InfluencerDB

Overview

It’s no secret that Instagram has become the most popular social channel for businesses. Influence marketers often talk about reach and engagement—by those metrics, Instagram is the biggest influencer in the industry. Statistics don’t lie.

Well, they can, but these particular stats don’t. 500 millon users share 95 million posts per day, but more staggering that that is the 4.2 billion likes per day on the platform. Users are engaged, and businesses want in. Increasingly, those businesses are sidestepping paid ads through Instagram in favor of influencer marketing campaigns. For marketers and brands, finding the best influencers on Instagram became problem number one.

This is where companies like InfluencerDB come in. There’s a clear opportunity in the influencer discovery space focused on Instagram, and the race is on to be the go-to platform serving that space. But that endeavour brings its own set of problems. Just because you focus on one social channel doesn’t mean you offer something competitors don’t. Search engines like Hypr and NeoReach don’t focus on Instagram, per se, but you can just filter your searches down to that channel. With either of those services, you’ll find the right influencers and get access to reams of useful data. To justify its existence, then, InfluencerDB needs to do at least one of these two things:

• Do things that competing discovery tools don’t do
• Provide data that competing tools don’t provide

It’s that second option where InfluencerDB scores the most points.

Note: We are currently assessing a re-review of InfluencerDB, in the meantime please have a look at some related solutions below