USA Archives

Influencer Marketing

Approval Workflows: How Paid vs Organic Influencer Collabs Differ

Influencer asset approvals have become a critical fulcrum in modern marketing operations:...

Creator Economy • Social Media

Turns out, the best storytellers for Kinder’s U.S. debut aren’t ad execs; they’re...

Creator Economy • Social Media

A lesson in casting, culture, and comedy, Sanpellegrino’s Sopranos-starring rollout...

Digital Marketing

By pairing nostalgia with generational reach, Old Navy repositions itself in the...

Influencer Marketing

Why did the FTC warn 12 influencers in one day, and why are creators walking away from...

Digital Marketing

In 2018, Payless ShoeSource pulled off one of the most talked-about marketing stunts in...

Influencer Marketing

As TikTok’s future in the U.S. still hangs in the balance, Oracle has emerged as a...

Influencer Marketing

TikTok is expanding its efforts to protect children and support the search for missing...

Social Media

The Supplements & Vitamins market is booming, and it’s no surprise. With a global...

Influencer Marketing

The Supplements & Vitamins industry is growing faster than your morning smoothie can...

Influencer Marketing

Influencer marketing is officially the cherry on top of the packaged foods industry. With...

Influencer Marketing

In the world of weight loss, there’s a new game in town, and it’s not just about...

Influencer Marketing

In food and beverage marketing, influencer collaborations have gone from a fun experiment...

Influencer Marketing

Healthy snacks and drinks are having their moment—and it’s not just because they make...