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Influencer Marketing Hub Live
Date: 8 December
Time: 9am PDT
Location: Fully Virtual

We’re bringing together the leading professionals and companies in influencer marketing for the world’s greatest online event within the industry. It’s the event for sharp marketers looking to innovate and reinvigorate their marketing campaigns.

Taking place completely online, our carefully curated list of speakers will discuss the most trending topics, unveil the latest data, and share their most valuable insights.

Date: 8 December
Time: 9am PDT
Location: Fully Virtual
successfully registered

STAGE: Web 3.0

The Impact of Smart Contracts on Digital Collaborations

What:

Web 2.0 allowed for user participation. Web 3.0 will facilitate true collaboration, eliminating the need for platforms to act as middlemen. Sit in on these interviews to learn how this will create exciting new opportunities for cross-brand interactions.

Who:

To be announced

Format:

Interviews 3:1 (60 Mmin)

Metaverse Fashion Week: How brands can appeal to digital identities in the metaverse

What:

Digital designers are already making millions off their in-game fashions. As the metaverse takes off, these online fashion houses are primed for even more growth. We’ll discuss how you can identify the ways your product fits into this landscape and provides more monetization opportunities.

Who:

To be announced

Format:

Panel discussion (75 min)

The World of NFT Sports Platforms

What:

NFTs and sports? It doesn’t sound like a natural fit, but blockchain technology brings opportunity, no matter the vertical. Join us for a casual chat about the future of digital assets in sports.

Who:

To be announced

Format:

Fireside chat

Web3 and What it Means for Data in the Future

What:

Today’s social web requires users to give up their personal data in exchange for access to platforms. Web 3.0 is being built on a foundation of data privacy for its users, but it’s still a work in progress. We’ll talk about the need for a future-proofed infrastructure and what that will actually look like.

Who:

To be announced

Format:

1:1 Interview

The Importance Building a Web3 Community

What:

Web 3.0, like most blockchain projects, rely on Web 2.0 platforms—like Discord, Twitter, and Meta—to host their communities. To grow and engage these communities takes a ton of effort, and the prospect of building a new one can seem overwhelming. How do we build a sustainable Web3 community?

Who:

To be announced

Format:

Panel discussion or 1:1 interview

STAGE: eCommerce

Will Influencers Dominate Online Marketing in a Cookie-less World?

What:

Truth is, data is the beating heart of influencer marketing—not the influencers. The recent pushback on third party cookies is a major challenge to that, but there’s technology to overcome it. We’ll talk about these new solutions and also cover how influencers can share their first party data in ways that protect their privacy and benefit brands.

Who:

To be announced

Format:

1:1 Interview

Affiliate Marketing Technology: Performance, Payment, and Growth Simplified

What:

Verb hair products scaled its performance marketing program from 100 to 2,000 people, resulting in explosive, revenue growth. Their affiliate-driven income soared from around $2,000 to $700,000—a 350x lift. In this session, you’ll hear how they did it.

Who:

To be announced

Format:

Interviews 3:1

How to Use Nano Influencers to Boost Authenticity and Improve Customer Relationships

What:

Micro- and Nano-influencers offer unfiltered insights into their lives, for a level of authenticity no image-obsessed macro-influencer would ever touch. The products they use and how/why they make purchase decisions are insights that their loyal followers pay attention to. How can brands intelligently use this for their marketing efforts?

Who:

To be announced

Format:

1:1 Interview

What Influencers can Teach eComm Brands about Customer Retention

What:

You know the old saying: “It costs X times more to find a new customer than to retain your old ones.” The X in that sentence always changes, but the sentiment never does—because it’s true. Customer loyalty is more important than ever, and we’ll talk about the ways influencers can be part of your retention strategy.

Who:

To be announced

Format:

1:1 Interview

How Influencers Can Build Eight Figure Funnels of Affiliate Commission

What:

If you could easily get rich quick, everyone would do it. It’s time to step away from that mindset. Instead, double down on your expertise within a niche and win the trust of your audience over time. We’ll host some of the internet’s top influencers to share their strategies.

Who:

To be announced

Format:

Interviews 3:1 (60 Mmin)

STAGE: Social Commerce

L’Oréal’s Social Commerce: Implementing an Effective Strategy in 2022

What:

L’Oréal leaned into its social commerce strategies and campaigns, to tremendous effect. Learn why you shouldn’t shy away from social commerce, and how you can use it to boost your sales.

Who:

To be announced

Format:

1:1 Interview

Optimizing New Shoppable Content and Commerce Features

What:

We’ll explore how to connect your creativity with technology. App and platform features are in constant flux, changing and evolving each day. How do you stay creative and tech savvy at the same time?

Who:

To be announced

Format:

Panel discussion

Live Shopping: The Next Big Thing in Social Commerce?

What:

Social commerce is a cash cow in China, but it hasn’t really caught on as much in other parts of the world. What can we expect from live stream sales in 2023? Will this be when social commerce really takes off? Our panel is going to try and answer these questions and more.

Who:

To be announced

Format:

Panel discussion (60 mins)

Halo Effect: How Branded Influencer Content Drives Purchase Decisions

What:

We’ll take a deep dive into how and why Creator campaigns can be so effective, and examine the strategies creators use to have the most impact on their audiences.

Who:

To be announced

Format:

1:1 Interview

More Use Cases for AI, ML, and AR in Social Commerce

What:

Artificial Intelligence, Machine Learning, and Augemented reality are all, in their own ways, taking social commerce to new heights. These technologies are becoming more accessible for brands to leverage, while 5G bandwidth becomes more ubiquitous. All of these technologies are enabling brands to deliver more captivating shopping experiences.

Who:

To be announced

Format:

Panel discussion (60 mins)

STAGE: Creator Economy

What VCs Are Looking to Fund in the Creator Economy

What:

Content creators are generating ever-increasing amounts of revenue for themselves and brands, and venture capitalists never saw a profit they didn’t like. In this presentation, you’ll learn what kinds of things they’re looking for to cash in on the current boom.

Who:

To be announced

Format:

2:1 Presentation

Creator Marketing Technology: How to Create a Campaign with Amazing ROI

What:

There’s more than one way to leverage influence, and it doesn’t have to be so time consuming. Learn how Snibbs used GRIN’s lookalike feature to generate an additional $212K in creator revenue.

Who:

To be announced

Format:

2:1 Presentation

Community Commerce and How Social Platforms Influence Purchase Decisions

What:

A new study by TikTok and its partners shows the power of community commerce. We’ll dig into the data behind this report, explore why community has such a powerful impact on commerce, and then examine what a successful strategy looks like.

Who:

To be announced

Format:

1:1 Interview

Collaboration Strategies That Will Scale Your Creator Effort

What:

Cross-promotion and collaboration are critical to campaign success, but this idea often goes unrecognized. We’ll dig deep into this woefully unexplored topic.

Who:

To be announced

Format:

1:1 Interview

STAGE: Influencer Marketing

How to Run Positive ROI Campaigns in 2023—and Have the Data to Prove It

What:

Choosing the right creators and influencers for your campaigns is the first step in making a sustainable impact on your marketing and sales. This presentation will help you learn how to set yourself up for success from the start.

Who:

To be announced

Format:

Presentation (pre-recorded)

The Importance of Inclusivity in Influencer Industry

What:

Influencer marketing, like the rest of the world, has a diversity problem. Issues of inclusivity are addressed every day on social media, but brands (mostly) stay out of the conversation. Luckily, brands don’t have to make declarations to show their commitment to these topics; it can be shown in their marketing assets. So why are so many influencers indistinguishable from one another, with the same look and body type?

Who:

To be announced

Format:

Panel discussion

Influencer Marketing Platforms: How One Brand Used TikTok Influencers to Reach Gen Z Gamers

What:

Totino’s snacks and gaming seem like they were made for each other, but the brand found themselves lagging with Gen Z. Hear how they used Mavrck to change the game and drive product sales, becoming “the official snack of gaming.”

Who:

To be announced

Format:

2:1 Presentation

Mastering the Art of Finding High-Converting Influencers

What:

There’s a lot of available data about influencers, making it easier than ever to find ones that are a good fit for your brand. But once you’ve found those influencers, how do you identify the high-converting ones?

Who:

To be announced

Format:

Panel discussion

Reach a Global Audience Locally With Cross-Border Influencer Campaigns

What:

Influencer marketing campaigns benefit from personalization, and cross-border campaigns are no different. Applying location-based marketing techniques can have a big impact on results. We’ll show you how.

Who:

To be announced

Format:

1:1 Interview

What:

Web 2.0 allowed for user participation. Web 3.0 will facilitate true collaboration, eliminating the need for platforms to act as middlemen. Sit in on these interviews to learn how this will create exciting new opportunities for cross-brand interactions.

Who:

To be announced

Format:

Interviews 3:1 (60 Mmin)