Advertising Archives

Digital Marketing • Social Media

DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...

With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...

Digital Marketing

With Mars and Coca-Cola lost to Publicis, WPP is hitting back, accusing its rival of...

Influencer Marketing • Social Media

Metricool data shows TikTok’s 74.8% conversion share dwarfs Meta’s 19.7%...

Social Media

Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...

Digital Marketing • Social Media

A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...

Social Media

Now, anyone can create custom AR experiences on the go with AI-powered prompts and...

Influencer Marketing

The fitness and nutrition industry is flexing some serious muscle in the world of...

Social Media

In food and beverage marketing, influencer collaborations have gone from a fun experiment...

Influencer Marketing

Healthy snacks and drinks are having their moment—and it’s not just because they make...

Influencer Marketing

Influencer marketing has moved from "let's get a celebrity" to "let’s get a trusted...

Influencer Marketing

The influencer marketing world is booming, and the Organic & Eco-Friendly sector is...

Influencer Marketing • Social Media

Consumer research has always been at the core of every successful company. We vividly...

Influencer Marketing • Social Media

Getting noticed on social media is a challenge many brands face. But for Houston Public...

Influencer Marketing • Social Media

The San Francisco Travel Association has leveraged the dynamic power of Facebook to...