FMCG Archives

Influencer Marketing

Sprite’s Real-Time Ad Strategy Is a Masterclass in Contextual...

By aligning ads with rising temps and real-world discomfort, Sprite turns seasonal heat...

Digital Marketing

The LIVE. FIT. GO. campaign rewrites the energy drink playbook—targeting lifestyle...

Influencer Marketing • Social Media

The baby and kids' products market is booming—expected to reach a jaw-dropping $611.4...

Influencer Marketing • Social Media

The pet industry is on a roll—spending in the U.S. hit a whopping $157 billion in...

Social Media

For specialty coffee and tea brands, creating buzz isn’t just about a great...

Influencer Marketing • Social Media

The future of alcohol marketing is being written on social media—and it’s all about...

Influencer Marketing

e.l.f. Cosmetics didn’t just make waves—they caused a full-on beauty tsunami with...

Social Media

In 2024, L’Oréal Paris didn’t just make an appearance at Paris Fashion Week—they...

Influencer Marketing

At 83, Martha Stewart didn’t just redefine beauty marketing—she walked in, tossed out...

Social Media

Welcome to the most exciting year of social media marketing history. In this report...

Social Media

Social media marketing has become a cornerstone of modern business success. A perfect...

Social Media

Social media has gone through some interesting changes in recent years. We all saw...

Social Media

Together with the team at Influencer Marketing Hub, as I delved deeper into the heart of...

Digital Marketing

It might be a bit off-putting to say that growing a food brand requires blood, sweat, and...