If you’ve narrowed your IM platform search down to two, and those two are Grin and CreatorIQ, congratulations! You’ve made life very difficult for yourself. How do you choose between two 5-star rated marketing suites? By looking at what you intend to do with your marketing efforts.
Are you an e-commerce focused brand looking to make a direct connection between your marketing and sales platforms? Grin will integrate with your online store, streamlining the process of turning your influencers into a virtual sales team. You’ll also be able to report on actual sales as a function of your marketing analysis, while repurposing all your influencers’ content over to your shop’s product pages.
CreatorIQ, on the other hand, excels at the long game of authenticity. It functions like a marketplace, but allows you to create your own closed network of influencers: inviting them to the platform won’t put them in your competitors’ cross-hairs. Meanwhile, the platform’s AI learns your preferences and recommends increasingly relevant people as it does.
Grin takes everything you know you want from an influencer marketing platform and integrates it with your e-commerce platform, unlocking features you didn’t know you needed. Gifting products, tracking sales referrals, and finding influencers from your own customer base extend the use of what is already a full featured product.
Pros and Cons
Easily find new influencers from a pool of your registered customers
Integrate influencer generated content library with e-commerce platform
Understand true ROI with real time tracking of sales/referrals
Creator IQ creates a different kind of marketplace: searchable influencers are indexed by algorithm, not opt-in, so your choices aren’t limited. And when they register on Creator IQ, it’s only with your brand’s portal, creating your own community of influencers who are members of your private marketplace.
Pros and Cons
Create a private portal to work with your own influencers
