Direct Mail

Direct Mail is a macOS app that features a host of powerful email marketing tools. Features include their easy-to-use email template editor, mailing list sign-up forms, advanced list management tools, and analytics.

Pros and Cons

Easy-to-use platform

Offline campaign editing

Simple and comprehensive reporting

Poor customer service

Reporting tools lack comparative features

Email templates can be difficult to use

Best for: All size business

Ratings

Features

4.0

Ease of Use

4.8

Support

4.7

Overall Score:

4.5

Direct Mail is a Mac-specific software that enables you to create and send great-looking email newsletters. 

You can compose stunning emails, using a gallery of sleek, professional templates, that cover newsletters, announcements, and promotions. They are versatile, easy to customize, and look great on mobile.

Direct Mail lets you address each recipient with their first and last name, company name, and up to 15 other fields. You can also tailor custom content using powerful conditional logic and sections.

Direct Mail also makes it easy to perform a variety of common operations, like removing backgrounds, cropping photos, or adding filters. Your images will look their very best.

Direct Mail ensures your emails look good everywhere. Behind the scenes, Direct Mail goes to work performing special tricks (like CSS inlining, plain-text generation, and image optimization) to make your email look great in every popular email client. Their Design Test feature shows you pixel-perfect screenshots of your message rendered in over 50 email clients.

Live previews update as you type, showing you precisely what each of your recipients will see (including custom content). Click a button and up pops a preview of your design on iPhone or iPad.

However, Direct Mail doesn’t restrict you to templates made within their app. You can use templates from Apple Mail, Mail Designer, Mailchimp, Campaign Monitor, or any other document or web page.

You can copy or drag images from any app and drop them right into your newsletter. Direct mail ensures they look great, including on retina displays. It also includes a professionally-curated selection of fonts that will make your email stand out in the crowd.

The app helps you grow your mailing list by adding a subscribe form to your website that automatically syncs with Direct Mail. Customizable colors, logos, and form fields let you match your brand’s look and personality. This includes one-click integration with your company’s Facebook Page.

You can swiftly import all of your contacts from apps, including Contacts, Daylite, Google Sheets, Outlook, FileMaker Pro, and more. Direct Mail has integrations with Zapier and PieSync that let you connect Direct Mail to over 1,000 popular apps and web services, including Slack, Salesforce, Shopify, and more.