Top 10 Paid Search Agencies for Successful Campaigns

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Strategic Analysis of Agency Capabilities: We start by examining each Digital Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Digital Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Digital Marketing campaigns.
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Experts underscore the criticality of Paid Search services as a cornerstone for businesses seeking to dominate in a crowded digital marketplace. With the landscape evolving towards intricate algorithms and user-centric advertising, companies need sophisticated strategies to ensure visibility.

Top-tier brands are leveraging these services to not only target with precision but also to resonate deeply with their audience, crafting campaigns that transcend mere clicks to foster lasting engagement. This guide distills expert insights, spotlighting the premier 10 Paid Search Agencies that excel in transforming advertising investments into compelling brand narratives and measurable success.


Top Paid Search Agency Picks

Top
paid search agencies
2024

1. Disruptive Advertising

Disruptive Advertising

Pricing: $5,000+

Team size: 50+

Best for: Business of all Sizes

Founded: 2011

Disruptive Advertising lives up to its name by offering Paid Search Agency services that challenge the status quo. They understand that the digital landscape is ever-changing and that your PPC campaigns need to be agile and innovative. Their services are centered around creating ads that not only reach but also speak to the audience, ensuring a high conversion rate. With a focus on data and user behavior, Disruptive Advertising crafts campaigns that are both creative and analytical, leading to measurable growth and a significant return on your ad spend.

Disruptive Advertising Logo

Disruptive Advertising

New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.

Company
Channels
Services
Company
team size

50+

region

Utah

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
eCommerce
B2B
SEM (Search Engine Marketing)
Google Ads Management
Microsoft Ads Management
Paid Search
Website optimization
Minimum Campaign Size: $5.000+
Disruptive Advertising Logo

Disruptive Advertising

New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.

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2. Viral Nation

Viral Nation

Pricing: $50,000+

Team size: 50+

Best for: Enterprise and Large Brands

Founded: 2014

Your search for a Paid Search Agency that integrates influencer marketing with performance-driven PPC ends with Viral Nation. Their expertise lies in creating compelling ad campaigns that leverage social influence, ensuring your brand’s message resonates with a targeted audience. With a robust data-driven methodology, they excel at delivering measurable results, driving engagement, and enhancing conversions. Their case studies boast of significant brand uplifts, showcasing their ability to navigate the complexities of paid search advertising.

Viral Nation

Viral Nation

Viral Nation unlocks the full power of social-first marketing to scale brands into the future.

Company
Channels
Services
Company
team size

50+

region

USA, Canada, Caribbean

Best for:

Enterprises and Large brands

Minimum Campaign Size: $50.000+
Channels
Blog
Discord
Facebook
Google
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
YouTube Advertising
Services
Social-First Transformation
Influencer Marketing
Social Experiential Marketing
Social Content Studio
Community Management
Performance Marketing
Social Media Marketing
Digital Marketing
Content Marketing
Growth Marketing
Strategic Paid Media
Data-driven Optimization
Talent Representation
Measurement and Data Analytics
AI Powered Brand Safety Analysis
Minimum Campaign Size: $50.000+
Viral Nation

Viral Nation

Viral Nation unlocks the full power of social-first marketing to scale brands into the future.

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Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.


3. Moburst

Moburst

Pricing: $5,000+

Team size: 10 – 50

Best for: Businesses of all sizes

Founded: 2013

Moburst, a Paid Search Agency, specializes in optimizing your digital presence for the mobile era. Their strategic approach focuses on maximizing the impact of your ads across mobile networks and social media sites. With a keen understanding of mobile user behavior, Moburst crafts campaigns that are not only visible but also compelling enough to convert users on the move. Their expertise in mobile optimization ensures your brand captures attention in the fast-paced mobile environment.

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...

Company
Channels
Services
Company
team size

10 - 50

region

New York, Florida, London, San Francisco, Israel

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Blog
Facebook
Google Ads
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
YouTube
YouTube Advertising
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
Video Marketing
YouTube Strategy
YouTube Optimization
Youtube Marketing
Influencer Marketing
YouTube Advertising
Digital Marketing
Social Media Marketing
Social Ads
Paid Ads
Branding
Ad Creative
Facebook Ad Buying
Google Ad Buying
Tik Tok Ad Buying
Pinterest Ad Buying
User Acquisition
Mobile App Performance Marketing
Ad Creatives Production
Website optimization
eCommerce
B2B
LinkedIn Advertising
Social Media Strategy
B2B Influencer Campaigns
Social Media Content Creation
Paid Social Creative Production
Organic Social Media Marketing
Market Intelligence
Minimum Campaign Size: $5.000+

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...

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4. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency

Pricing: $1,000+

Team size: 50+

Best for: Enterprises, Large and Small brands

Founded: 2005

Thrive Internet Marketing Agency, as a Paid Search Agency, provides comprehensive PPC management services that cater to the diverse needs of businesses across the spectrum. They understand each click is a potential customer and focus on driving high-intent traffic to your site. Their services range from search ads to display ads and remarketing, ensuring your brand remains visible and top-of-mind. With Thrive, you can expect a partnership that values transparency and results, with a clear focus on increasing your ROI through expertly managed paid search campaigns.

Thrive-Logo

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.

Company
Channels
Services
Company
team size

50+

region

Arlington, Texas; Los Angeles, California

Best for:

Enterprises, Large and Small brands

Minimum Campaign Size: $1.000+
Channels
Amazon
Facebook
Google
Google Ads
Instagram
LinkedIn
Twitter (X)
YouTube
YouTube Advertising
Services
Web Design
Organic SEO
Social Media Management
PPC
Franchise Marketing
Link Building
Minimum Campaign Size: $1.000+
Thrive-Logo

Thrive Internet Marketing Agency

Thrive Internet Marketing Agency is a full service agency specializing in SEO, PPC, Social Media Management, Web Design, Link Building, and more.

Visit Website View Profile

5. Sociallyin

Sociallyin

Pricing: $5,000+

Team size: 50+

Best for: Businesses of all Sizes

Founded: 2011

As a Paid Search Agency, SociallyIn brings a creative flair to your PPC advertising strategies. They understand that social media is not just a platform for ads but a space for engaging storytelling. Their paid search services are designed to weave your brand’s narrative into the social fabric, ensuring each tells a part of your story and connects with the audience on a personal level. With SociallyIn, your paid campaigns become a dialogue with potential customers, fostering community and driving conversions through engagement.

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

Company
Channels
Services
Company
team size

50+

region

Atlanta

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
TikTok
Twitter (X)
YouTube
Services
Social Media Management
Influencer Marketing
Social Media Strategy
Community Management
Content Production
Paid Social Advertising
Social Selling
Minimum Campaign Size: $5.000+

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

Visit Website View Profile

6. Lyfe Marketing

Lyfe Marketing

Pricing: $1,000+

Team size: 10 – 50

Best for: Small to Midmarket Businesses

Founded: 2011

LYFE Marketing operates as a Paid Search Agency that understands the value of every advertising dollar. They offer scalable paid search services that cater to businesses of varying sizes and budgets. From meticulous keyword research to strategic bid management, LYFE Marketing ensures that your campaigns are optimized for the best possible outcomes. Their transparent pricing and commitment to customization mean that your paid search efforts are in sync with your financial and marketing goals, delivering a tailored approach to digital advertising.

Lyfe Marketing

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.

Company
Channels
Services
Company
team size

10 - 50

region

Atlanta

Best for:

Small and Midmarket Businesses

Minimum Campaign Size: $1.000+
Channels
Facebook
Instagram
LinkedIn
Twitter (X)
Services
PPC Management
SEO
Social Media Management
Minimum Campaign Size: $1.000+

Lyfe Marketing

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.

Visit Website View Profile

7. Upgrow

Upgrow

Pricing: $5,000+

Team size: 10 – 49

Best for: Small to Medium-Sized Companies

Founded: 2018

Upgrow sets itself apart as a Paid Search Agency with a holistic approach to digital advertising. They employ a full-funnel marketing strategy, utilizing platforms like Google Ads and LinkedIn Ads to engage potential customers throughout their decision-making journey. Their methodical approach is designed to maximize your investment return, positioning them as a strategic partner in your digital advertising endeavors.


8. Rise Interactive

Rise Interactive

Pricing: Available upon request

Team Size: 250 – 999

Best for: Midmarket Businesses and Enterprises

Founded: 2004

Rise Interactive is a Paid Search Agency that puts the audience first. They deliver digital marketing solutions that span the entire purchasing funnel, ensuring that your paid search campaigns are comprehensive and effective. Their suite of services includes media strategies and customer experience optimization, all aimed at propelling your business forward at an accelerated pace. With Rise Interactive, your paid search campaigns are crafted to reach and engage your audience, driving conversions and enhancing your digital presence.


9. Marcel Digital

Marcel Digital

Pricing: $5,000+

Team size: 10 – 49

Best for: Midmarket Agencies and Enterprises

Founded: 2003

Marcel Digital began its journey as a Paid Search Agency and has since become a Google Premier Partner, a testament to their expertise and success in the field. They offer personalized paid search campaigns that are innovative and effective, utilizing rigorous testing and optimization to drive conversions. Their commitment to in-house expertise ensures that your campaigns are managed by the best in the business, delivering results that speak volumes of their proficiency in paid search advertising.


10. Impression

Impression

Pricing: $25,000+

Team size: 50 – 249

Best for: Middle-sized Companies and Enterprises

Founded: 2012

Impression operates as a Paid Search Agency with a scientific approach to Pay-Per-Click. Their award-winning strategies are built on a foundation of data analysis and user testing, ensuring your investment translates into measurable growth. With a track record of increasing revenue and conversions for their clients, they are a powerhouse in the realm of paid search advertising. Their case studies demonstrate their ability to deliver significant results, making them a go-to agency for businesses looking to enhance their digital advertising ROI.


5 Benefits of Hiring Paid Search Agencies

When navigating the complex world of paid search advertising, the expertise and strategic insight of a paid search agency can be invaluable. Such agencies specialize in managing paid search campaigns across various platforms, ensuring that your advertising efforts are both efficient and effective. Below, we delve into the top five benefits of hiring paid search agencies, offering you a clear roadmap for understanding how they can elevate your digital marketing strategy.

Expertise and Experience

Paid search agencies bring a wealth of knowledge and experience to the table. They are constantly up-to-date with the latest trends, algorithm changes, and best practices within the industry. This means they can quickly adapt your campaigns to leverage new features and optimizations, ensuring your ads always perform at their peak. Their expertise extends to keyword research, ad copy optimization, bid management, and understanding the nuances of different search platforms, which can significantly improve the ROI of your campaigns.

Such expertise and experience are invaluable for business growth. As an example, consider the following case study from Disruptive Advertising. Disruptive was hired by DaVinci Virtual Office Solutions to solve their poor conversion rates. Disruptive determined their top closing keywords, restructured them, and optimized campaigns to target them. The result of this collaboration was impressive: total deals increased by 15%, ROAS by 3%, and TLV by over $50,000.

Time and Resource Efficiency

Managing paid search campaigns requires a considerable amount of time and resources, especially if you aim to do it effectively. By outsourcing to a paid search agency, you free up internal resources that can be better spent on other areas of your business. Agencies can manage all aspects of your campaigns, from initial setup to ongoing optimization, allowing you to focus on your core business activities without the added stress of managing complex advertising campaigns.

Access to Advanced Tools and Technologies

Paid search agencies leverage an arsenal of sophisticated tools and technologies, often inaccessible to individual businesses due to their prohibitive costs and complexity. Among these tools are Google Analytics for in-depth analysis of user interactions, SEMrush for comprehensive competitor analysis and keyword research, and Ahrefs for tracking backlinks and keywords. They utilize platforms like Adobe Advertising Cloud for cross-channel advertising management and Optimizely for A/B testing and conversion rate optimization, enabling data-driven decisions at every campaign level.

Additionally, tools like Marin Software offer AI-driven bid management, adjusting bids across platforms to maximize ROI in real time. By employing these specific technologies, agencies can provide unparalleled insights into campaign performance, competitor strategies, and market trends. This sophisticated tech stack not only automates routine tasks but also significantly enhances strategic decision-making, ensuring campaigns are both efficient and effective.

Strategic Perspective and Innovation

In the realm of paid search advertising, the strategic perspective and innovation brought by a seasoned agency can transform your campaigns into powerful conduits for growth and customer engagement. Agencies leverage their expertise to identify new opportunities, refine target audiences, and experiment with advertising approaches, ensuring that each campaign aligns with and advances your business objectives.

For instance, Marcel Digital, an agency with a history dating back to 2003 and a status as a Google Premier Partner, exemplifies this approach. They employ a comprehensive process that includes in-depth keyword research, landing page optimization, and continuous A/B testing. Through such rigorous methodologies, Marcel Digital illustrates how specialized agencies integrate strategic oversight and innovative tactics to enhance the effectiveness and efficiency of paid search campaigns.

Comprehensive Performance Analysis and Reporting

Finally, paid search agencies provide detailed performance analysis and reporting, giving you a clear view of how your campaigns are performing. They can help you understand key metrics, such as click-through rates, conversion rates, and cost per acquisition, and what they mean for your business. This data-driven approach allows for continual refinement of your campaigns, ensuring that you are always moving towards your strategic goals.

Agencies like Viral Nation employ a rigorous data-driven methodology to ensure successful paid search initiatives. Through the use of advanced analytics tools and platforms, Viral Nation offers a granular look into your campaigns' performance, enabling precise adjustments and optimizations. On the other hand, Impression makes data analysis the foundation of their paid search efforts. Their strategies are built on data and user testing, and they report back to clients with insightful, actionable reports that highlight not just what is happening but why it's happening and how it can be improved. Impression's commitment to transparency means clients are always informed about the effectiveness of their campaigns and the strategies employed to achieve success. Both Viral Nation and Impression demonstrate how agencies can turn complex data into straightforward, strategic insights that drive better decision-making and, ultimately, better results.

Hiring a paid search agency can offer significant advantages, from specialized expertise and time savings to strategic innovation and advanced analytics. By partnering with the right agency, you can enhance the effectiveness of your paid search campaigns, driving better results and achieving your marketing objectives with greater efficiency. As you consider the next steps for your digital advertising strategy, keep these benefits in mind to make an informed decision that supports your business's growth and success.


Understanding Paid Search Agency Pricing Levels

When it comes to selecting a Paid Search Agency, understanding the pricing landscape is as crucial as recognizing the expertise each agency brings to the table. Here's a breakdown of what you can expect across various pricing tiers:

High-End Agencies: $25,000+ per month

  • Agency Examples: Viral Nation and Impression
  • Best for: Medium to large companies with the budgets to match their ambitions.

Mid-Range Agencies: $5,000 - $25,000 per month

  • Agency Examples: Moburst, SociallyIn, Disruptive Advertising, Marcel Digital, and Upgrow
  • Best for: Small to large companies seeking a balance between cost and expertise.

Boutique Agencies: $1,000 - $5,000 per month

  • Agency Examples: Thrive Internet Marketing Agency and Lyfe Marketing
  • Best for: Small to medium companies looking for tailored services at a more accessible prie point.

Hourly Rates: $50 - $300 per hour

  • Agency Examples: Mobirst, SociallyIn, Disruptive Advertising, Thrive Internet Marketing Agency, Lyfe Marketing, Marcel Digital, and Upgrow.
  • Best for: Companies with specific needs or smaller projects.

Custom Pricing

  • Agency Examples: Rise Interactive
  • Best for: Large companies with unique requirements for bespoke solutions that span the entire purchasing funnel.

Assessing the Average PPC Metrics for Google Ads in 2024

Metric

Average Cost

Cost per Click (CPC)

$4.22/click

Cost per Mile (CPM)

$3.12/1000 impressions

Cost per Acquisition (CPA)

$48.96

Click Through Rate (CTR)

6.11%

Cost per View

$0.10-$0.30/1000 views

Remarketing

$0.66-$1.23/click

Conversion Rate

7.04%

Return on Advertising Spend (ROAS)

200%

PPC Management Services

$1,000-$200,000/project

PPC Ad Spend

$15,000-$20,000/month


Methodology

Our selection of top Paid Search Agencies is the product of a rigorous evaluation process, analyzing a multitude of metrics across over 14000 contenders. We've delved into campaign outcomes, client feedback, and each agency's innovative edge in PPC, informed by our team's six-plus years and 3000+ articles' worth of digital marketing expertise. User reviews and operational transparency were also key in ensuring our list represents the most trustworthy and high-performing agencies in the field. Our seasoned insight has crafted a list that serves as a definitive guide for businesses to find a Paid Search Agency capable of delivering not only immediate impact but also long-term success in the digital advertising landscape.


Conclusion

Launching on a Paid Search journey promises a spectrum of benefits, from laser-targeted audience reach to measurable ROI. However, the path is laden with potential pitfalls that only seasoned experts can skillfully navigate. By partnering with a premier Paid Search Agency, you're not just investing in immediate visibility; you're strategically positioning your brand in the ever-evolving digital marketplace. As trends shift towards more sophisticated ad technologies, your chosen agency will be the compass that guides you to sustained success and profitability.

Frequently Asked Questions

How does a Paid Search Agency measure and report success?

A paid search agency typically measures success using key performance indicators (KPIs) like click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). They report success through regular, detailed analytics and performance reports, showing how the campaign aligns with your business goals, like increased sales, leads, or website traffic.

How does a Paid Search Agency optimize campaigns?

A paid search agency optimizes your campaigns by conducting keyword research, refining targeting options, A/B testing ad copy and landing pages, and continuously adjusting bids and budgets based on performance data. They also analyze campaign data to identify trends and areas for improvement, ensuring the most effective use of the advertising budget.

Can I expect a return on investment (ROI) when working with these Paid Search Agencies?

Absolutely. The agencies listed are renowned for their strategic and analytical approaches to PPC, which are designed to maximize your ad spend. For example, Google Ads campaigns managed by these agencies often yield an average of $8 for every $1 spent.

What if my company is new to Paid Search and has a limited understanding of PPC strategies?

These agencies are equipped to guide companies at every level of PPC familiarity. They offer comprehensive onboarding processes, educational resources, and personalized strategy sessions to ensure you understand the nuances of your PPC campaigns.

About the Author and Expert Reviewer
Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.
Djanan Kasumovic
Expert Reviewer
Trusting our digital marketing content is easy; Djanan Kasumovic rigorously tests and analyzes various solutions to ensure we recommend only the best options. Whether we're reviewing hands-on or compiling insights for educational articles, our goal is to provide you with informed choices based on our extensive experience and testing.