The rise of bloggers, YouTubers, Twitch streamers, TikTok stars, and Instagram influencers has given birth to the creator class. It’s led to the emergence of influencer marketing as a fresh strategy for startups to tap into engaged audiences. Since influencer marketing empowers social commerce, businesses can gain exposure and endorsements via content that features their brand.
In the United Kingdom, influencer marketing is crucial in digital marketing. With millions of daily social media users looking for entertainment and shopping suggestions, brands can logically harness the promotional potential of these platforms and their influential accounts. Influencers have become essential conduits for businesses aiming to enhance their exposure and stay attuned to the digital trends of the moment.
Top Influencer Marketing Platforms in the UK
Although influencer marketing holds immense potential for boosting brand awareness, finding suitable influencers to collaborate with can be challenging. Here’s a roster of the best UK influencer marketing platforms for brands seeking creator partnerships.
1. Modash
Best for Brands of all sizes
Channels: Instagram, TikTok, and YouTube
Notable Clients: Charles & Keith, RiverIsland, NordVPN, Trendhim Accessories, Wolt, Adore Me
Location: Tallinn, Estonia, with remote locations in the UK
Pricing: From $99/month
Finding the right creators to partner with in the UK can make or break your campaigns. Modash positions itself as the best influencer discovery platform in the world, boasting a robust set of tools designed to help you find, analyze, and track UK creators across Instagram, TikTok, and YouTube.
One of Modash’s standout features is its extensive database. With over 250 million profiles to filter through, you’ll never run out of options, no matter the niche, location, or size of the influencer you’re targeting.
Modash platform filters
The platform’s powerful filters allow you to narrow down these profiles based on follower count, engagement rate, available email addresses, and more. This ensures that you’re not just picking influencers that kinda work, but rather those that align perfectly with your brand and campaign goals.
Modash doesn’t just help you find influencers; it helps you find the right audience. Additional filter options include by location, age, gender, and language, and you can even check fake followers. This level of specificity allows you to ensure that the influencers you’re considering will reach the audience that matters most to your brand.
Modash influencer checker
Another impressive feature is the lookalike function. By simply entering a username, Modash can find similar influencers, allowing you to replicate successful partnerships across more creators. This is particularly useful if you’ve already had great results with certain influencers and want to scale those successes.
Modash influencer performance analysis
Modash also excels in influencer performance analysis. In addition to checking key metrics like engagement rates, and fake follower rates, you can also check the performance of paid posts to ensure you’re not getting duped by surface-level numbers.
Influencer analytics
Tracking and collecting content has never been easier with Modash. The platform automatically gathers influencer content and performance metrics, all without needing authentication from the influencers. Whether it’s through default mode, which collects tagged content, or event mode, which collects all content from influencers in your campaigns, Modash makes it seamless to manage and evaluate your campaign’s impact.
If your brand uses Shopify, Modash’s integration allows you to manage discount codes and track revenue performance directly within the platform. This ensures that all your influencer marketing efforts are centralized, reducing the need to switch between different tools.
Finally, with a 14-day free trial that requires no credit card, Modash offers a risk-free way to explore what influencer marketing can do for your brand. With transparent pricing, monthly plans, and stellar customer service, Modash provides a comprehensive solution for brands looking to excel in influencer marketing.
Pros:
- The platform offers a flexible API, providing more control over your influencer marketing strategies
- Extensive database of influencers
- Extensive eCommerce integration capabilities for affiliate marketing
Cons:
- Modash currently supports only Instagram, TikTok, and YouTube
- The sheer volume of data and filtering options may be overwhelming for those new to influencer marketing
Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
2. Traackr
Best for midsize businesses, enterprises, and agencies
Key Services: Find Influencers, Recruit & Onboard, Influencer Analytics, Cross-Campaign Clarity, Allocate Budget, Product Seeding, Content Collaboration, Content Tracking, Measure ROI
Channels: Instagram, YouTube, TikTok, X (Twitter), Meta for Business, Yelp, TripAdvisor, Google Analytics, Salesforce
Notable Clients: L’Oreal, Shiseido, Coty, Michelin, Colgate-Palmolive
Locations: London, New York, Paris, Boston, San Francisco, Singapore
Pricing: From $20,000/yr
Traackr is a comprehensive cloud-based influencer marketing platform. It handles intricate programs while remaining agile for small teams. Beyond discovering influencers, managing campaigns, collaborating with influencers, and generating reports, Traackr offers an unparalleled global influencer database. It includes unique market benchmarks and a team of experts to assist you in making optimal investments. Traackr prioritizes relationship-building and connects brands with verified influencers that align with a company’s values. It also allows for central management of past influencer interactions.
Key Features:
- Pinpoint influencers that align with your brand based on audience size, engagement rate, and niche
- Streamline influencer marketing campaigns from conception to completion
- Gain a competitive edge by tracking rival influencers’ campaigns, uncovering insights to enhance your strategies
- A brand safety feature that shields you from collaborating with influencers who’ve previously shared harmful or contentious content
Pros:
- Comprehensive perspective with the Influencer Market Benchmark
- Resonance scoring for effective measurement of relative influence
- Collaboration tools for large teams
Cons:
- Steep learning curve
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
3. IZEA
Best for medium to large brands
Key Services: Influencer Marketing, Product Sampling
Channels: Instagram, YouTube, TikTok, Facebook, X (Twitter), Pinterest, Snapchat, LinkedIn, Twitch
Notable Clients: Ikea, Toyota, Kellogg’s, Yamaha
Locations: London, Florida, Washington, DC, Detroit, Denver
Pricing: By request
IZEA pioneers marketing technology, offering brands software and services to collaborate seamlessly with top influencers and creators. Its cutting-edge SaaS platform features a database of 50 million influencers categorized by niche, location, and channels. When connecting with influencers, professionals leverage the platform for open bidding, direct offers, and in-app messaging. IZEA empowers users to craft diverse assets like articles, infographics, photos, and videos, distribute brand messages, manage budgets, and track payments on one unified platform.
Key Features:
- Unity Suite oversees every facet of influencer campaigns, from discovery to payment
- Connects brands and creators through a marketplace for sponsored content, enabling brands to access ready-made content or request customized content from creators
- Locate influencers based on their content using a visual search engine
- Amplify reach and engagement by distributing content through influencers
Pros:
- Visual content efficiency
- Exclusive influencer network
- Automated scheduling
Cons:
- Feature-rich learning curve
- Post type and platform constraint
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Influencer Content Amplification,
Channels: Facebook, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, Wordpress and other Blogs
4. Takumi
Best for small to medium-sized brands
Key Services: Influencer Discovery, Campaign Management, Content Creation, Performance Analytics
Channels: Instagram, TikTok, YouTube
Notable Clients: Amazon, Visa, Nike, Unilever, General Mills
Locations: London, New York
Pricing: By request
TAKUMI offers an exceptional influencer marketing experience through its acclaimed platform, going beyond agency and influencer SaaS capabilities. It maximizes global creators to execute widespread influencer campaigns efficiently by producing prompt in-market content. Leveraging creator content and audience insights, TAKUMI propels unparalleled results in paid social campaigns.
TAKUMI’s app, accessible for both Apple and Google users, also seamlessly connects creators with brands for campaigns and payment. Its stringent vetting process, supplemented by human assessment, ensures exclusivity, with only 7% of applicants accepted onto the TAKUMI platform.
Key Features:
- The TAKUMI creator index can analyze and understand the audience of creators, ensuring precise targeting
- Secure usage and rights for the content created by influencers, safeguarding brand assets
- Foster strong relationships with creators who become brand ambassadors, enhancing long-term partnerships
- Empower creators to amplify your brand message, tapping into their authentic influence for heightened engagement
Pros:
- Rigorous vetting process
- Hands-on approach to support
- Convenient and compliant mobile app
Cons:
- Lack of content review
- Absence of audience insights
Key Features: Influencer Marketplace, Content Library, Campaign Reporting, Payment Processing,
Channels: Instagram
5. TRIBE
Best for marketers and social creators
Key Services: Campaign Analytics, Influencer Discovery, Influencer Relationship Management, Content Management, Performance Metrics, Influencer Tracking, UGC Management
Channels: TikTok, Instagram, Facebook, X (Twitter), Pinterest
Notable Clients: Nespresso, Olay, Lego, Logitech, NBC Universal
Locations: London, New York, Melbourne, Sydney
Pricing: By request
TRIBE, a branded content platform, facilitates connections between international brands and a network of over 70,000 skilled and diverse influencers. These collaborations result in high-quality content across various social media channels. TRIBE’s fusion of technology and expertise empowers marketers to execute top-tier strategies through their platform’s dedicated community.
Key Features:
- TRIBE’s unique BrandMatch AI, a proprietary artificial intelligence score, enhances and scales your campaign’s effectiveness
- Quickly integrate creators into custom Brand-Fans Groups for immediate campaign implementation
- Efficiently handle numerous creators within a single platform, seamlessly managing communication, product sampling, content approval, legal matters, and payments
- Gain insights into audience demographics and estimated performance data directly from Instagram, TikTok, and Pinterest APIs
- Validates creators and influencers multiple times daily using TRIBE’s proprietary AVS system
Pros:
- Large pool of influencers
- Quality and compliance of influencer campaigns
- Automated influencer discovery and campaign management
Cons:
- Limited advanced analytics
6. Vuelio
Best for media and PR agencies
Key Services: Media Monitoring, Media Database, Media Analysis, Online Newsroom, News Distribution
Channels: Instagram, Twitter, LinkedIn, Facebook, YouTube Live
Notable Clients: Prince’s Trust, Press Association, Cardiff University, Thames Water
Locations: London, New York, Paris, Berlin, Amsterdam
Pricing: By request
Vuelio is a robust cloud-based platform that aids PR and communication professionals in managing relationships with journalists, influencers, and stakeholders. Users can gain insights into relevance, engagement strategies, content distribution, result tracking, social media impact, and effectiveness analysis within a unified interface. With access to over a million journalists and influencers across 200 countries, you can easily connect with key figures significant to your story or organization.
Vuelio’s unique database enables personalized control over your contact details. Decide how users can reach out to you and for what reasons. Tailor your preferences, ensuring you receive only relevant and timely connections aligned with your interests.
Key Features:
- An exclusive database offering access to over a million journalists and influencers globally
- Updated breaking news and media coverage on multiple platforms, encompassing broadcast, print, online, and social media
- Intelligent tools assess how your narrative resonates with journalists and influencers, enabling strategic adjustments
- Evaluate the impact of your PR endeavors, content distribution, and engagement in a single centralized hub
Pros:
- Targeted networking
- Media monitoring
- Extensive journalist and influencer access
Cons:
- Complex interface
- Too broad scope of interests
8 Key Considerations for Selecting an Influencer Marketing Platform
Take these key factors into consideration to ensure your influencer marketing success.
User-friendly Interface
Your influencer marketing platform should have an intuitive interface for optimal use. Prioritize platforms with user-friendly interfaces and efficient onboarding. Also, choose a platform with dedicated experts for efficient campaign management. Immediate support for troubleshooting ensures seamless execution.
Trial Access
Ensure alignment with your business using free trials or demos for influencer marketing platforms. If these options aren’t available, you risk wasting your investment. Reputable platforms let you explore their features before committing to a paid plan. Free demos offer guidance, while trials provide a firsthand evaluation. Top platforms offer both experiences to make sure your payment is worth it.
API Integration
Ensure your influencer marketing solution offers seamless API integration. This gives you access to insights and influencer data across various social media platforms. For instance, if your focus is on Instagram influencers, the platform should grant access to valuable demographics, such as age, gender, location, and engagement rates. Without API integration, the influencer marketing platform holds minimal value for your business and wouldn’t be worth the investment.
Invaluable Marketing Insights
Your chosen influencer marketing platform serves as more than a mere link to influencers. It’s a source of crucial insights to assess the efficacy of your influencer marketing campaigns. Determine if it’s an approved API partner of various social platforms or if it relies solely on publicly available metrics.
Key metrics your influencer marketing platform should provide include:
- Audience demographics
- Influencer follower counts
- Content reach, impressions, and views
- Total engagements and engagement rate
- Return on investment
Carefully track these metrics across all influencers and platforms. Your choice must also offer actionable insights from campaign outcomes, enabling you to refine future endeavors effectively.
Cross-Platform Proficiency
Certain influencer marketing platforms concentrate solely on a couple of social platforms. However, you’ll likely collaborate with diverse influencers across various social media platforms to optimize your campaigns. Select a platform that accommodates multiple social platforms and simultaneous campaign oversight to ensure your campaign succeeds.
Streamlined Campaign Management
Starting a campaign should be hassle-free. Real-time campaign dashboards allow quick adjustments for optimal performance. They also provide insights into individual influencer posts, ensuring comprehensive coverage. Built-in communication tools facilitate direct contact with influencers, streamlining collaboration. Some platforms even integrate email to track messaging history with influencers.
Customer Feedback and Ratings
While a company’s website showcases product highlights, the complete narrative emerges from customer reviews. To gauge a platform’s reliability and accuracy through genuine user experiences, search for “company X platform reviews.”
Tailored Budget
Influencer marketing platforms typically require monthly or annual subscription fees. Assess costs with the features provided, then determine if these features justify the expense.
Final Thoughts
An influencer marketing platform is essential to gain a competitive advantage. Embrace the power of tools to navigate influencer marketing efficiently.
The UK offers various platforms like the ones listed above. Explore influencer marketing agencies in places like London and key platform features to enhance your expertise and resources, helping you stay ahead in this dynamic landscape.
Frequently Asked Questions
What is influencer marketing?
Influencer marketing leverages social media influencers to endorse brands or products.
What is an influencer marketing agency?
An influencer marketing agency facilitates brand-influencer collaborations.
What is an influencer marketing platform?
An influencer marketing platform is software that aids in discovering and handling influencers.
What is the difference between an influencer marketing agency and a platform?
An agency offers hands-on guidance, whereas a platform is a self-service tool.
