13th March 2019
London, UK

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About

Influencer Marketing Workshop - London, 13 March 2019

Join us with Europe’s top marketers from leading agencies and brands.

Our speaker and panelist lineup is packed with the leaders in this space from the industry’s top companies. Attendees will learn from the best about topics relevant to anyone in the business-strategies for influencer activation, relationship management, the ins and outs of compliance, accurately measuring ROI. But you won’t just learn how to do things for the present; you’ll be inspired for where you can take things in the future. Our agenda is designed not just to learn how to use Influencer Marketing, but to take an active role in shaping its future and seeing where it is going. The day will have something for everyone, from brand marketers to agencies.

SOME OF THE BRANDS WHO ATTENDED OUR PREVIOUS EVENTS.

Upcoming Dates & Prices

13 Mar
London
Thursday
9am - 5pm
$495
Who is this for
  • PR and Communication Professionals
  • Marketing Managers
  • Brand Managers
  • Influencer Marketing Professionals
  • Professionals in the Digital industry
What will you learn
  • Fundamentals of Influencer Relations
  • Do’s and Dont's in Dealing With Influencers
  • Requirements and Characteristics of Influencer Communications
  • Topic-Finding and Planning of Influencer Campaigns
  • Finding Suitable Influencers and Fakefluence
  • Compliance and Best Practices

TOPICS INCLUDE

How to Approach an Influencer Strategy

From software-based programmatic campaign strategies to artificial intelligence that IDs influencers among your customers, technology plays a huge role in automating marketing at scale. We’ll dive into automation best practices, and examine the ways it can provide real value to your marketing.

Track and Analyse your Campaign

Understanding ROI with influencer marketing can be complicated, made worse by the fact that no one’s agreed on a standard measurement for it. This, despite the mountains of campaign data that are available to marketers and brands. We’ll look at how to analyse that data to better understand what you got out of your influencer marketing budget, and get accurate, actionable insights into pushing ROI even further.

Influencer Discovery

There are plenty of tools available designed to help you find the right influencers. But they won’t help you if you don’t know what you’re looking for—or how to find them. Learn strategies for finding new talent, determining whether they’re a good fit, as well as any red flags to look out for.

Influencer Relationship Management

From first contact to sustaining a good thing, there’s a lot to cover around how to keep your favorite influencers in it for the long run. But you won’t just learn methods for keeping influencers engaged with your brand. You’ll learn to segment influencers into different relational stages, and the best way to keep them interested at each stage.

FTC Compliance

Influencer marketing has come under fire recently as social campaigns blur the line between content and advertising. The rules on transparency are still being written, but we don’t need to wait for them to start marketing responsibly now. Influencers and brands alike will learn how to proactively achieve compliance without sacrificing authenticity.

Agencies vs In-house

Some influencer platforms amount to a self-service talent agency, so brands will usually choose between one or the other. It doesn’t always have to be an either/or situation, though—and platforms and agencies don’t need to consider each other natural enemies. There’s an opportunity for collaboration, ways in which they can work together to grow the industry.

INFLUENCER MARKETING EXPERTS

Linda Hörnfeldt
Linda Hörnfeldt
Founder
INFLUENCERS OF SWEDEN

Linda Hörnfeldt is the founder and CEO of Influencers of Sweden, Sweden’s trade organisation for social media influencers. Their mission is to create business and improve working conditions for influencers and help create a transparent, supporting and inspiring community. Linda has been working in digital communications for over 10 years and has been blogging since 2001.

Tim Williams
Tim Williams
CEO
Onalytica

Tim has over 15 years’ experience connecting brands with their key influencers across political, traditional media and social media channels. He joined Onalytica in 2012 and became CEO in 2014. Tim has personally led the influencer program strategy and implementation for brands such as Microsoft, Barclays, IBM, Coca-Cola, Thomson Reuters, The Gates Foundation, The British Heart Foundation and RSPB helping them to incorporate social influencer relations into their marketing & communications strategy.

Chris Parnell
Chris Parnell
Co-Founder
Kairos Group

Ex-YouTube content creator, co-founder of the Kairos Group and a passionate advocate of influencer marketing. Chris splits his time between leading the brand partnerships team at Kairos across influencer, owned media and esports strategy, while finding new ways to advance social media marketing forwards, delivering result-guaranteed based campaigns for some of the biggest brands in the world.

Mike Craddock
Mike Craddock
Co-Founder
Kairos Group

Michael Craddock is a former YouTube content creator, amassing an audience of over 400,000 Followers. He formerly was a professional esport player, competing in worldwide events at a high level. Michael now co-owns the Kairos Group, which operates as a social media influencer marketing agency, an owned media model and an esport strategy agency, helping brands leverage and enter the social and digital space

AGENDA

13th March 2019

8:00 AM Registration

First things first: we want to know who you are! When you get to the Stanley Building, stop by our registration desk first and say hi. Once we’ve got you all set up, you can enjoy a morning coffee and connect with the other delegates.

8:45 AM Welcome

You’ll welcome Linda Hörnfeldt as she takes the stage to welcome you. Linda’s experience and insights make her the perfect choice to ease you in and set the tone for the workshop. As the workshop’s MC, she'll be making sure that we’re all well Under the Influence throughout the day. Linda Hörnfeldt

8:55 AM Influencer Marketing - Getting started

We’re all here because we know how effective influencer marketing can be. Still, we’re still in the early stages of the industry. Linda will start the day with a quick overview of what influencer marketing is and how it compares to other, more traditional methods of marketing. Linda Hörnfeldt

9:10 AM How to approach an influencer strategy

Influencer marketing is accessible and effective for marketers with a wide range of budgets. But that doesn’t mean it’s easy or even quick to implement. As with any marketing endeavour, you need a strategy, one that defines objectives, goals, target audiences, KPIs, the best channels to utilise, and much more. Just like the name of this session suggests, you’ll learn how to approach this key part of the campaign lifecycle. Kairos Group

9:40 AM How to identify influencers, how to identify fake influencers, tools to use

Discovery isn’t just a matter of finding the right influencer, it’s also about finding the right audience. What good is collaborating with someone whose interests and aesthetics match your brand’s if their audience isn’t made up of your target audience? Or worse, if their followers aren’t even real to begin with? We’ll go over the things you need to look for—and the tools you can use—to make sure the influencers you want to work with don’t end up working against you. Kairos Group

10:10 AM Question & Work session

We don’t want the day to just be about the presentations. Dialogues over monologues, we always say. You have questions? We have answers. Let’s talk.

10:30 AM Coffee Break

The coffee bean is actually the seed of the coffee berry. We have no idea who first thought to try roasting, grinding, and then brewing it, but we’re really glad they did. Thanks to them, we’ll enjoy some downtime with a hot cup and take the edge off the chilly London air.

11:00 AM Working with Influencers

Working with influencers presents might be less expensive and more effective than old fashioned celebrity endorsements, but the practice does come with its own set of problems. Often, influencers are just regular people who are young and inexperienced in any type of professional environment. In a panel discussion led by Linda Hörnfeldt, you’ll hear from our experts about the ways they’ve successfully managed their influencer relationships, from discovery to negotiation to collaboration to payment. Influencer Panel by Linda Hörnfeldt

11:40 PM How to measure your campaign - analyse and track, what to remember (How to run an ROI positive influencer campaign… and have the data to prove it.)

Influencer campaigns don’t end after the last post goes live. In fact, they only start to get really interesting when the data starts rolling in. We’ll take a look at the various kinds of data you can use to measure success (or failure), and how to use that data to make your next campaign even more effective. Kairos Group

12:00 PM Studies and best case practice

Best practices aren’t just a random set of rules that people came up with because they think they’ll work. They’re the result of past experience—failures and successes. Tim Williams of Onalytica will share case studies of both while giving out specific pointers for both B2B and B2C contexts. Onalytica

12:30 PM Question & Work session

You’ve been patient and quiet for the last couple of hours. Time to get our talk on again before we head into the home stretch.

1:00 PM Lunch

In some parts of the world, lunch is the biggest meal of the day. You’re free to go that way if you like, just don’t slip into a food coma for the rest of the day. There’s still much more to come!

2:00 PM Brand Panel

Tim Williams leads a panel discussion of representatives from different brands, talking about their experiences with influencer marketing. You’ll hear from those who’ve been down this road and gain insider insights from the front lines. Onalytica

2:45 PM Agencies vs In-house

With a variety of self-service platforms designed to help brands manage their own campaigns, they’re are no longer reliant on agencies to do all the heavy lifting for them. But can software replace people? The answer to that question is Yes—and No. The truth is, there’s no one-size-fits-all approach, and this session will help you understand what the best path for your own brand is. Onalytica

3:15 PM Rules for Declaring Partnerships

Influencer marketing often gets a bad rap for misleading consumers: it’s frequently difficult to tell an authentic post from a sponsored one. That doesn’t mean there aren’t guidelines, though. It’s just that both brands and influencers are still ignoring them. That needs to stop if influencer marketing is going to stay viable, so we’re going to tell you what the rules are. Linda

3:30 PM Future Trends Within the Influencer Marketing Industry

With influencer marketing’s rapid growth over the last few years, it’s hard to see how the industry will continue to develop in the future. What will 2019 and beyond look like? Which networks will rise above the rest? Will more brands adopt IM? Or will they abandon it? We can’t accurately predict the future, but we’re going have some fun trying to. Linda Hörnfeldt + Onalyitca + Kairos

4:15 PM Wrap up

When you have leftovers from a meal, you need to wrap it up to keep it fresh. The same goes for knowledge. You might be tempted to leave early and beat the traffic, but then you’ll miss out on our final session, where we wrap it all up and reinforce what we’ve learned from the day. Linda Hörnfeldt

4:30 PM Finish

Cancellation Policy

Cancellation Policy

Attendee substitutions are permitted without charge. Cancellations made on or prior to January 13, 2019 will incur no cancellation fee. No refunds will be made for cancellations made after January 13, 2019.

If for reasons of Force Majeure the Event cannot take place as scheduled the Organizer reserves the right to reschedule the Event to a date and place of its choosing.

In accordance with our cancellation conditions, cancellations are not possible. We appreciate there may sometimes be travel difficulties due to circumstances beyond either the organizers or the attendees control, such as weather or industrial action, and in such circumstances we are happy to extend a credit for a future event. If an attendee is unable / does not wish to take advantage of this offer then it is the attendee’s responsibility to raise the matter with his or her insurance company.

Bring the Team Offer

For 3 or more ticket purchases at the same time please contact us for your 20% discount code. [Discounts may not be combined.]

THE VENUE

We’re excited to announce that our workshop is being held at The Stanley building, a world-class venue in the heart of London. It’s conveniently located next to the Kings Cross station, as well as St Pancras international and plenty of hotels.