Social Media Marketing Archives

Influencer Marketing

Brand Safety & Comment Moderation for Paid Influencer Ads

In paid influencer advertising, 2 pressing questions surface: How can brands...

Digital Marketing • Influencer Marketing

By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...

Creator Economy • Influencer Marketing

Streaming live gameplay on Twitch will tap into Jack in the Box’s late-night audience...

Social Media

The grocery chain handed over the brand to the people, and the internet turned shopping...

Social Media

Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...

Influencer Marketing

Today’s influencer marketers aren’t just selecting creators—they’re building...

Social Media

From influencer-driven launches to trend-triggering content, restaurants and cafes are...

Influencer Marketing

Let’s be honest—social media doesn’t sleep, and neither does the retail and...

Influencer Marketing

The health and wellness industry is flexing its muscles—literally and...

Social Media

The specialty coffee and tea sector is brewing up something big. With the global...

Social Media

In the fast-paced world of packaged foods, staying relevant on social media isn’t just...

Social Media

Let’s be real—today’s consumers don’t just want clean beauty and green products...

Influencer Marketing

Influencer marketing has quickly become the powerhouse behind organic and eco-friendly...

Social Media

Influencer marketing has quickly evolved into a cornerstone of B2B marketing strategies...