Every December, TikTok feeds start filling with screenshots and reaction videos showing...
Social Media Marketing
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Johnnie Walker Reimagines Scotch Marketing Through Music
A strategic tie-up aligns her album launch with the brand’s push to stay culturally...
How to Get into the Tiktok Shop Affiliate Creator Pilot Program
Why do some creators slide into the TikTok Shop Affiliate Pilot within days, while others...
Top Reddit Agencies for Crypto, Fintech, and Web3 Brands
How do you break into a platform where skepticism toward marketing is the default...
New Platform Targets UGC Demand in Social Media Marketing
Content Depot is designed to help brands cut costs and production delays while staying...
How to Use Reddit Pixel and Google Analytics to Track Campaign...
Reddit has quietly become a serious contender in the paid social mix, but here’s the...
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How CPG Brands Are Merging Cultural Relevance with Performance...
Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
Brand Safety & Comment Moderation for Paid Influencer Ads
In paid influencer advertising, 2 pressing questions surface: How can brands...
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
How Jack in the Box Turns Twitch Streams into Real-Time Snack...
Streaming live gameplay on Twitch will tap into Jack in the Box’s late-night audience...
How Lidl Went Viral with 1.7 Million AI-Generated Products
The grocery chain handed over the brand to the people, and the internet turned shopping...
Why Brands Are Spending 85% More on TikTok to Be Seen
Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...
Inside Dove’s Creator-First System: What Every Brand Can Steal...
Today’s influencer marketers aren’t just selecting creators—they’re building...
TikTok Engineered a Full-Scale Rollout for Miley Cyrus’...
From surprise live sets to fashion-fueled in-app quests, TikTok turned Miley’s album...
Kinder Enters U.S. with Kid-Led Campaign
Turns out, the best storytellers for Kinder’s U.S. debut aren’t ad execs; they’re...