSO) is essential if you want your products to stand out like a star on the digital shelf.
But, if we are going to optimize our eCommerce channels, we need data – both about our own performance and that of our competitors in the online space. Unfortunately, it isn’t always easy to find the digital shelf analytics we need – particularly from the owners of the channels. You won’t even find enough information about your own eCommerce store if you rely on Google Analytics and perhaps additional data provided by Shopify or your website hosts. Instead, you are likely to benefit most by using specialist digital shelf analytics software – and it shouldn’t take long before the additional money you can make thanks to the analytics provided outweighs the cost of using the software.
As eCommerce has evolved the number of Digital Shelf Analytics Software products has multiplied. We include a selection in this post, which we will add to over time, however, the best Digital
Shelf Analytics software for you will depend on the products you sell and the channels you use.
The Best Digital Shelf Analytics Software for Online Retailers
1. Syndigo
Syndigo describes itself as an Active Content Engine. It describes itself as powering the continual flow of data and content throughout the entire commerce ecosystem. It enables a comprehensive solution for a future of personalization and customization. Syndigo can help you with content creation, data management, governance, syndication, engagement, and optimization.
Digital shelf analytics is only a small part of the entire commerce ecosystem – the optimization section. However, if the product as a whole suits your business, then you will appreciate that it covers digital shelf analytics too.
Syndigo helps show where to focus your efforts, with reports including:
Read More2. Salsify
Salsify provides a unified Product Experience Management (PXM) platform for brands and retailers. Salsify Supplier Experience Management (SXM) helps retailers deliver winning product experiences.
They recognize the importance of the digital shelf for online commerce. Salsify claims that a unified PXM platform will help you win on the digital shelf. This is because an effective digital shelf strategy unifies the right people, the right process, and the right technology to drive a repeatable approach with optimum efficiency and maximum result.
With Salsify Supplier Experience Management, you can centralize all product content, including inventory and pricing, connect the right product experience to the right channel at the right time, and automate the process so teams complete work as efficiently as possible.
Read More3. DataWeave
DataWeave offers a range of products for brands and retailers. One of their focal points is digital shelf analytics. Their product helps you measure and optimize product performance across online channels.
One area of focus is Share of Search. By measuring your share of the digital shelf, you gain more insights into how to engage with your customers and drive more sales. In addition, you can use DataWeave’s product to determine your competitors’ visibility under search and navigation, to benchmark your performance against theirs.
Read More4. Edge by Ascential
Edge provides actionable data insights, retail forecasting, and advisory solutions so you can act today and win tomorrow. They provide solutions that help you increase your market share at Amazon and Walmart, retail insights that identify emerging trends and discover growth opportunities, and digital shelf analytics to optimize your shelf performance and grow online sales.
Edge Digital Shelf provides measurement and benchmarking customized to your organization’s definition of category – giving you the most reliable metrics for measuring your online business and charting your future strategy. You can adapt your benchmarks to focus on what is most important to your needs.
It offers normalized metrics for simple and powerful executive-level retailer versus retailer performance comparisons.
5. Profitero
Profitero offers integrated digital shelf analytics, shelf intelligent activation, and advisory services that empower brands to optimize availability, discoverability, and conversion. They currently lay claim to 1,000+ retailers in 50+ countries.
Powered by daily data, Profitero’s diagnostic tools and digital shelf analytics give their clients competitive insights to optimize all their traffic and conversion levers across retailers.
Some of the uses for Profitero include:
Read More6. Rithum
Rithum offers a complete multi-channel commerce solution for brands and retailers, helping you streamline your eCommerce operation from a centralized platform. Their Digital Shelf Search Performance allows brands to measure the share of search results on eCommerce sites to identify opportunities for content improvements or advertising that can lead to increased visibility and sales.
You can use it to:
Read More7. CommerceIQ
e.fundamentals Digital Shelf Analytics monitors and optimizes your digital shelf at 700+ retailers across 45+ countries and drives profitable growth. You can use it to create best-in-class content through generative AI, identify store-level availability gaps, and prioritize assortment needs across store and eCommerce channels.
It focuses on six fundamental areas that deliver sales and profit online:
Read More8. eStoreBrands
eStoreBrands proudly proclaims itself as the world’s first eStore shelf automation suite. It is an integrated suite of eStore Shelf Analytics, Product Information Management, and Al‑based research methodologies.
One of their areas of focus is digital shelf analytics intelligence. They identify the actions you need to take to improve your online sales. In just three clicks, you can go from data to the actions that will drive the greatest sales.
They provide actionable data with traffic light ratings to guide priorities at every level of your organization. The all-in-one view allows you to compare markets or switch from one market to another in the same account, making eStoreBrands perfect for global implementation.
9. Digital Shelf Analytics by Intelligence Node
Intelligence Node offers four main products:
- Brand Intelligence
- Retailer Intelligence
- Data Intelligence
- Price Intelligence AI (a Shopify app).
Aspects of Digital Shelf Analytics appear in each of these products. With Intelligence Node’s AI-driven Digital Shelf Analytics software, you can review, compare, and optimize your product listings to boost your search rankings and improve your conversions.
Intelligence Node offers a comprehensive plug-and-play solution, powered by proprietary machine learning algorithms, advanced analytics, and computer vision to track, compare, and optimize product listings in near-real-time. Their Digital Shelf Analytics solution consists of various modules including product copy generation and audit, keyword analysis, image optimization, assortment and availability optimization, customer reviews and shopper sentiment analysis, pricing, and promotions.
10. PriceSpider Brand Monitor
PriceSpider provides a brand commerce platform, providing visibility from discovery to sale with engagement and enforcement tools to optimize the customer journey. The platform provides real-time data and a continually updated feed of information to understand what’s actually happening online with your customers. Their technology optimizes the consumer shopping experience by increasing conversions and protecting margins. PriceSpider’s Brand Commerce Platform delivers insights that guide the customer’s journey from interest to purchase and collects data that tells brands their every move along that path.
Read More11. ChannelSight
ChannelSight helps brands use data to strengthen their products’ online performance and maximize conversions at every stage of the consumer journey.
One of their products is Digital Shelf. This gives brands the necessary tools to quickly and easily monitor their products’ online presence across every digital touchpoint. Digital Shelf includes a centralized repository of product-level information across the scale of digital buying experiences, helping brands to quickly assess performance and implement optimizations as efficiently as possible.
You can choose the full suite of Digital Shelf products or select only the features you need.
Read MoreFrequently Asked Questions
What is Digital Shelf Analytics (DSA) software, and why is it important for eCommerce?
Digital Shelf Analytics (DSA) software tracks and analyzes how products perform across eCommerce channels like Amazon, Walmart, and Shopify. It provides insights into key metrics like share of search, pricing trends, inventory levels, and customer reviews. For eCommerce brands, DSA is crucial as it helps optimize product listings, adjust pricing strategies in real-time, and monitor stock availability, ensuring products remain visible and competitive on digital shelves. Without DSA, businesses miss out on critical data to make informed decisions and stay ahead of competitors.
How can Digital Shelf Analytics improve product visibility on eCommerce platforms?
Digital Shelf Analytics enhances product visibility by tracking your share of search—a key metric that shows how often your product appears in search results compared to competitors. By analyzing this data, brands can optimize product titles, descriptions, images, and keywords to rank higher in searches on platforms like Amazon and Walmart. Additionally, DSA tools help identify gaps in content quality and provide actionable insights for improving product listings, resulting in higher discoverability and increased sales.
What metrics does Digital Shelf Analytics software track?
Digital Shelf Analytics software tracks a variety of critical metrics that influence eCommerce success, including:
- Share of Search: How frequently your product appears in relevant searches.
- Pricing Competitiveness: Real-time insights into competitor pricing and dynamic price adjustments.
- Stock Availability: Alerts for low inventory or out-of-stock situations that affect product rankings.
- Product Content Quality: Analysis of product descriptions, images, and compliance with retailer guidelines.
These metrics help eCommerce businesses optimize their product listings and drive better performance across digital platforms.
What are the best Digital Shelf Analytics tools for monitoring product performance?
Some of the best Digital Shelf Analytics tools for monitoring eCommerce product performance include:
- Salsify: Known for its unified Product Experience Management (PXM) platform that optimizes digital shelf strategies.
- Profitero: Offers competitive insights on availability, discoverability, and conversion rates.
- DataWeave: Focuses on share of search, competitor visibility, and content audits to optimize product listings.
These tools provide actionable data to help brands boost their digital shelf performance and improve sales outcomes.
How does Digital Shelf Analytics software help with competitor benchmarking?
Digital Shelf Analytics software enables businesses to benchmark their product performance against competitors by tracking share of search, pricing trends, and stock levels. Tools like DataWeave and Edge by Ascential offer insights into how competing products rank in search results, their pricing strategies, and their inventory availability. This competitive intelligence allows brands to adjust their own strategies—such as optimizing product listings or lowering prices—in real-time, ensuring they stay ahead in the market.
