How should brands adapt when 92% of consumers trust personal recommendations from micro...
Data
LATEST
Twirl
Twirl has the kind of origin story that only makes sense in 2022-and-beyond marketing: a...
3 Things Amazon Sellers Never Knew About AI Advertising (Until...
Amazon's 2025 AI tools give small sellers enterprise-level capabilities. Here's what...
YouTube’s New Standards for Inauthentic Content and Creator...
What happens when YouTube can now tell whether a creator’s face, voice, or performance...
Amazon PPC Campaign Structure for 2026: Personas Over Keywords
Amazon's algorithm shifted from matching keywords to matching customers. The campaign...
How to Advertise Responsibly to Kids and Teens
How do you promote products to digital-native teens without breaking the law or their...
More Articles
LinkedIn Expands AI Hiring Assistant to Global Market
The recruiting tool, powered by LinkedIn’s Economic Graph and proprietary LLM, will be...
AI Overviews Embedded in Knowledge Panels Raise SEO Questions
Integration could streamline user experience but reduce clicks to external...
How to Track Influencer Marketing Campaigns
How well do marketers really understand the pulse of their influencer campaigns? Are...
Perplexity AI’s $34.5B Bid for Chrome Raises Antitrust Stakes
An audacious offer ties into mounting regulatory pressure on Google to divest...
Customers Trust Each Other Over Influencers, New Akeneo B2C...
A new Akeneo survey reveals that peer reviews, not influencers, are shaping trust and...
ByteDance Valuation Climbs to $330B Amid TikTok U.S. Uncertainty
Revenue momentum underscores resilience, but looming divestiture deadlines threaten the...
EU Becomes TikTok’s Growth Engine, Despite U.S. Uncertainty
Europe and Latin America doubled TikTok’s revenue since 2022, underscoring its...
Best Reddit Analytics Tools for Marketers
Reddit has become the internet’s unfiltered focus group—where product love...
How Social Media Attribution Modeling Powers Influencer Campaigns
What if your highest-performing influencer never gets credit in the report? What if the...