Paid media Archives

Influencer Marketing

Shopify’s RenAIssance: The Winter ’26 Edition Brings AI to...

Shopify rolls out 150+ updates that move AI from experimental features to foundational...

Influencer Marketing • Social Media

Instagram remains one of the most influential advertising channels heading into 2026...

Influencer Marketing Platforms

Twirl has the kind of origin story that only makes sense in 2022-and-beyond marketing: a...

Influencer Marketing

When brands complain about influencer platforms, they rarely say, “I need more...

Influencer Marketing

Hiring a “brand awareness” influencer agency isn’t about running a few creator...

Digital Marketing

According to the IAB’s July 2025 Digital Video Ad Spend & Strategy report, 58% of...

Digital Marketing

A new AI‑powered solution links connected‑TV viewing with mobile game downloads for...

Influencer Marketing • Social Media

Effective paid amplification strategies bridge the gap between creator creativity and...

Social Media

Brands maintaining uninterrupted summer campaigns enjoy nearly 50% higher return on ad...

Social Media

Meta forces a one-flow makeover, merging Feed video and Reel uploads into an...

Influencer Marketing

In an era when influencer campaigns can deliver millions of impressions overnight, two...

Influencer Marketing

Influencer boosting has become a staple tactic for brands seeking rapid reach and...

Digital Marketing

Partnering with a digital marketing agency in Chicago is key for businesses aiming to...

Influencer Marketing • Social Media

What drives more value for brands: paid amplification that targets measurable...