YouTube Archives

Influencer Marketing • Social Media

Multi-Platform Launch Brief (IG, TikTok, YouTube Shorts)

How do you brief creators to succeed on 3 different platforms without overwhelming them...

Influencer Marketing

How do you brief a creator to sound like your brand without sounding like an ad? And how...

Influencer Marketing

Why did the FTC warn 12 influencers in one day, and why are creators walking away from...

Influencer Marketing

If you're still using the same brief template for a creator with 8 million followers and...

Influencer Marketing

How much freedom should influencers really have—and where should brands draw the line...

Creator Economy • Social Media

YouTube is rolling out a significant update to its content monetization review system...

Influencer Marketing

In the crowded arena of fitness gear and wearables, Represent 247 has managed to carve...

Influencer Marketing

Philips Hue did more than just light up rooms—they lit up social media with their...

Influencer Marketing

This wasn’t just another influencer collab – it was a masterclass in how a carefully...

Social Media

The WeRateDogs Twitter (X) account, launched in 2015, became a viral sensation thanks to...

Social Media

In September 2020, Burberry made waves in the luxury fashion world by doing something few...

Social Media

Social media is where trends are born, opinions are debated, and—if you’re doing it...

Social Media

When marketing baby and kids' products, authenticity and trust are everything. Parents...

Influencer Marketing

In the fast-paced world of consumer electronics, where every new release has the...