Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Audiencly, NewGen (formerly Kairos Media), and Cloutboost undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Audiencly, NewGen (formerly Kairos Media), and Cloutboost:
If you are a typical game development brand, you probably have a highly skilled group of developers who can design and program an addictive and challenging game. However, despite these strengths, it is unlikely that you or your team have much experience in marketing your games. Just as the world of gaming is continually changing, so does the best way to undertake digital marketing. Gaming and other digital marketing agencies have the necessary skills that your team probably lacks. It makes sense to let the experts create a strategy to market your game.
Of course, much of the work performed by a specialist gaming agency will be the same as that done by any digital marketing agency. And many of the tasks they perform are little changed from what traditional marketing agencies have always done. The main difference here is that the needs of the online medium are distinctly different from television, radio, and print marketing.
Leading eSports Agencies for Influencer Marketing Managers to Know:
1. Audiencly
Audiencly connects leading brands with influencers from every industry, although they specialize in gaming. They make influencer marketing easily accessible to any company.
They work exclusively with over 5000 influencers on YouTube, Twitch, and Instagram who meet their requirements.
Audiencly’s main services include:
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Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...
10 - 50
Düsseldorf, London
Best for:
Small Size Brand and creators
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...
2. NewGen (formerly Kairos Media)
NewGen is a full-service specialist gaming and eSports agency. It is backed by more than ten years of experience, with both eSports team owners and professional players as part of their team.
They have worked on many gaming related brands, for both gaming and non-gaming brands. This even includes full scale eSports tournament launches with global brands.
Their clients include KFC, Gameloft, Wargaming Mobile, Amazon Appstore, and Vodafone.
NewGen provides services in the areas of:
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NewGen (formerly Kairos Media)
NewGen is the social-first creative and creator agency that has been redefining the industry for the past ten years.
1 - 10
London, Manchester, New York
Best for:
Small and Medium Companies
NewGen (formerly Kairos Media)
NewGen is the social-first creative and creator agency that has been redefining the industry for the past ten years.
3. Cloutboost
Cloutboost is a niche marketing agency focused on gaming and eSports. For their influencer marketing strategy, they build tailor-fit campaigns, matching influencers to brands that resonate with them and vice versa.
They have worked with eSports influencers all over the world across different platforms. In particular, they are active on Twitch, YouTube, Facebook, TikTok, and Instagram for their gaming and eSports influencer marketing campaigns.
Their work is data-driven. Their experience in the different eSports platforms has produced valuable insight for both influencers and clients. Cloutboost strives to give brands the best possible ROI for their eSports marketing campaigns. They even know how to ethically market games to younger children and teenagers.
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Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
10 - 50
Dallas, San Francisco
Best for:
Medium-sized Companies
Cloutboost
Cloutboost is a leader in acquisition-focused influencer marketing tailored for video game brands. Led by seasoned veterans in the gaming industry, Cloutboost leverages cutting-edge AI technologies to optimize and scale influencer marketing strategie...
4. NeoReach
NeoReach began by offering a powerful influencer marketing platform that you can use to seamlessly plan campaigns, coordinate influencer relationships, manage contracts, track deadlines, review posts, and track payment history. However, many brands prefer to leave their entire campaigns to an agency, as they have always done with more traditional advertising campaigns. Therefore, NeoReach expanded to offer full-service influencer marketing campaigns, handling everything from influencer sourcing to performance reporting. Their services include influencer introduction, contract negotiation, deployment, shipping, payments, and maintaining ongoing relationships. They work in many niches, including eSports and gaming.
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Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
5. HireInfluence
Ad World Masters’ 2022 Marketing Agency of the Year, HireInfluence is on our list because of their award-winning influencer marketing work. They are a full-service marketing agency, solely dedicated to influencer campaigns since 2011.
HireInfluence promises their clients custom-made campaigns—no cookie cutter strategies. First, they work with their clients to determine their campaign objectives and KPIs. Then they identify influencers who are best suited to meet their clients’ needs.
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HireInfluence
HireInfluence is an award-winning, full-service influencer marketing agency trusted by the world’s most iconic brands since 2011 - including Microsoft, Coca-Cola, McDonald’s, Amazon, Walmart, NFL, and Toyota.
10 - 50
Austin, Los Angeles, New York, Houston
Best for:
Fortune 1000 Companies and Brands
HireInfluence
HireInfluence is an award-winning, full-service influencer marketing agency trusted by the world’s most iconic brands since 2011 - including Microsoft, Coca-Cola, McDonald’s, Amazon, Walmart, NFL, and Toyota.
6. Upfluence Inc.
Upfluence is a full-service influencer marketing agency, covering virtually every niche, sector, and social network. And this includes gaming and eSports, with a particular emphasis on helping you work with influencers on Twitch.
Upfluence is up with the state of play. They know that the stereotype of gamers being pimply teenagers is far from the truth. Indeed 46% of Twitch’s audience is female, and the audience skews somewhat older that non-gamers realize, too.
eSports fans and gamers are generally wealthier than the average American, with average revenue of $U58K per annum.
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7. Ader
Ader is a specialist eSports marketing agency that connects brands and publishers with the global gaming community. It runs campaigns for clients, provides “experiences,” sets up team sponsorships and helps establish influencer activations.
They have a clear understanding of the importance of Twitch to gaming, and how brands can use influencers to help build awareness of their products. They claim to have a deep understanding of how brands can authentically engage with gamers across eSports, mobile, gaming, and social media platforms.
They don’t limit their services to Twitch, however. They realize that gamers also spend time on YouTube and work with brands and influencers to create stream highlights, dedicated videos, integrated videos and custom content.
Read More8. Foreseen Media
Foreseen Media is a specialist eSports agency who lives and breathes eSports. They have funded eSports clubs, worked with brands, have former professional players in their team, and come from the marketing and advertising world. They believe their most valued asset is their passion, the human value, and knowledge of the eSports industry.
Although Spanish-based, with their head office in Madrid, they also have offices in Miami and Mexico.
Read More9. CheeseCake Digital
CheeseCake Digital is a dedicated eSports agency, helping brands to navigate the eSports landscape. They include major technology and gaming companies and have Intel, EA Sports, Microsoft, and Disney Interactive Studios amongst their clients.
One area they highlight is the cross point between traditional sports and eSports. They have observed how traditional sports teams are making a move into eSports in a bid to convert eSports fans to sports fans and vice versa. Cheesecake Digital helps provide sports teams with the eSports market understanding, budgeting for eSports, and shows them how to create a winning (electronic) team and brand.
Read More10. Knowscope
Knowscope describes itself as being for gamers, by gamers. They are driven to help gamers make a living doing what they love day in and day out. They work with brands who want exposure in the gaming community.
Knowscope sees influencer marketing as a three-stage process for brands. A potential client begins by describing their brand, project, budget, and goals with Knowscope who will then work with their community of gamers and content creators to find a good fit for the brand’s needs.
Once they find a good fit between a brand and gamers in their community, Knowscope will connect both parties to get a project started and plan out the next tangible steps.
Read More11. Game Influencer
German-based Game Influencer runs influencer marketing campaigns for PC, console and mobile games by connecting gaming publishers and influencers to produce creative content that will boost a particular game.
They claim to have more than 3 million influencers in their network, with more than 50 million views generated across all of their campaigns. This has resulted in more than 725,000 installs driven through their campaigns.
Game Influencer connects games with influencers to create brand awareness, drive app installs and boost app store rankings. They operate globally with national and international influencers in Europe, North America, South America, Asia, Oceania and the MENA region.
Read More12. Game Marketing Genie
Game Marketing Genie boasts their own database of over 10 million influencers. Clients use their AI-powered platform, Atisfyreach, to research and connect with influencers who are a fit for their brand. For the agency, a good influencer marketing campaign means creating quality content and partnering with the right influencer. The goal of Atisfyreach is to connect brands and influencers that go well together to create marketing magic.
Because the platform is run by artificial intelligence, data are updated in real time and are used to continuously optimize the campaigns for best results.
To create the perfect influencer campaign for their eSports clients, Game Marketing Genie employs the following tactics:
Read More13. Viral Nation
Viral Nation has a fresh, young team. Their founders, Mathew Micheli and Joe Gagliese, were named to the Top 30 Under 30 of 2016. Viral Nation is a full-service agency that caters for both sides of the influencer marketing equation. Not only does Viral Nation provide influencer marketing services to businesses, but it also acts as an influencer talent agency. The talent agency actively seeks our talented Twitch influencers.
Viral Nation provides influencer services across the full range of social networks, including Twitch, for those interested in influencer marketing to the gaming community.
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14. Heaven Media
As the agency that led the marketing for the League of Legends World Championship 2019, Heaven Media is truly at the forefront of eSports marketing. The agency is headquartered in the United Kingdom, but they have offices in Australia, the EU, in the Asia Pacific and Japan.
The League of Legends-Alienware campaign, held right in the heart of Paris, showcased influencers for promotions and crowd interactions. This included popular European Alienware influencers NoNo, who played LOL matches in the booth with audience members, and Eisohnewaffel, who wore Alienware merchandise in the event. Other influencers gave away tickets, increasing the buzz and engagement around LOL.
Read MoreThe Need for an eSports Influencer Agency
Even If you’re familiar with the Influencer Marketing industry, you will find that traditional influencer marketing rules and tactics can no longer work here. The eSports landscape is drastically different from other consumer industries. There’s a lot of difference in how the audience consumes content, the kind of content influencers create, and the kind of campaigns you can run.
So even if you’re used to running traditional influencer marketing campaigns, you may not necessarily know how to get started with eSports influencer marketing. That’s where an eSports influencer agency enters the picture.
These eSports influencer marketing agencies help you develop campaigns based on your goals. They make it easier for you to narrow down on the best influencers to work with. So you can save a lot of time and avoid making expensive mistakes in running your very first eSports influencer marketing campaign.
How to Work With an eSports Influencer Agency
eSports influencer agencies can help you facilitate various types of marketing campaigns involving influencers. If you don’t have a clear idea of what type of campaign you want to run, they will help you make the right choice depending on your goals.
Let’s take a look at some of the common ways you can work with an eSports influencer agency:
- Identifying and Managing eSports Influencers – One of the main reasons why brands work with an eSports influencer agency is to get help identifying and managing the right influencers. As mentioned earlier, these agencies typically have a network of influencers that they have already built relationships with. So they know which of those influencers will be perfect for your brand based on your campaign type and niche. Even if they don’t have the right influencers within their network, they are equipped with the best tools to help you with your search. They’ll be able to assess different eSports influencers based on reach, personality, etc. and identify the best ones for you. You can also have them manage your relationships with these influencers for the duration of your campaign.
- Arranging Brand Sponsorships – Like in traditional influencer marketing, brand sponsorships are one of the most popular methods of working with influencers in the eSports industry. With a sponsorship, eSports influencers will help promote a brand and its products or services by featuring them in their live broadcasts. You don’t necessarily have to be relevant to the gaming industry to participate in these partnerships. Take for example how DrLupo promoted KFC through one of his Twitch PUBG sessions. An eSports influencer agency can help you come up with a concept for your partnership. They can also help you find a relevant influencer to work with and connect with them on your behalf.
Conclusion
You now have everything you need to know about getting started with some of the best e-Sports agencies in the game. These agencies have a thorough understanding of how the industry works and how to run influencer marketing campaigns. They combine this knowledge to run successful campaigns with eSports influencers.
Frequently Asked Questions
What are the leading eSports agencies for influencer marketing?
Gaming and eSports have increased in popularity in recent years. The current Covid-19 pandemic has widened the acceptability of eSports, with many traditional sportspeople trying their hand at eSports during the lockdown. We have looked at ten leading eSports agencies in this article. They are:
- Viral Nation
- NewGen
- Audiencly
- Upfluence
- Ader
- Flood Interactive
- Knowscope
- Game Influencer
- CheeseCake Digital
- Foreseen Media
Some are specialist eSports agencies; others cover a broad range of sectors, including eSports.
What is eSports?
eSports is competitive video gaming. Professional eSports players play organized leagues, competing for surprisingly high levels of prize money. These tournaments have huge audiences, in part because they are live-streamed on sites like Twitch and YouTube. eSports has become so popular now conventional channels such as ESPN televise the games. Many eSports fans are as fervent as the supporters of traditional sports like football and basketball.
Are eSports good for your health?
When you think eSports, you don’t automatically think of fitness and health as you do with many traditional sports. You’re unlikely to do a cardio workout. Too much sitting can seriously damage your health, and eSports players do need to guard against this. Professional eSports players often play in a seated position for 24-25 hours per week, up to 12 hours per day during tournaments. However, studies show that eSports can offer positive benefits for the brain, particularly memory, attention, motor, and strategic planning.
Why is eSports so popular?
Traditional sports followers often look at eSports with disdain. Still, eSports has become incredibly popular in recent years –the marketing agencies we have covered here recognize the value of eSports to their clients. Like any other sport, eSports is very competitive. And it is inclusive – it provides access to people who may not otherwise succeed in traditional sport. Gaming can be as much a social activity as any sport. The image of loners hiding in the dark playing games by themselves is well out-of-date.
