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eCommerce • Influencer Marketing • Social Media

How CPG Brands Are Merging Cultural Relevance with Performance...

Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...

Creator Economy • Influencer Marketing

By integrating live-shopping metrics into AMC, brands gain real-time insights on which...

Influencer Marketing

In paid influencer advertising, 2 pressing questions surface: How can brands...

Influencer Marketing

Are your boosted influencer posts reaching the right audiences, or just wider ones? Can...

Influencer Marketing

Breaking into a saturated consumer market can seem like an impossible task. The robotic...

Digital Marketing • Influencer Marketing

By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...

Social Media

Back in 2024, Urban Outfitters made waves with their Shift Happens back-to-school...

Social Media

In 2024, Wove, a jewelry startup from Lancaster, Pennsylvania, took the art of viral...

Social Media

In 2020, Cash App took the world of mobile payments and flipped it on its...

Social Media

In the high-stakes world of gaming and eSports, social media marketing has become the...

Social Media

In 2019, Grammarly completely reimagined the way we think about writing and communication...

Social Media

A dynamic wave of excitement once swept through Hamburg, thanks to an innovative campaign...

Social Media

Nestled in the prestigious Parioli district of Rome, Assicurazioni Generali embarked on...