Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Obviously, Tanke, and Ykone undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Obviously, Tanke, and Ykone:
Many brands prefer to work with an influencer agency to help them find influencers and run their influencer marketing campaigns. We have written many articles previously about influencer marketing agencies, and have an entire section of the Influencer Marketing Hub devoted to them.
Influencer marketing is now a truly global phenomenon. Therefore it should be no surprise to find influencer marketing agencies operating in most countries.Â
In this article, we are taking a look at some of the influencer marketing agencies that operate in France. Some of these agencies are located in France, with local offices. Others consider themselves more global but specifically mention their French operations in their marketing.
Obviously is a full-service influencer marketing agency with offices in New York, San Francisco, Sydney, and vitally for this article, Paris. They offer a white-glove service, where they handle all aspects of their clients’ influencer marketing campaigns, from identifying influencers, all communication, shipping products, and analyzing the results of each campaign. They also have a proprietary platform that helps streamline the network management process. Obviously manages their clients’ network through every step of a campaign, from identifying influencers, to managing relationships, to re-engagement. They search their network of over 40,000 influencers for creatives who are a perfect match for a client’s brand. Obviously also makes a point of managing communications between brands and influencers. They understand that when brands attempt to keep dozens of individual influencers happy at all times, influencers sometimes fall through the cracks, which can lead to frustrations. When an influencer has concerns during a campaign, Obviously manages them quickly and positively, keeping them happy and the brand free from stress. Obviously guides influencers through every step of the campaign, offering advice on content, and screening posts for quality. Obviously also offers expert advice on social strategy, using powerful, data-driven technology to analyze a firm’s social presence and articulate strategies for growth. Their data-driven technology can analyze the social profiles of competitors, determining their strategy, and analyzing how their client compare in the marketplace. Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana... 50+ New York, Los Angeles, San Francisco, Paris, Sydney Best for: Enterprises and Large brands Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana... Tanke is a creative influencer marketing agency from Paris. It specializes in influencer strategies. They advise their clients on the creation and optimization of influencer programs, maximizing impact on digital and social media, creating social proof of a brand’s values. They work with content creators to imagine and deploy influencer marketing campaigns, building authentic, highly creative, engaging content that converts and delivers against their client’s objectives. They only work with professional digital talents who have a verified audience. This enables Tanke to adapt digital strategies to match the conventions of social networks and new technologies used by their clients’ target audience. Tanke creates efficient influencer marketing and communication concepts for their clients, incorporating media and multi-channel consultancy. These often include user-generated content (UGC) and/or influencer generated content (IGC). They do influencer marketing audits to analyze clients’ current efforts, pinpoint challenges in terms of editorial, strategic, or organizational aspects to increase efficiencies, enable synergies between teams, brands, and geographic regions. They run managed campaigns providing a one-stop-shop solution, building upon data and insights while emphasizing creativity, authenticity, and leveraging technology. Tanke has created and deployed over 500 influencer marketing campaigns worldwide. YKOne is a French-based influencer marketing agency that also has a proprietory influencer marketing platform called Campaygn. They can use their platform to search for the most relevant influencers, successfully manage projects through social media and market insights, and analyze brand activity to improve performance further. They believe they are experts in consulting and strategy. They have the expertise to spot, find, and study trends, and understand the new social features that help brands get ahead in the social media race. Their expertise extends to the organization of conferences and training. YKOne manages creative projects from inception to final implementation, bringing content creators (or influencers) and brands together as a perfect match. They allocate each of their clients a dedicated client partner and a project manager who handles all the operational requirements, coordination with influencers, client management, content creation, approval, and execution. YKOne creates original concepts that make a difference and stand out in the digital world. They collaborate with professional renowned and rising talents and accompany both content creators/influencers and brands in the content creation process to make sure that it is cohesive, innovative, and of top-notch quality. World leader in Marketing Influence for Fashion, Luxury, and Beauty brands, Ykone has been accompanying brands in imagining, developing, and measuring their digital influencer strategies since 2008. 50+ Paris, Dubai, New York, London, Berlin, Copenhague, Bangalore Best for: Travel, Beauty and Luxury Brands World leader in Marketing Influence for Fashion, Luxury, and Beauty brands, Ykone has been accompanying brands in imagining, developing, and measuring their digital influencer strategies since 2008. JIN is a European communications agency specializing in digital influence and public relations. They are based in France, the UK, Germany, and the US, with a global reach across 40 countries. All their creative work is grounded in research on the brand, environment, and market trends. They have a Strategy Team to carry out their research, using their insights technology (Plugr) along with data partners. They strongly recognize the importance of clear KPIs. They also use a project management approach with all their clients. They recognize that analysis and content are the essence of influence. This includes listening to conversations and understanding trends. JIN begins by analyzing a brand’s image and understanding their communities. They call the next stage Mapping – identifying the key influencers – their essential partners. They then create a trend report – understanding and following trends, emerging issues, and potential crises. They undertake a performance analysis – identifying performance indicators and improving their clients’ visibility on social media. JIN uses both its own tool, Plugr, as well as Zien and Julius to determine the best influencers for their clients. Matriochka Influences has been an influencer agency since 2014, helping brands to engage their audiences with the assistance of influencers on YouTube, Instagram, and blogs. They have worked with journalists, celebrities, and experts in France and abroad. Their philosophy is clear: Traditional advertising is dead! Long live the influencer! They believe that creation is at the heart of influencer marketing. The recipe for success is the design of creative content with high emotional added value, associated with a good relationship. Matriochka Influences considers it has four areas of expertise: They work with more than 15,000 influencers in France and abroad. Clark Influence stands as a premier influencer marketing agency in France, dedicated to building authentic and meaningful connections between your brand and influencers. By seamlessly blending your goals with their creative expertise and the influencer’s unique voice, Clark crafts campaigns that not only engage but also resonate deeply with your target audience. Their strategic and innovative approach spans a variety of platforms, including Instagram, TikTok, and Twitch, ensuring your brand remains visible and relevant across social media. One of Clark’s defining strengths lies in their Talent Factory, a team specialized in identifying influencers with authentic, engaged audiences. By analyzing data such as geographical reach, demographics, and follower growth, they curate partnerships that yield measurable results. Whether working with nano-influencers for niche appeal or macro-influencers for broader visibility, Clark prioritizes genuine connections to help your brand achieve its goals. Clark’s capabilities have earned them significant accolades, including being named the Top Food and Beverage Marketing Services Provider in Canada for 2023. This recognition underscores their versatility in executing high-impact campaigns across various sectors. From influencer marketing and social media management to user-generated content and events. Their recent collaboration with Trente & Quarante is a testament to their expertise. The campaign aimed to elevate the profile of Double Jus, a premium cider, through a three-phase strategy. Clark organized a showroom experience to introduce influencers to the brand, followed by showcasing Double Jus in personal consumption moments shared with audiences. The campaign culminated in a strategic amplification phase during key occasions like New Year’s Eve and Epiphany. The results were remarkable: over 1.5 million impressions, a 4.67% engagement rate, and more than 10,000 website visits. 18h08 is a leading French influencer marketing agency, perfectly positioned to help your brand adapt to the fast-paced, ever-evolving world of social media marketing. Specializing in creating authentic connections between brands and influencers, 18h08 offers a strategic blend of creativity, expertise, and access to France’s vibrant network of talent. At the core of 18h08’s success is its influencer selection process. Using advanced tools and a keen understanding of audience demographics, they match your brand with influencers who align perfectly with your goals. This strategic approach allows them to design campaigns that resonate with your target audience, maximizing your reach and fostering authentic engagement. Additionally, their expertise in contract management and campaign deployment ensures smooth collaboration between you and the influencers, allowing you to focus on your business while they handle every detail with precision and professionalism. A prime example of 18h08’s capabilities is their recent campaign for Domyos by Decathlon, aimed at promoting new collections to French women from Gen Z and Gen Y who practice cardio workouts. Relying on micro-influencers, the agency crafted unboxing videos, style guides, and workout content on TikTok and Instagram, strategically chosen for the target demographic. The results were impressive: 1.2 million views and 32,000 website visits, showcasing the power of their tailored strategies. This success highlights 18h08’s ability to drive both awareness and traffic, ensuring your brand achieves measurable results. Collaborating with 18h08 means gaining access to their extensive network of influencers, unparalleled expertise, and dedication to delivering campaigns that align perfectly with your brand’s image. InfluenZZZ is known for its tailored strategies and innovative influencer campaigns that amplify your brand’s online influence. Since 2015, the agency has been at the forefront of French-speaking influencer marketing, offering a comprehensive “brand marketing” approach that bridges the gap between brands and active online communities. Whether you’re looking to expand your B2C or B2B reach, InfluenZZZ combines influencer marketing, content creation, and social media expertise to deliver campaigns that not only increase visibility but also drive meaningful engagement. Recently, InfluenZZZ expanded its portfolio by launching a dedicated sports division to support athletes and monetize their social networks. This division showcases their ability to adapt to evolving market demands, offering daily support for athletes in managing their online presence and securing sponsorship deals. InfluenZZZ’s versatility and holistic approach to campaign management ensure every aspect of your brand’s influence strategy is meticulously handled—from influencer selection and contract negotiation to activation and performance analysis. Their 360° vision of influence guarantees measurable results, helping you achieve your marketing goals efficiently and effectively. Their recent collaboration with Beyond Meat highlights the agency’s prowess in executing impactful campaigns. To position Beyond Meat as a credible alternative to meat, InfluenZZZ orchestrated a press trip to Disneyland Paris, an online contest, and a promotion with IntermarchĂ©. By mapping profiles across lifestyle, food, and family audiences, influencers showcased the brand’s vegan offerings at Disneyland’s restaurants. This was followed by home-cooked recipe promotions, which highlighted the versatility of Beyond Meat products. The campaign achieved impressive results, with 1.6 million impressions, further cementing InfluenZZZ’s ability to deliver high-impact campaigns that resonate with diverse audiences.1. Obviously
Obviously
Obviously
2. Tanke
3. Ykone
Ykone
Ykone
4. JIN
5. Matriochka Influences
6. Clark Influence
7. 18h08
8. InfluenZZZ
