Are you still trusting raw follower counts when vetting creators? Do manual gifting...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Bot Farm Detection Checklist for Instagram & TikTok
Influencer programs on Instagram and TikTok promise explosive reach, but how confident...
Deepfake & AI-Generated UGC: New Fraud Signals to Watch
Influencer campaigns are facing an invisible adversary: synthetic personas and...
CMO-Ready Influencer ROI One-Pager
When brands are pouring millions into influencer partnerships—only to discover that...
Balancing Brand-Lift vs Direct Sales ROI
As influencer marketing matures, agencies and brands face two pivotal questions: How...
Marketing Mix Modeling Lite: 90-Day Pilot for Creators
In a time where virtual avatars and micro‑creators generate measurable sales lifts, how...
More Articles
Facebook Launches ‘Facebook for Creators’ IG Account
Facebook has officially launched a new Instagram account, Facebook for Creators, aimed at...
Sephora and Tanner Smith: A Heartfelt Collaboration for World...
In a heartwarming move to celebrate World Autism Awareness Day, Sephora has partnered...
Spotify Introduces ‘Plays’ Feature for Podcasters
Spotify is stepping up its game in the podcasting world with the introduction of "Plays,"...
Hotels and Resorts Marketing Statistics and Trends (2025)
If you still think Instagram likes don’t translate into heads in beds, think again —...
The Creator Economy Now Outranks TV: What Marketers Must Know
Creators are not just building audiences—they’re shaping culture, redefining...
Top Trends Shaping Social Media for Alcohol & Spirits Brands
The future of alcohol marketing is being written on social media—and it’s all about...
Fashion Marketing Collaborations: Jacquemus, Versace, and Cartier
In the world of fashion marketing, celebrity collaborations are essential for brands...
TikTok in Music Marketing: Selena Gomez’s Viral Campaign for...
Selena Gomez’s album, I Said I Love You First, was released to much anticipation, and...
An Out-of-the-Box TikTok Campaign That Took itsu’s Soup’...
In a crowded marketplace of food brands competing for attention on social media, itsu...