Paid media Archives

Influencer Marketing

How to Choose the Right Ad Account Structure: Business, Agency...

Social Media’s media engine keeps getting faster, but the on-ramp you choose will...

Influencer Marketing

Why are creators quoting a 20-25% surcharge every time a brand asks to boost their Reel...

Social Media

What happens when a TikTok that spikes on Friday must run as a six-second pre-roll on...

Digital Marketing

With Mars and Coca-Cola lost to Publicis, WPP is hitting back, accusing its rival of...

Social Media

Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...

Digital Marketing • Social Media

A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...

Social Media

TikTok has rapidly established itself as a dominant force in the social media landscape...

Digital Marketing

From search engine optimization to social media management – there’s a lot that...

Social Media

With 4.95 billion active users, social media's impact is irrefutable. Businesses need to...

Influencer Marketing

When you’re trying to stand out in the digital space, having a solid marketing strategy...

Digital Marketing

In the early days of digital marketing, gauging success relied on responses; today, the...

Digital Marketing

In the throes of 2024's digital marketing agency arena, the tremors from OpenAI's latest...

Digital Marketing

While they might seem a bit daunting, statistics are key to understanding the ins and...

Social Media

We at Influencer Marketing Hub are on a mission to help companies navigate the complex...