LAst year, Chewy decided to give pet names their moment in the spotlight. Their "Pets with Unique Names" campaign tapped into the quirkiest and most memorable pet names, showcasing how these names were as full of personality as the pets themselves. The campaign wasn’t just about showcasing the usual "Fluffy" and "Rex"—it highlighted the creativity of pet owners everywhere. Backed by a survey of 1,000 pet parents, Chewy dove into the wide variety of pet personalities, positioning itself as the ultimate retailer for every pet’s one-of-a-kind needs. After all, if your pet has a name as unique as theirs, why settle for anything less than the best?
The strategy behind this campaign was simple yet effective: create relatable, fun content that resonated deeply with pet owners while subtly positioning Chewy as the go-to brand for personalized pet care. Running across OTT and social media platforms like YouTube, Meta, and TikTok, Chewy launched four 30-second spots, each showcasing a pet with a fun, personality-driven name—think "Sir Barkley" or "Princess Noodles." By embracing these playful and unique names, Chewy brought a level of entertainment to their marketing while keeping the focus on their wide range of products that cater to every pet’s distinct needs. The campaign blended humor, emotion, and solid social media strategy, resulting in one of the most engaging pet-focused campaigns of the year.
In the end, Chewy’s approach shows how powerful it is to connect with your audience on a personal level. By leaning into the unique quirks of pet names, they captured attention, sparked joy, and reinforced their brand as the pet retailer that truly understands your pet's individuality. Now, let's dive into more of the top pet products social media campaigns that are making waves in 2025!
- Paws-itively Purrfect Campaigns: How Pet Brands Are Winning Hearts on Social Media
- 1. "Paw-sitive Vibes Only: Pedigree’s ‘Love at First Sight’ Campaign Makes Hearts and Shelters Smile"
- 2. "Purina's 'Live Big' Campaign: Making Pets Feel Like Superstars"
- 3. "BarkBox Gets the ‘Bark’ Out of Social Media: A Campaign that’s All Treats, No Tricks"
- 4. "Royal Canin's Social Media Campaign: A Tail-Wagging Triumph in Engagement and Sales"
- 5. "Eukanuba’s Campaign: The K9 of Social Media Marketing"
- 6. "Chewy’s 'Unique Pets' Campaign: Pet Personalities Take the Spotlight"
- 7. "Petco and Snoop Dogg: Droppin' Knowledge (and Paws) on Pet Care"
- Social Media Campaigns That Made Tails Wag
- Frequently Asked Questions
Paws-itively Purrfect Campaigns: How Pet Brands Are Winning Hearts on Social Media
Pet products have found their sweet spot on social media, with campaigns that not only capture attention but also tug at heartstrings. Here are eight creative pet product social media campaigns that turned tails and trends in the right direction!
1. "Paw-sitive Vibes Only: Pedigree’s ‘Love at First Sight’ Campaign Makes Hearts and Shelters Smile"
Pedigree’s “Love at First Sight” campaign is a masterclass in blending emotion with strategy, proving that when you hit the right notes, social media can become a platform for real change. By combining heartwarming content with a savvy influencer mix, they achieved not only viral success but also promoted shelter adoption with a powerful message.
The emotional core of the campaign drew viewers in, but what truly set it apart was its masterful storytelling. Rather than simply showcasing adorable dogs, Pedigree crafted a narrative that made viewers feel the bond between humans and their pets. In just 15 seconds, the campaign managed to build tension, deliver a heartwarming twist, and champion dog adoption—all while keeping the brand seamlessly integrated. It was proof that even in the fast-scrolling world of social media, a well-told story can break through the noise and leave a lasting impact.
As the campaign unfolded, it proved that you don’t need gimmicks—just a doggone good story. And with adoption as the campaign’s central theme, the emotional payoff felt like the perfect twist to an already captivating narrative. In a world dominated by algorithms, Pedigree proved that a heartfelt, unexpected message could make waves.
2. "Purina's 'Live Big' Campaign: Making Pets Feel Like Superstars"
Following Pedigree’s emotional appeal, Purina’s "Live Big" campaign shifted gears to showcase how pets, like humans, deserve to live life to the fullest. While Pedigree's emotional storytelling tugged at the heartstrings, Purina’s approach was about elevating the pet experience to a whole new level. By tapping into the influence of both mega and micro-influencers, Purina highlighted that pet care isn't just about feeding them—it’s about giving pets the ultimate, superstar lifestyle.
I'm lucky to have this man greet me when I'm home!💕
Tell @Purina how pets makes your life Better w/ #LetsLiveBig 😺🐶 pic.twitter.com/ZcEPkTw2dt— Hailey Bright (@HaileyBright) August 2, 2016
Where Pedigree made viewers fall in love with shelter dogs, Purina made them feel empowered to provide their pets with the best. The "Live Big" Anthem resonated deeply, and Purina’s influencer strategy—leveraging both massive pet stars and more niche voices—allowed them to connect with a wide spectrum of pet owners. From viral hashtags like #LetsLiveBig to user-generated content that showed off pets living their best lives, Purina transformed its message into a movement, much like a pet jumping for joy at a game of fetch.
By focusing on health and well-being, Purina’s content made pet food feel like an integral part of a happier, healthier pet lifestyle. This campaign didn’t just sell pet food; it painted a picture of what a pet’s life could look like when they’re treated like a superstar.
3. "BarkBox Gets the ‘Bark’ Out of Social Media: A Campaign that’s All Treats, No Tricks"
If Purina turned pets into superstars, BarkBox’s campaign turned the simple joy of unboxing into a viral sensation. While Purina was all about elevating the pet lifestyle, BarkBox capitalized on the emotional connection between pets and their owners, particularly focusing on the everyday moments that bring the most joy.
The campaign’s success wasn’t just about adorable unboxing moments—it was about smart execution. BarkBox leveraged Reels-style partnership ads on Facebook and Instagram, blending influencer content with paid media to expand reach. Instead of relying solely on their own handle, BarkBox ran these ads directly from influencer accounts as well, making the content feel more organic while tapping into new audiences. The results? A 13% boost in subscriptions and a 13% lower cost per action, proving that when you seamlessly integrate influencer content into social feeds, engagement turns into conversions.
And just like that, BarkBox wasn’t just selling a subscription box—it became a moment of joy that followers wanted to share. The viral success of this campaign proved that, while heartwarming narratives work, sometimes simplicity and authenticity are all you need to drive engagement.
4. "Royal Canin's Social Media Campaign: A Tail-Wagging Triumph in Engagement and Sales"
After the success of BarkBox’s playful approach, Royal Canin took a more polished, community-driven path, turning engagement into both conversation and conversion. While BarkBox focused on emotional unboxing moments, Royal Canin leaned into credibility, quality, and trust—values that are particularly important when marketing pet food.
Their strategy was simple but effective: working with both macro influencers and trusted figures in the pet community, like veterinarians and pet bloggers, Royal Canin created content that spoke to a more thoughtful audience. The pet care message was clear—Royal Canin wasn’t just about feeding pets; it was about giving them the best possible care through expertly formulated food.
While some brands focus solely on reaching a wide audience, Royal Canin created a space where pet owners felt comfortable sharing their personal experiences. This, combined with a thoughtful content approach, made the campaign not only successful but also built a lasting bond between the brand and its audience.
5. "Eukanuba’s Campaign: The K9 of Social Media Marketing"
Building on Royal Canin’s commitment to quality, Eukanuba took things to the next level by aligning performance with care, targeting active dog owners and professionals. Where Royal Canin leaned into trust and community, Eukanuba dialed up the energy, showing that their products weren’t just about feeding your pet—they were about fueling a high-performance lifestyle.
By tapping into the world of dog sports and high-performance activities, Eukanuba proved that they understood their audience’s needs. Influencers from the world of dog training and sports showcased the results of Eukanuba’s scientifically formulated food, turning the campaign into a social media powerhouse. The engagement it sparked was impressive, with users commenting, sharing, and asking questions, further fueling organic reach.
Eukanuba's campaign didn’t just promote a product—it sparked a dialogue about performance and health in the pet care industry, driving a 750% increase in organic traffic.
6. "Chewy’s 'Unique Pets' Campaign: Pet Personalities Take the Spotlight"
While Eukanuba focused on performance, Chewy shifted the conversation back to the emotional core of the pet-owner relationship. This time, they spotlighted something even more personal: the quirks of individual pets. The “Unique Pets” campaign hit a sweet spot by celebrating the distinct personalities of pets.
By inviting pet parents to share the eccentricities of their pets, Chewy sparked a social media challenge that exploded across TikTok and Instagram. The #UniquePetsChallenge wasn’t just catchy—it was relatable, as pet owners everywhere recognized their pets’ weird behaviors in the videos posted by influencers. Chewy’s use of both macro influencers and micro-influencers created a content mix that resonated with both large audiences and tight-knit pet communities.
The success of this campaign lay in its ability to combine humor and heart, showing that pets aren’t just adorable—they’re unique, individual beings that deserve to be celebrated. The campaign became a viral movement, further solidifying Chewy’s place in the pet product marketing landscape.
7. "Petco and Snoop Dogg: Droppin' Knowledge (and Paws) on Pet Care"
Wrapping up the list, Petco's partnership with Snoop Dogg took a completely different route, blending humor, celebrity, and education into one unforgettable campaign. If Chewy used humor to humanize the pet-owner relationship, Petco used it to make pet care fun and accessible.
Snoop Dogg’s involvement brought instant street credibility, while the humor-filled ads featuring him as a talking dog delivered both laughs and valuable pet care tips. This clever mix of entertainment and information struck a chord with audiences who were looking for both quality pet care and a good laugh.
Petco’s use of celebrity influence combined with a relatable, humor-driven approach made pet care feel approachable, helping to break down the barriers of what could otherwise be a boring or overly serious topic. It’s a campaign that not only sold products but also made pet wellness feel like an everyday, fun conversation—a perfect way to end our look at the top pet product campaigns.
Social Media Campaigns That Made Tails Wag
These seven pet product social media campaigns show just how powerful a clever mix of emotion, authenticity, and influencer marketing can be. From Pedigree's heartwarming shelter adoption message to Snoop Dogg's humorous twist on pet care, each campaign tapped into the deep bond between pets and their owners. They combined viral content, relatable storytelling, and strategic influencer partnerships to create memorable moments that resonated with audiences. The result? Engagement, increased sales, and a lot of happy pet owners. One thing’s clear—when it comes to pet products, the right campaign can make both pets and their owners feel truly seen.
Frequently Asked Questions
What are the best social media platforms for pet product influencer marketing?
When choosing the right platform for your pet product marketing campaign, you should consider your target audience. Here's a breakdown of the best platforms for pet brands:
| Platform | Best For | Audience |
|---|---|---|
| TikTok | Short-form videos, viral content, trends | Gen Z, younger pet owners |
| YouTube | Long-form video content, educational campaigns | Pet enthusiasts, families |
| Community-building, product promotions | Older demographics |
Each platform offers unique strengths, and selecting the right one will help you engage effectively with your target market.
How can I make my pet product campaigns stand out on social media?
A strong pet product campaign requires creativity and engagement. Here are some strategies:
- Use user-generated content to create authenticity and build community.
- Run contests or giveaways to encourage participation.
- Partner with influencers to boost credibility and reach a wider audience.
- Share high-quality visuals, such as adorable pet photos or videos, to capture attention.
By incorporating these strategies, you can boost engagement and stand out in a crowded digital space.
How does Pet Circle's 'WOW Moments' campaign engage customers?
Pet Circle’s ‘WOW Moments’ campaign focuses on creating surprise and delight for customers, offering a variety of interactive and rewarding experiences. The campaign uses experiential marketing, street activations, and social media to reach its audience. Free personalized pet portraits and a mystery box giveaway are central to this campaign, offering over $50k in prizes to boost customer engagement.
What makes the 'WOW Moments' campaign so successful?
Pet Circle's success comes from its ability to provide real value to customers through unique experiences. The campaign offers:
- Personalization, such as free pet portraits.
- Engaging activations like street posters featuring petfluencers.
- A large-scale giveaway, including a ‘Christmas in July’ mystery box with pet products and vouchers.
By tapping into emotional connections with pet owners, the campaign fosters customer loyalty and enhances brand visibility.
How do I choose the right influencer for my pet product campaign?
Choosing the right influencer involves understanding their audience and values. You should look for influencers who share the same brand values, engage with your target demographic, and have high engagement rates. A well-aligned influencer can authentically promote your pet product, making it more relatable and trustworthy.
What are some trends in pet product social media marketing for 2025?
Social media trends for pet products in 2025 include:
- Sustainability: Brands focusing on eco-friendly pet products will attract environmentally-conscious pet owners.
- Interactive content: Polls, quizzes, and live streams offer more engaging ways to involve pet owners.
- Petfluencers: The rise of influencer marketing with petfluencers continues to grow, as pet owners follow animal accounts for product recommendations.
By staying on top of these trends, you can keep your campaigns fresh and relevant to your audience.
