The updated guidelines free up authentic intros while still guarding brand safety in...
English
LATEST
Dynamic Budget Re-allocation Framework (Weekly Sprints)
How can marketers ensure every euro of influencer spend drives maximum impact? What if...
Viral Coefficient Model: Predict Referral Loops From UGC
Are you confident in forecasting which pieces of UGC will ignite referral loops and drive...
Budget Allocation Matrix: Influencer vs Paid Social vs UGC Ads
Consumers today expect authentic storytelling at every touchpoint, yet brands grapple...
CTV Goes Commerce‑Driven in First WPP‑Criteo Partnership
Advertisers can now activate shopper audiences on Roku, Samsung, Scripps, and any...
TikTok Broadens Music Discovery with YouTube Music Integration
Artists and fans gain another direct path from viral TikTok clips to YouTube Music...
More Articles
DTC Product-Launch Influencer Brief Creation Guidelines
A DTC product launch isn’t the time for vague creative direction. You’re operating in...
TikTok’s Album Campaigns for Jin, Avicii, and Damiano David...
TikTok has long been known for its ability to make songs go viral, but the platform is...
Top TikTok Campaigns Shaping the Future of the Music Industry
If you haven’t noticed yet, TikTok is the place for music discovery in 2025. With over...
How Sprite Turned Social Listening Into a New Product Launch
Sprite has once again demonstrated its knack for innovation, launching its latest...
LinkedIn Study Finds Thursday Evening Is the Best Time to Post
The timing of your posts on LinkedIn has never been more critical. According to a 2025...
![Posts with Links Boost Engagement by 13% [new LinkedIn Study Reveals]](https://s.influencermarketinghub.com/imaginary/resize?width=300&height=195&type=webp&url=https://influencermarketinghub.com/wp-content/uploads/2025/05/20250525_1610_LinkedIn-Study-Insights_remix_01jw3wdszhfdfbddpjse5t6c6y.jpg)
Posts with Links Boost Engagement by 13% – new LinkedIn...
A recent LinkedIn study from Metricool has shaken up long-held assumptions about the...
Captiv8 and Perplexity Partner to Revolutionize Influencer...
In a significant move to transform the influencer marketing landscape, Captiv8, a leading...
Threads Rolls Out Multi-Link Bios: What This Means for Creator...
In a move that could shake up social media, Instagram's Threads has introduced a new...
Expedia’s AI Turns Instagram Reels into Bookable Travel...
Social media has become a major source of inspiration for travelers. A recent survey by...