Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Social Media experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Social Media landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Pulse Advertising, Ekeria, and Team Lewis undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Social Media and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Social Media landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Social Media agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Social Media needs. Here’s how we assess the various agencies like Pulse Advertising, Ekeria, and Team Lewis:
In the heart of Milan, a city synonymous with innovation and style, businesses are harnessing the power of social media to thrive in an increasingly competitive marketplace. From the global spectacle of Milan Fashion Week, where brands like Prada and Versace leverage viral campaigns to captivate audiences, to local startups striving for visibility, digital engagement has become a key currency for success.
A staggering 69% of businesses now use engagement as the primary metric to measure the effectiveness of their social media efforts, underscoring its importance in driving growth and building meaningful customer relationships. This trend highlights why finding the right social media marketing agency is crucial.
Milan is home to a dynamic ecosystem of agencies specializing in various niches—from Instagram campaigns for fashion boutiques to LinkedIn strategies for B2B enterprises. However, with countless options, selecting the ideal agency to match your goals, budget, and industry can feel overwhelming.
This guide will not only help you uncover Milan’s top social media marketing agencies but also provide actionable insights to ensure your business thrives in this digital-first era.
Founded: 2014 Notable Clients: Mini, Nespresso, OnePlus, Formula E, Bundesliga Unique Features: Influencer alignment, scalable execution, data-driven strategies. Pulse Advertising brings over a decade of experience to social media consulting, offering brands strategies and practical tools to navigate the ever-changing nature of social media algorithms. Their approach includes workshops, strategic handbooks, and ongoing health checks to ensure brands remain competitive and aligned with audience expectations. A key component of their services is influencer marketing, where Pulse crafts campaigns designed to resonate authentically with audiences. Their collaboration with MAC Cosmetics on a TikTok campaign for the MAC VIVA GLAM and Keith Haring collection highlights this expertise. For this campaign, Pulse Advertising leveraged the power of user-generated content (UGC) by partnering with makeup and skincare influencers whose personal values and audiences aligned with MAC’s commitment to equality and inclusivity. By selecting influencers who could authentically showcase the new collection, Pulse ensured that the campaign felt relatable and genuine. These influencers created dynamic and creative TikTok videos featuring the products in use, ranging from bold, artistic looks inspired by Keith Haring’s iconic designs to simple, everyday applications. The campaign achieved 5 million views, 20 pieces of content, and a 7% interaction rate, emphasizing the alignment of creators and content with MAC’s brand values around equality and inclusivity. Pulse Advertising’s leadership in the social media marketing field is underscored by the presence of its Co-Founder & CEO, Lara Daniel, in thought leadership discussions like OMR’s feature on 2025 social media trends. Pulse Advertising is the key to global influencer marketing. 1 - 10 Hamburg, New York, Milano, London Best for: Micro-Influencers, Large-Scale Ambassador Programs Pulse Advertising is the key to global influencer marketing. Founded: 2021 Notable Clients: SENP, Ingo Group, SIMCO, ThermoTechnick Group Unique Features: Luxury brand positioning, multi-platform strategies, and CRM integration. Ekeria is a Milan-based social media marketing agency that specializes in managing company social media pages, crafting strategic plans, and driving brand growth across platforms like Instagram, Facebook, LinkedIn, and TikTok. Founded by Massimiliano Barone, the agency emphasizes digital innovation and sustainability, powering its operations with renewable energy. Ekeria also provides integrated software solutions for business process management, enabling companies to optimize revenue operations and field service through advanced tools. By partnering with leading platforms like BigCommerce, Aircall, Hoida, and Klaviyo, Ekeria creates a cohesive data ecosystem that streamlines processes in sales, marketing, and customer service. In their collaboration with Dante Galli S.r.l., a luxury artisan furniture company, Ekeria developed a new social media marketing strategy to align the brand’s offline image with its online presence. They used Facebook, Instagram, and LinkedIn to showcase Dante Galli’s craftsmanship, sharing detailed process images and curated posts to position the company within the luxury furniture market. This strategy transformed social profiles into 24/7 digital showrooms that attracted potential collaborators, such as architects and interior designers, and provided easy access to the company’s offerings, generating high-value B2B leads. Ekeria’s strengths lie in its expertise in creating luxury campaigns, managing multi-platform strategies, and leveraging CRM tools like HubSpot to segment audiences and optimize customer interactions. Founded: 1995 Notable Clients: Google, Astroglide, Blackberry, Pizza Hut Unique Features: Award-winning strategies, multi-channel campaigns, data-driven engagement. Team Lewis offers a range of social media marketing services tailored to diverse platforms like TikTok, LinkedIn, and Pinterest. Their strategy is rooted in audience intelligence, combining detailed research and social listening to craft multi-channel campaigns that resonate with target audiences. A standout example of their social media expertise is their work with Allen & Overy on the “Unchartered Territories” campaign, which aimed to reposition the firm by redefining the role of litigators as proactive advisors. Designed to engage in-house General Counsel and decision-makers, the campaign used creative storytelling to highlight A&O’s expertise in handling complex legal risks, featuring scenarios like an autonomous vehicle crash and an orbital collision. Team Lewis leveraged LinkedIn as the primary platform, delivering highly targeted ads that reached over 413,000 users and generated 7,200 clicks. The campaign also connected A&O with major outlets like the BBC, Financial Times, and The Economist, enabling thought leadership discussions about the future of legal services. This innovative approach combined data with creative narratives to position Allen & Overy as a leader in their field while achieving measurable engagement. Team Lewis’s notable features include award-winning social-first strategies, integrated PR and influencer campaigns, and a data-driven approach to audience engagement. Founded: 2001 Notable Clients: Smith & Wollensky, Clockwise, Bomporto Hotels, Pacific Catch Unique Features: Advanced targeting, influencer-driven campaigns, high-conversion landing pages. Ignite Creates specializes in leveraging paid social media channels to build brands, drive revenue, and maximize ROI. With over 20 years of experience, the agency combines advanced targeting methods—such as geographical, lookalike, and retargeted audiences—with engaging content formats like video, animation, and slideshows. Their expertise extends beyond campaigns, incorporating innovative technology solutions like their Fuse e-commerce platform, designed for seamless integration of online orders, gift vouchers, and at-table services for hospitality clients. The agency also implements CRM programs and loyalty strategies to enhance customer engagement and retention, as seen in their work with Marriott. With clients spanning 16 countries and a dedicated office in Milan since 2021, Ignite has a strong presence in the tourism, Ho.Re.Ca (Hospitality-Restaurant-Café), and Food & Beverage sectors. Ignite optimizes social campaigns across platforms including Instagram, Facebook, Twitter, YouTube, and Snapchat, focusing on conversions, brand engagement, and crafting stories that resonate with specific audiences. Ignite’s “Go Pho It” campaign for Pho highlights their ability to drive measurable results through strategic social media efforts. The campaign targeted a new fitness-conscious audience by partnering with wellness and sports influencers who collectively reached 850,000 followers. These ambassadors created authentic, shareable content that positioned Pho as a go-to brand for healthy dining. Complementing the influencer strategy, Ignite developed optimized landing pages tailored to search demand, attracting users seeking vegan and nutritional meals. This approach led to 124,000 website visits, a 40% conversion rate, and 3 million ad impressions, driving a 7% year-over-year sales uplift. By combining influencer-driven content with data-backed design, Ignite successfully established Pho as a leader in the health and fitness dining space. Founded: 2001 Notable Clients: BMW, KFC, Riot Games, Dove, Netflix Unique Features: Social-first campaigns, community-driven strategies, and global-local campaign alignment. Monks is a social media agency focused on transforming platforms into drivers of cultural influence, audience engagement, and business growth. Their solutions range from social-first campaigns and influencer marketing to community management and social commerce. With expertise in creating global campaigns that balance local relevance and global consistency, Monks builds brands that resonate deeply with audiences by leveraging creative content, data-driven insights, and advanced targeting techniques. Operating in 32 countries with over 7,500 team members, Monks integrates content, data, and technology services to deliver always-on, 24/7 marketing solutions tailored to both global enterprises and millennial-driven influencer brands. In their partnership with Beyond Meat, Monks launched the #GoBeyond campaign as a social-first initiative that turned a simple idea into a movement. Starting with interactive Twitter posts, the campaign encouraged audiences to share their ambitions for a better world, generating 150 million impressions and 87% positive responses. What If We All #GoBeyond What if just taking the animal out of the meat made us and our planet healthier? Up to three times a day we each have the opportunity to decide what protein we put on our plate. Join us on our journey to feeding a better future. pic.twitter.com/7GSNQrnA04 — Beyond Meat (@BeyondMeat) August 3, 2020 Real-time community management, including recipe-sharing during the Super Bowl, sustained engagement, helping to embed Beyond Meat as a lifestyle brand while creating 55 tailored content pieces optimized for various platforms. Through these efforts, Monks continues to position itself as a leader in innovation. An initiative they do is share key insights into upcoming trends like those in their “25 Key Insights for 2025” report. Their strong focus on leveraging AI, highlighted by initiatives like Monks.Flow and partnerships with leading global brands, underscores their commitment to staying at the cutting edge of digital transformation. Founded: 2013 Notable Clients: Flower Mountain, Tannico, Leocrema, Steinway & Sons Unique Features: Data-driven strategies, multi-platform creative campaigns, community engagement expertise. Bebit is a social media agency that helps brands engage their audiences across platforms like Facebook, Instagram, LinkedIn, and TikTok. Their focus lies in identifying brands’ real needs, target profiling, and creating strategies that integrate editorial plans, campaigns, contests, and live activations. Leveraging its position as part of the Libera Brand Building Group, Bebit combines creative digital solutions with cross-media expertise to deliver holistic campaigns. Supported by offices in Milan and Turin, Bebit ensures success through detailed monitoring and reporting, measuring impact across B2B, luxury, beauty, and other sectors. For Vallé, Bebit managed Facebook, Instagram, and LinkedIn channels with a strategy aimed at consolidating their consumer base while attracting new audiences like Gen Z and plant-based product consumers. Using a fresh tone of voice, appealing visuals, and video recipes, Bebit crafted content that resonated with themes of sustainability and well-being, effectively engaging and broadening the brand’s reach. Similarly, their work with SisalFunClub included developing creative social content, managing community engagement, and employing a data-driven approach to target and entertain audiences, resulting in a vibrant, user-centric campaign. Founded: 2004 Notable Clients: Gormiti, FC 25, Maxibon, Nuii Unique Features: Generationally tailored strategies, TikTok and influencer expertise, platform-specific content optimization. IAKI is a social media agency that specializes in benchmarking, social audits, reputation management, and content creation while also integrating influencer marketing and social advertising into their campaigns. By leveraging native creativity for each touchpoint, IAKI creates omnichannel projects designed to resonate deeply with specific generational segments, from Gen Z to Baby Boomers. Cimiciurri, IAKI’s creative arm for younger audiences, develops fast-paced, trend-driven campaigns that align with Gen Z and Gen Alpha’s digital habits. Partnering with Diesis Group further enhances IAKI’s offerings with expert media relations and results-driven press outreach. Founded by Nicoletta Caluzi and supported by a team of over 50 professionals, IAKI delivers impactful campaigns that engage diverse audiences and drive measurable success in both B2C and B2B markets. Their collaboration with Best Western Italia exemplifies their integrated marketing approach. The campaign included the launch of a TikTok channel, influencer-driven content, and platform-specific strategies for Instagram and Facebook. IAKI’s human-centric, video-focused approach boosted engagement and drove conversions, resulting in significant increases in the TikTok fan base, video impressions, and traffic to the Best Western website. The campaign effectively highlighted the brand’s unique offerings while connecting emotionally with younger audiences. But their work with Batiste Dry Shampoo demonstrates their ability to create visually appealing social campaigns that resonate with specific audiences. They showcased the product’s multiple uses with vibrant, pop-aesthetic visuals designed to stand out and engage a youthful audience across social platforms. This campaign strategically blended social communication with on-ground activations, such as creating branded corners in gyms, to target an active female audience aged 18 to 40. Through these services and by distributing over 8,000 samples, they ensured broad reach and hands-on engagement, solidifying Batiste’s position as a go-to beauty solution for active lifestyles. Founded: 1999 Notable Clients: Muse, ItalyPost, Cariboni Group, Arisla Unique Features: Sustainability-focused operations, inclusive social identity creation, and multi-channel advertising expertise. Gag is a digital communications agency with a strong focus on creating environmentally conscious and socially impactful projects. Their services include social media strategy and management, content production, social SEO, and communication strategies, all underpinned by a commitment to renewable energy, carbon neutrality, and sustainable practices. With green-powered offices and web hosting, Gag integrates sustainability into its operations and brand identity. As a Benefit Company, Gag integrates sustainability into every aspect of its operations, ensuring that technology becomes a driver for innovation and sustainable development. With over two decades of experience and an impressive roster of clients including Gucci, Save the Children, and Vodafone, Gag has positioned itself as a leader in aligning communication strategies with environmental and social goals. In their collaboration with Physiogel, Gag developed a social media strategy to strengthen the dermocosmetics brand’s positioning in a competitive market. They crafted an inclusive social identity emphasizing authenticity and naturalness, using clear, empathetic language and visuals to highlight the brand’s focus on sensitive skin care. Influencer marketing campaigns featuring diverse creators helped amplify this message, generating positive sentiment and consolidating brand awareness on platforms like Instagram and Facebook. The strategy also included a multi-channel advertising campaign, extending the brand’s reach through both digital and print media, with placements in leading beauty magazines like Elle and Marie Claire.1. Pulse Advertising
Pulse Advertising
Pulse Advertising
2. Ekeria
3. Team Lewis
4. Ignite Creates
5. Monks
6. Bebit
7. Iaki
8. Gag
Comparison of the Top Social Media Marketing Companies in Milan
Here’s a comparison of the Top 5 Social Media Marketing Agencies in Milan:
Agency | Unique Features | Campaign Approach | Client Focus |
 | Influencer alignment, scalable execution, data-driven strategies. | Focuses on influencer marketing with measurable results. Example: MAC VIVA GLAM TikTok campaign (5M views, 7% interaction rate). | Ideal for brands seeking high-impact influencer-driven social campaigns. |
 | Luxury brand positioning, multi-platform strategies, CRM integration. | Tailors strategies for high-value industries, such as luxury markets. Example: Dante Galli campaign, transforming profiles into 24/7 digital showrooms. | Best suited for luxury brands or B2B companies needing CRM and social alignment. |
 | Award-winning strategies, multi-channel campaigns, data-driven engagement. | Uses audience intelligence and social listening for multi-platform campaigns. Example: Allen & Overy’s LinkedIn strategy (147K reach, 4.3K clicks). | Strong choice for professional services and brands requiring thought leadership campaigns. |
 | Advanced targeting, influencer-driven campaigns, high-conversion landing pages. | Combines paid media and creative content for ROI-driven campaigns. Example: Pho’s "Go Pho It" campaign (7% sales uplift, 40% conversion rate). | Perfect for brands focused on direct sales and maximizing ROI. |
 | Social-first campaigns, community-driven strategies, global-local alignment. | Builds community-centric campaigns with cultural relevance. Example: Beyond Meat’s #GoBeyond campaign (150M impressions, 87% positive sentiment). | Best for brands seeking global campaigns with a strong cultural and community-driven focus. |
Tips on Choosing the Right Social Media Agency in Milan
Selecting the right social media agency can significantly impact your brand’s success, and insights from the Global CMO Report by Team Lewis provide a roadmap for making this decision.
According to the report, 39% of CMOs prioritize an agency’s track record in delivering results, making it critical to choose a partner with proven expertise in executing campaigns that align with your business goals. Agencies with a strong portfolio of relevant work demonstrate their ability to meet expectations and deliver measurable outcomes.
A strategic approach to the work, highlighted as a key factor for 37% of CMOs, underscores the need for agencies to develop actionable and tailored plans. When evaluating an agency, consider how their strategies align with your brand’s vision and whether their proposed solutions address your specific objectives. Clear communication during this stage ensures both parties are on the same page regarding priorities.
Additionally, factors such as cost (28%), relevant industry experience (25%), and account team expertise (16%) play important roles in the decision-making process. Agencies with industry-specific insights and a knowledgeable team are better equipped to craft campaigns that resonate with target audiences.
By weighing these priorities carefully, you can select an agency that not only fits your budget but also understands your brand’s unique needs, ensuring a successful partnership.
From Strategy to Results
Finding the perfect social media marketing agency requires thoughtful evaluation and a clear understanding of your business needs. From platform expertise to tailored services, the best agencies offer a combination of strategy, creativity, and measurable results to elevate your brand.
Prioritize those with proven track records and the ability to align their approach with your specific goals, ensuring they can deliver meaningful outcomes.
Ultimately, the agency you choose should be an extension of your team, helping you navigate the complexities of social media while driving tangible success. Take the time to assess your priorities, ask the right questions, and select a partner who is as invested in your success as you are.
Frequently Asked Questions
What is the most important factor when choosing a social media agency?
The most important factor is finding an agency with a proven track record of success in campaigns that align with your goals. Look for measurable results, relevant industry experience, and a strategic approach tailored to your brand’s needs.
How do I know if an agency aligns with my brand values?
Evaluate their previous work, client testimonials, and their understanding of your industry. During discussions, assess how well they communicate their approach and whether it reflects your brand's mission and tone.
What platforms should my agency specialize in?
The choice of platforms depends on your target audience. For younger demographics, TikTok and Instagram are crucial, while LinkedIn is ideal for B2B campaigns. A versatile agency should have expertise across multiple platforms to address different goals.
How do social media agencies charge for their services?
Agencies typically charge based on project scope, retainer agreements, or performance-based pricing. Be sure to discuss upfront deliverables and KPIs to avoid hidden costs.
Can an agency help with influencer marketing?
Yes, many agencies, like Team Lewis and IAKI, specialize in influencer marketing. They manage influencer partnerships, content creation, and analytics to ensure campaigns resonate with the target audience.
What metrics should I track to evaluate agency performance?
Key metrics include engagement rates, reach, conversions, ROI, and audience growth. Your agency should provide regular reports with actionable insights based on these metrics.
How long does it take to see results from a social media campaign?
Results depend on the campaign's objectives and scope. Some metrics, like engagement, can show improvement within weeks, while measurable ROI might take months for larger, multi-phase campaigns.
What should I include in my initial consultation with a social media agency?
During your first meeting, it’s essential to provide the agency with a clear understanding of your goals and expectations. Key points to cover include:
- Your brand’s mission, tone, and target audience.
- Current social media performance metrics.
- Budget and timelines.
- Specific challenges or pain points you want addressed.
- Examples of campaigns or strategies you admire.
What are the benefits of hiring a social media agency?
Partnering with a social media agency can provide multiple advantages for your brand:
- Expertise in crafting tailored strategies for different platforms.
- Access to professional content creators, analysts, and marketers.
- Time-saving solutions for managing campaigns and community engagement.
- Advanced tools for tracking performance and optimizing campaigns.
- Scalability and flexibility to meet growing needs.
What are the differences between package types offered by agencies?
Agencies often provide various pricing models based on your business needs. Here’s a breakdown:
| Package Type | What It Includes | Best For |
| Project-Based | One-off campaigns, specific deliverables. | Short-term goals or seasonal promotions. |
| Retainer Agreement | Ongoing services like content management, analytics. | Long-term brand growth and consistency. |
| Performance-Based | Fees tied to ROI or specific metrics. | ROI-focused businesses with clear KPIs. |
