Allowing users to watch while multitasking may strengthen time-on-platform...
Video Marketing
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TikTok’s “See Where Music Takes You” Campaign Doubles Down...
A global push underscores TikTok’s dominance as the launchpad for viral hits and...
Skylight Bets on Human Curation to Counter TikTok’s Algorithm
By letting users build their own feeds, Skylight challenges the dominance of automated...
Top Reddit Agencies for Crypto, Fintech, and Web3 Brands
How do you break into a platform where skepticism toward marketing is the default...
TikTok Debuts Exclusive Laufey LIVE Concert Experience
The platform combines livestreaming, fan hubs, and commerce to celebrate jazz’s modern...
Instagram Reels Linking Rolls Out Globally
The update helps brands and influencers guide viewers through tutorials, recipes, or...
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How Jack in the Box Turns Twitch Streams into Real-Time Snack...
Streaming live gameplay on Twitch will tap into Jack in the Box’s late-night audience...
Meta’s Restyle AI Tool Is Reshaping Short-Form Video Creation
As Meta rolls out its first generative video-edit features, creators get free access to a...
Multi-Channel Repurposing Rights (TV, OOH, CTV)
What happens when a TikTok that spikes on Friday must run as a six-second pre-roll on...
Earn Licensing Fees with YouTube Player for Education
Whether you produce micro-learning clips or full-length lectures, signing payment terms...
DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...
With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...
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LinkedIn’s New Ad Innovations [Mastering Video in a...
When 66% of marketers fear falling behind without video, these tools deliver control...
TikTok for Artists Rolls Out Globally to Supercharge Fan Data...
From pre-saves to post-performance, TikTok’s new artist hub is less about vibes—and...
TikTok Engineered a Full-Scale Rollout for Miley Cyrus’...
From surprise live sets to fashion-fueled in-app quests, TikTok turned Miley’s album...
Kinder Enters U.S. with Kid-Led Campaign
Turns out, the best storytellers for Kinder’s U.S. debut aren’t ad execs; they’re...