Exploring TikTok’s expanded mental‑health tools, ad‑credit fund, and in‑app...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
ADCE Awards 2025: 5 Fresh Categories Fuel Europe’s Creative...
With additions like AI and influencer marketing, ADCE keeps pace with emerging industry...
Revenue-Share vs Flat Fee Licensing Models
Influencer marketers face two fundamental choices when structuring influencer deals:...
Licensing Emerging Formats: Shorts, Reels, Live Shopping
As short‑form video and live commerce surge to the forefront of digital marketing...
Legal Risk Assessment Checklist for Influencer Licensing Deals
Are you unintentionally relinquishing control of your brand assets or paying hidden costs...
Paid Amplification Clauses: Budgeting for Usage Fees
Effective paid amplification strategies bridge the gap between creator creativity and...
More Articles
The Authenticity Advantage: How Genuine Partnerships Outperform...
In today's digital landscape, influencer marketing has emerged as a pivotal strategy for...
Digital Marketing’s Attention Crisis: Standing Out in an...
Today, consumers are inundated with content from all directions; social media, email...
Instagram’s Finally Launched Edits, The Game-Changing App...
After months of anticipation, Instagram has officially launched its new video creation...
The Influencer Marketing Campaigns Behind Today’s Top Personal...
The influencer marketing world is booming, and with it, the personal finance sector is...
Top Influencer Marketing Strategies That Will Transform Personal...
Creating a solid influencer strategy for personal finance tools isn’t just about...
Top Influencer Marketing Campaigns Shaping the Future of...
Influencer marketing has come a long way from flashy, aspirational ads showcasing luxury...
Ubisoft’s $2.1 Million Influencer Marketing Gamble: Did It Pay...
When Assassin’s Creed Shadows launched on March 20, 2025, it carried the weight of...
JCPenney Partners with VaynerMedia for Social and Influencer...
In a bold step to rejuvenate its marketing strategy, JCPenney has appointed VaynerMedia...
Bobbie: Stagwell’s New Influencer Marketing Agency Designed...
Stagwell’s HUNTER agency has launched Bobbie, a new influencer and creator marketing...