Suze Dowling went from launching brands at Gin Lane, including Harry's, Hims, and Sweetgreen, to
building Pattern Brands from $0 to nine figures as Co-Founder and Chief Business Officer. Across
more than 15 years building brands, she kept hitting the same problem: no one had written down
the actual playbook for the decisions that mattered.
So she started writing it down. The DTC Operator is a passion project where she distills what she's
learned across that career into frameworks and templates for other founders, the thinking she
wishes existed when she started. If Math x Humanity gave you a new way to think about your next
launch, there's a full library of it at thedtcoperator.com, and most of it took her a decade to learn
the hard way.
