Branding (core brand + visual identity) Archives

Digital Marketing

How Payless Rebranded as a Luxury Brand to Prove the Impact of...

In 2018, Payless ShoeSource pulled off one of the most talked-about marketing stunts in...

eCommerce • Social Media

TikTok has rapidly evolved from a platform of viral dances and lip-syncing videos to one...

Digital Marketing

In a move that could reshape the smart glasses landscape, Google has partnered with Warby...

Influencer Marketing

Rhode, the minimalist skincare brand created by Hailey Bieber, is making a significant...

Influencer Marketing • Social Media

TikTok has long been known for its ability to make songs go viral, but the platform is...

Influencer Marketing • Social Media

If you haven’t noticed yet, TikTok is the place for music discovery in 2025. With over...

Influencer Marketing

In the fast-paced world of food and drinks, standing out isn’t just about having the...

Influencer Marketing

In a world where consumers are more health-conscious than ever, influencer marketing has...

Influencer Marketing

In the world of supplements and vitamins, influencer marketing isn’t just a...

Influencer Marketing

Influencer marketing in the Fitness & Nutrition world isn’t just riding the...

Influencer Marketing

Influencer marketing has quickly become the powerhouse behind organic and eco-friendly...

Social Media

From closet hauls to makeup hoarding, it’s safe to say that we’ve been witnessing a...

Social Media

The medical device market is on a rocket ride to the future — in 2023, it was worth...

Social Media

The global weight loss industry is booming, with projections showing it could hit a...