Influencer Marketing

LATEST

Affiliate Marketing

Creator-Led Storefronts & “Affiliate-Plus” Models

What happens when affiliate links stop being just clickable breadcrumbs and start...

Influencer Marketing • Social Media

Maybelline Taps Miley Cyrus for a New Era of Beauty Campaigns

Cyrus reimagines the brand’s iconic jingle while fronting flagship product...

Social Media

Sephora’s Biggest Launch Yet: Rhode Hits $15M in a Day

Hailey Bieber’s minimalist skincare brand dominates Sephora’s retail landscape with...

Influencer Marketing

X (Twitter) Ads Revenue Sharing: Eligibility & Payout Math

Can creators really earn meaningful income from X’s ad revenue sharing, or is it more...

Affiliate Marketing • Influencer Marketing

Airbnb Expands Into Influencer Affiliates With French Pilot...

A new Growth & Influencer Marketing Operations Manager role will oversee partnerships...

Full Funnel Creator Strategy: Turning Viewers into Subscription Buyers

Influencer Marketing

Full Funnel Creator Strategy: Turning Viewers into Buyers

Every creator eventually faces the same questions: How do I turn casual viewers into...

Influencer Marketing

Gen Z Influencer Marketing

Gen Z didn’t inherit trust in institutions—they built their own, creator by creator...

Creator Economy • Influencer Marketing

Creators Can Now Earn from TikTok Travel Videos with Booking.com

TikTok Go rewards eligible influencers for promoting bookable hotels and...

Affiliate Marketing • Influencer Marketing

Affiliate Marketing vs Influencer Marketing

The ground is shifting under “creator commerce.” Marketplaces now push on-site...

Influencer Marketing

Spark Ads Collaborations: Rights, Revenue Models & Growth...

Spark Ads have become the fastest-growing TikTok ad format, with brands increasingly...

Influencer Marketing

What Is Influencer Mapping and Why Does it Matter

Influencer marketing is evolving from one-off shout-outs to data-driven network...

Influencer Marketing