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Maybelline Taps Miley Cyrus for a New Era of Beauty Campaigns
Cyrus reimagines the brand’s iconic jingle while fronting flagship product...
TikTok Smart+ Orchestration: Unite Organic Posts with Paid
Advertisers today face a dilemma: How do you turn the TikToks that resonate organically...
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Can creators really earn meaningful income from X’s ad revenue sharing, or is it more...
TikTok Turns Trip Planning Into Bookings With New Travel Ads
Highlights how TikTok is pushing from discovery into measurable conversions for the...
Pinterest Publishes Four-Step Framework to Optimize Pin Listings
A structured process designed to help advertisers align campaigns with user...
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According to the IAB’s July 2025 Digital Video Ad Spend & Strategy report, 58% of...
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According to the Interactive Advertising Bureau’s (IAB) July 2025 Digital Video Ad...
Digital Video Overtakes Linear TV, Captures 58% of U.S. TV/Video...
Digital video’s rise to prominence in U.S. ad budgets represents a tectonic shift in...
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A new AI‑powered solution links connected‑TV viewing with mobile game downloads for...
Fraud Prevention in Affiliate Programs: Bot Filters & Audits
Influencer and affiliate campaigns are under siege from increasingly sophisticated fraud...
How Sprite Used Pop Culture and Physical Experiences to Reinvent...
The lemon‑lime soda teams with McDonald’s, Takis, Buldak and more to amplify—not...
The Future of Financial Marketing: U.S. Bank’s Cross-Platform...
From on‑screen logos to a bespoke TV spot, the bank rewrites finance marketing with a...
ADCE Awards 2025: 5 Fresh Categories Fuel Europe’s Creative...
With additions like AI and influencer marketing, ADCE keeps pace with emerging industry...
Revenue-Share vs Flat Fee Licensing Models
Influencer marketers face two fundamental choices when structuring influencer deals:...