About Influencer Marketing Hub
Founded in 2016, Influencer Marketing Hub is a private media company based in Copenhagen, Denmark. The company specializes in producing how-to guides, courses and research reports in the social media and influencer marketing industry. The firm is home to one of the world’s largest community of influencers and works with leading brands to leverage the power of marketing with over a million monthly unique users.
Our Research
Across more than 6,000 articles and 100 reports, our research draws on 4.21 million survey data points, first-party information from platforms and agencies, brand stories, influencer case study breakdowns, and interviews with influencer marketing and social media experts.
Mission statement
Influencer Marketing Hub turns industry data, company insights, campaign evidence, and expert experience into practical guidance that helps marketers understand the creator economy and make better-informed decisions.
Industry Partnerships
Influencer Marketing Hub works with companies across the creator economy and the wider marketing industry. These relationships help fund our research, analysis, and editorial work.
Some of the companies we cover may also work with us commercially. However, our assessments reflect the research, information, and evidence reviewed by our editorial team.
Yet, our allegiance lies unwaveringly with you, our audience. Every review is rooted in rigorous testing and is a reflection of our genuine opinion. Our enthusiasm for a product is only shared if we find merit in it ourselves. And should our experience fall short of our expectations, we maintain the candor to voice our true perspective, independent of any commercial ties.
For an in-depth understanding of our principles, please refer to our full disclosure page.
Featured in
Our research, reports, and industry data are regularly referenced by news outlets, business publications, consulting firms, academic researchers, and marketing websites around the world.
Forbes has referenced our comprehensive research and analysis, highlighting our contributions to understanding market trends and digital marketing strategies.
McKinsey & Company has relied on our data to support their insights on digital consumer behaviors, acknowledging our role in providing in-depth market analysis.
CNN has turned to us for expert opinions on the evolving landscape of social media and influencer marketing, showcasing our expertise in these critical areas.
BBC has utilized our findings to discuss the impact of digital marketing on global business practices, underlining our influence on international marketing discourse.
Copenhagen Business School incorporates our studies into their academic curriculum, emphasizing the educational value of our content.
Digital Marketing Institute use us in a lot of content, to provide up-to-date content and resources, further establishing our authority and trustworthiness in the field.
The Core Team
In an era where misinformation and intransparency are all too common, we dedicate ourselves to delivering well-researched, transparent, and actionable insights. Our collective expertise spans across strategic growth, technological innovation, content creation, and motion graphics, ensuring that every piece of information we share is both engaging and educational.
Ryan Hilliard is the CEO of Influencer Marketing Hub. He has worked in performance marketing since 2010, with experience across paid media, affiliate marketing, influencer marketing, and marketing technology. He leads IMH’s work to publish more original research, first-party industry insights, expert perspectives, and real campaign stories that marketers can put into practice.
Nadica Naceva has spent close to a decade working across editorial, SEO, digital publishing, and marketing strategy. At Influencer Marketing Hub, she shapes the publication’s editorial direction and oversees how its content, research, commercial programs, and organic growth initiatives work together. Her work ranges from large-scale content and site architecture projects to developing editorial methodologies, research frameworks, new publishing formats, and content products across influencer marketing, social media, and digital marketing. With a Master’s degree in Marketing Management, she combines an editorial background with a strong focus on audience behavior, search performance, market data, and the commercial realities of running a digital publication.
Olya joined Influencer Marketing Hub as a Sales & Marketing Specialist, enriching the team with her deep interest and knowledge in AI-driven marketing strategies. With a background that spans across multiple aspects of digital marketing and project management, including work at FIERCEPULSE and Women's Startup Lab, Olya has demonstrated a profound ability to blend innovative AI insights with practical marketing solutions. Her expertise not only in sales and PPC but also in fostering engaging and meaningful connections has been instrumental in driving IMH's growth and success in the ever-evolving digital landscape.
Joined Influencer Marketing Hub in October 2023, Kalin Anastasov specializes in SEO content writing and editing. With experience as a freelance writer for Hornetsecurity, Target Sense, and Great.com, Kalin's expertise in crafting engaging, SEO-optimized content has enhanced IMH's visibility and reader engagement. His role is critical in maintaining the quality and effectiveness of our content strategy.
Alexandra Jelkh is an Account Manager at Influencer Marketing Hub, bringing more than eight years of experience across business development and marketing. An MBA graduate with an international background, she has worked across client relationships, commercial strategy, and marketing initiatives. At IMH, Alexandra works closely with partners and clients, helping coordinate campaigns and ensure their goals are translated into effective collaborations with the team.
How we Test and Review?
Software
We test software inside the platform, working through its features and the tasks marketers use it to complete. For each profile, we score ten features that best represent the product’s core capabilities and intended users. Their average forms the IMH Score. Our software comparisons then focus on the task at hand, such as finding and vetting influencers, so readers can see where each tool fits. Video walkthroughs show the interface in use, while our reviews identify access limits and claims we could not verify.
Read MoreAgency
We evaluate agencies through evidence of the work they do and the results they report. That includes team expertise, service specializations, case studies, campaign outcomes, and testimonials or references where available. We look at how an agency approached a brief and which types of businesses its experience best serves. Our reviews identify limits in the available evidence and disclose relationships that could affect editorial judgment, helping readers understand the basis for each recommendation.
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