How to Cross-Post to Instagram From a Facebook Page

Ever since Facebook bought the image-sharing platform, Instagram, they have been coming up with new and better ways to integrate the two platforms. 

They provide the option to create and run Instagram Ad campaigns from Facebook Ad Manager. In fact, both of the platforms share a common advertising platform and features like audience targeting. 

Instagram has had the option to share posts simultaneously to Facebook, for a while now. Now, it also allows the sharing of Instagram Stories to Facebook. 

But when it comes to sharing content to Instagram from Facebook, there was no option available until recently, when Facebook launched the cross-post feature. Facebook is trying out the share to Instagram option but they have not rolled it out on a massive scale yet. Some Facebook business pages can see this option to share an image post to Instagram, while others don’t.

However, this has not stopped marketers from getting excited about this new feature, which will be very useful for a lot of businesses. So, let’s take a closer look at this new feature that everyone is talking about.

In this post, we will explain exactly how you can cross-post from Facebook to Instagram and what are the benefits of doing so. We will also list a few other ways to achieve the same using other third-party tools.

So, read on and learn how to cross-post to Instagram from a Facebook page.

How to Cross-Post to Instagram From a Facebook Page:

Why Should You Cross-Post?

The first and most important reason to cross-post from Facebook to Instagram is that it saves time and effort. This is especially helpful for businesses that post frequently and have to maintain an active social media presence. 

In that case, it is a hassle to create fresh posts for each platform and still be able to post frequently and consistently. Therefore, by posting content to both platforms at once, you can save a lot of time and effort. 

Another benefit of the cross-posting feature is that you can post images directly from your desktop. Instagram, as a platform, works best with the mobile app and places several restrictions on desktop use. Using this feature you can post images to Instagram right from your desktop, making the process easier.

How to Cross-Post From Your Facebook Page to Instagram

Now that Facebook has provided the option to cross-post to Instagram, why not use it to your advantage? If you have not used this feature yet and don’t know how to go about it, don’t worry, we are here to help.

Here is a step-by-step guide to cross-posting to Instagram from Facebook.

1. Link Your Instagram Account with Your Facebook Page

The first requirement before you can cross-post from Facebook to Instagram is to link your Instagram account with Facebook. Here’s the process of how you can do that:

  • Go to your Facebook page and click on “settings” from the top of the page.
  • From the left sidebar, select the “Instagram” option.

  • Click on the “log in” option to link your Instagram account.

manage instagram on facebook

  • Your Instagram account will now be connected to your Facebook page

2. Create an Image Post

Next, you need to go to the “write a post” option from your Facebook page and create an image post. 

For now, you can only cross-post to Instagram if you have an image in your Facebook post. And, that too only a single image as this works only for single images and not for multiple images. 

So, create a post and upload a single image in it to be able to cross-post it on Instagram. And, since this image will be shared to Instagram, ensure that you upload a relevant image for your post.

In terms of image size and aspect ratio, there aren’t many restrictions as Instagram supports vertical, square, and horizontal images. However, vertical photos taller than 4:3 ratio are not supported by Instagram. So, if your image is taller than that, it will automatically get cropped when being posted on Instagram.

Also, the caption of your Instagram post will be the same as that of the Facebook post so write it in a way that is suitable for both platforms. However, you do have the option to edit the caption for Instagram after posting.

So, if you want to add more hashtags to your Instagram caption, then you can simply edit the post on Instagram and add hashtags. 

You can also add hashtags while writing the Facebook post, but a lot of hashtags don’t look good in Facebook captions. So, it is a good practice to add more hashtags to the Instagram post. 

Another way to do this is by adding all of the Instagram hashtags as a comment on the Instagram post, which is a practice some marketers follow for Instagram.

3.  Publish to Facebook and Instagram Simultaneously

Once you are done creating your post, check the cross-post on Instagram option, as shown in the image below. This will allow you to cross-post from Facebook to Instagram directly.

Publish to Facebook and Instagram

If you have logged in once and linked your Instagram account, then you don’t need to log in again. You just need to tick the cross-post to Instagram option and your facebook image posts will be simultaneously posted to Instagram as well.

Also, ensure that you select the “post now” option while posting, otherwise you won’t be able to cross-post to Instagram. If you select the “post later” option and try to schedule the Facebook post, then it will not be cross-posted to Instagram.

One crucial thing to keep in mind is that Instagram accounts that have two-factor authentication enabled, won’t allow cross-posting. So, if you want to cross-post from Facebook to Instagram using this feature, you need to disable two-factor authentication from your Instagram account.

Things to Remember

Facebook is currently just testing the cross-posting to Instagram feature and there are several limitations to it. You need to remember these restrictions and limitations before you attempt to cross-post from Facebook to Instagram.

  • This feature is not available for personal accounts and is only applicable to Facebook business pages.
  • This cross-posting option is currently available only for single image posts and is not applicable to Stories and multiple-image posts.
  • The cross-posting feature is not available for the Facebook mobile app and is currently available only for desktop.
  • You can only cross-post to Instagram if you select the “post now” option and does not work with “post later” option.
  • This feature has still not been completely rolled out and might still not be available for all Facebook pages.
  • You will need to disable two-factor authentication from your Instagram account to be able to cross-post from Facebook to Instagram.

So, keep these limitations in mind when you cross-post from Facebook to Instagram. 

Other Ways to Post From Facebook to Instagram

While Facebook has just rolled out this cross-posting feature, people have been posting from Facebook to Instagram for a long while. There are several other ways in which you can post content from a Facebook page to Instagram.

There are several social media scheduling and posting apps like Buffer and Hootsuite that allow you to post on Facebook and Instagram simultaneously. This is similar to the cross-post feature on Facebook, as that also allows you to post to Facebook and Instagram simultaneously. 

Moreover, with this option, you can customize your posts for Instagram and Facebook and schedule in advance. The tools will automatically post these on multiple platforms at the designated times.

Another great tool that you can use to cross-post content from Facebook to Instagram is IFTTT. IFTTT means “If This Then That” and lets you create applets that trigger an action if another action is taken. 

You can create numerous recipes using IFTTT’s applets, including one to share Facebook image posts to Instagram. You can simply create a recipe that will automatically post an image to Instagram if you upload an image post on Facebook.

Moreover, you can use these tools to cross-post to multiple platforms and manage all of your social media content. So, in that sense, these are more helpful than using cross-posting options that connect only two platforms.


While Facebook has been making efforts to integrate the platform with Instagram for a while, the sharing of content has been mostly one-sided. Till now, sharing content from Instagram to Facebook was quite easy, but the same was not true the other way around.

With the launch of Facebook’s new feature, which allows sharing image posts to Instagram, marketers are getting excited about the possibilities.

Using this feature is fairly easy as you can simply select the option to share to Instagram while creating an image post on Facebook. However, the feature is limited in functionality and there are several restrictions that apply to cross-posting to Instagram from your Facebook page.

So, keep these limitations in mind when you try this feature to post images to Facebook and Instagram simultaneously.