Branding (core brand + visual identity) Archives

Social Media

The Social Media Strategy Behind Dubai Chocolate [From Craving...

The meteoric rise of Dubai chocolate isn’t just a sweet story—it’s a strategic...

Influencer Marketing

How do you keep a cost-per-view target intact when one brief must speak to Gen Z in...

Influencer Marketing

What does it mean to be an influencer in 2025? Increasingly, it might not mean being...

Influencer Marketing

How do you brief a creator to sound like your brand without sounding like an ad? And how...

Influencer Marketing

Influencer campaigns rarely fail because marketers choose the wrong creator tier. More...

Influencer Marketing

How much freedom should influencers really have—and where should brands draw the line...

Social Media

Move over sugary sodas—there’s a new, health-conscious drink in town, and it’s...

Influencer Marketing

Influencer marketing is officially the cherry on top of the packaged foods industry. With...

Influencer Marketing

In the world of weight loss, there’s a new game in town, and it’s not just about...

Influencer Marketing

The fitness and nutrition industry is flexing some serious muscle in the world of...

Social Media

In food and beverage marketing, influencer collaborations have gone from a fun experiment...

Influencer Marketing

Healthy snacks and drinks are having their moment—and it’s not just because they make...

Influencer Marketing

Influencer marketing has moved from "let's get a celebrity" to "let’s get a trusted...