If you are in the influencer marketing business, you’ve probably already noticed a...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Beyond Sponsored Posts: TikTok One and Instagram Chatbots in...
When people say “influencer marketing”, most of us picture the classic stack:...
How Influencer Agencies Are Using AI for Creator Performance...
Influencer marketing agencies are under increasing pressure to deliver clearer...
Refersion Launches AI-Powered Affiliate Suggestions for New...
A new feature curates relevant creators and publishers based on product category and...
The Benefits of UGC Marketing in 2026
UGC has become a rising star in the creator economy. While it first originated as a...
What Brands Should Look For in an Influencer Marketing Agency in...
Influencer marketing has reached a point where simply hiring an agency is no longer...
More Articles
Organic vs Paid Usage: Crafting Separate Rights Bundles
Influencer partnerships are no longer as simple as “here’s a post, thanks for...
TikTok Brand Awareness Strategy Architecture
Marketers entering TikTok’s ecosystem often ask the wrong questions: “How do...
Twitter Influencer Marketing Guide
Every week, brands flood Twitter with creator callouts—and yet the same problems...
Twitter Influencer Marketing Strategies
The biggest shifts in Twitter influencer marketing aren’t happening in ads—they’re...
Brand Exclusivity in Influencer Marketing
Marketers are renegotiating what “exclusive” means on creator channels. Creators...
Gen Z Influencer Marketing
Gen Z didn’t inherit trust in institutions—they built their own, creator by creator...
Creators Can Now Earn from TikTok Travel Videos with Booking.com
TikTok Go rewards eligible influencers for promoting bookable hotels and...
How a Niche Mission Powered Jane August’s TikTok Growth to...
A clear, city-wide quest turned casual curiosity into a repeat-watch series on...
Affiliate Marketing vs Influencer Marketing
The ground is shifting under “creator commerce.” Marketplaces now push on-site...