Beauty Archives

Influencer Marketing

Common UGC Brief Mistakes (And How To Fix Them)

If you are running UGC at any meaningful scale, you have probably noticed a pattern...

Influencer Marketing • Social Media

Brands planning influencer campaigns in 2026 are asking a direct question: What do micro...

Influencer Marketing

A polished UGC creator portfolio has become one of the biggest differentiators in landing...

Digital Marketing

A website redesign is a tremendous undertaking, and when SEO goes wrong, it's not always...

AI Marketing • eCommerce

Shopify rolls out 150+ updates that move AI from experimental features to foundational...

Digital Marketing

The text-to-video app climbed to No. 1 on the App Store, showing viral traction and...

eCommerce

What does it take to win Amazon’s most competitive shopping window—when ad costs...

Digital Marketing • eCommerce • Social Media

When exactly should brands fire up their holiday campaigns in 2025—and how much time...

Affiliate Marketing

What happens when affiliate links stop being just clickable breadcrumbs and start...

Influencer Marketing • Social Media

Cyrus reimagines the brand’s iconic jingle while fronting flagship product...

Social Media

Hailey Bieber’s minimalist skincare brand dominates Sephora’s retail landscape with...

Affiliate Marketing • eCommerce • Social Media

The launch signals Sephora’s intent to expand its digital and social commerce...

Influencer Marketing • Social Media

The question hanging over every marketer right now is simple: What happens to Instagram...

Influencer Marketing

Influencer marketing has matured from experimental partnerships into a structured channel...