Digital Marketing

WPP’s $400M Google Deal Ushers in AI-Led Advertising

Influencer Marketing

Stricter Oversight for Influencers in Ireland Under the New ASA–CCPC Agreement

Digital Marketing • eCommerce

How Amazon’s Roku and Disney Deals Fueled a 22% Surge in Ad Sales

Digital Marketing • Social Media

Google’s Merlin & Meta’s AI Tools Are Replacing Ad Agencies

Digital Marketing

CTV Goes Commerce‑Driven in First WPP‑Criteo Partnership

Social Media

Multi-Channel Repurposing Rights (TV, OOH, CTV)

Digital Marketing

WPP vs. Publicis: Inside the Billion-Dollar Battle Reshaping Global Advertising

Social Media

TikTok Ban Lifted: Trump’s Move Saves the Platform, But Uncertainty Remains

Social Media

What Can TikTok Do to Avoid a Ban by the United States?