Branding (core brand + visual identity) Archives

Influencer Marketing

Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in...

How much freedom should influencers really have—and where should brands draw the line...

Digital Marketing

In 2018, Payless ShoeSource pulled off one of the most talked-about marketing stunts in...

eCommerce • Social Media

TikTok has rapidly evolved from a platform of viral dances and lip-syncing videos to one...

Digital Marketing

In a move that could reshape the smart glasses landscape, Google has partnered with Warby...

Influencer Marketing

Rhode, the minimalist skincare brand created by Hailey Bieber, is making a significant...

Influencer Marketing • Social Media

TikTok has long been known for its ability to make songs go viral, but the platform is...

Social Media

Move over sugary sodas—there’s a new, health-conscious drink in town, and it’s...

Influencer Marketing

Influencer marketing is officially the cherry on top of the packaged foods industry. With...

Influencer Marketing

In the world of weight loss, there’s a new game in town, and it’s not just about...

Influencer Marketing

The fitness and nutrition industry is flexing some serious muscle in the world of...

Social Media

In food and beverage marketing, influencer collaborations have gone from a fun experiment...

Influencer Marketing

Healthy snacks and drinks are having their moment—and it’s not just because they make...

Influencer Marketing

Influencer marketing has moved from "let's get a celebrity" to "let’s get a trusted...

Influencer Marketing

The influencer marketing world is booming, and the Organic & Eco-Friendly sector is...