Branding (core brand + visual identity) Archives

Influencer Marketing

Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in...

How much freedom should influencers really have—and where should brands draw the line...

Digital Marketing

In 2018, Payless ShoeSource pulled off one of the most talked-about marketing stunts in...

eCommerce • Social Media

TikTok has rapidly evolved from a platform of viral dances and lip-syncing videos to one...

Digital Marketing

In a move that could reshape the smart glasses landscape, Google has partnered with Warby...

Influencer Marketing

Rhode, the minimalist skincare brand created by Hailey Bieber, is making a significant...

Influencer Marketing • Social Media

TikTok has long been known for its ability to make songs go viral, but the platform is...

Social Media

From closet hauls to makeup hoarding, it’s safe to say that we’ve been witnessing a...

Social Media

The medical device market is on a rocket ride to the future — in 2023, it was worth...

Social Media

The global weight loss industry is booming, with projections showing it could hit a...

Social Media

Eco-friendly products are no longer just a trend—they’re a full-blown movement, with...

Influencer Marketing

The wellness industry is booming—and no, it’s not just the avocado toast crowd...

Social Media

The Supplements & Vitamins market is booming, and it’s no surprise. With a global...

Social Media

The mental wellness market is booming — and no, it’s not just the rise of self-care...

Social Media

The fitness and nutrition industry is like a treadmill on fast forward—growing at...