TOGETHXR’s partnership arms emerging pros with tools to grow audiences and revenue on...
45% of Ad Spend Is Wasted on Unbranded Content
CreativeX shows early-branding lapses and ignored safe zones are killing performance...
Live Streaming Demands More Than Linear TV
According to the IAB’s July 2025 Digital Video Ad Spend & Strategy report, 58% of...
Facebook Lets You Add Music to Your Wall Updates Now
With automatic playback for audio‑enabled viewers, Facebook reintroduces music to the...
The Future of Financial Marketing: U.S. Bank’s Cross-Platform...
From on‑screen logos to a bespoke TV spot, the bank rewrites finance marketing with a...
Revenue-Share vs Flat Fee Licensing Models
Influencer marketers face two fundamental choices when structuring influencer deals:...
FTC Urges Court to Break Up Meta’s Social Networking Monopoly
The FTC argues Meta used its Facebook, Instagram, and WhatsApp dominance to load more ads...
UK Publishers File EU Antitrust Complaint Over Google’s AI...
Independent media allege Google’s AI summaries siphon traffic and demand an opt-out for...
Co-Designed Capsule Collections: IP & Revenue Splits
As creators move from brand endorsers to brand builders, capsule collections are becoming...