Managing a growing social media presence is no simple feat. You have to juggle content creation with research and constantly track and measure the effectiveness of your social media output.
This is where social media management tools come to the rescue. They are especially designed to help busy marketing teams quickly plan, create, publish and track their social media content.
When it comes to tools, there’s no shortage of options today. In this blog post, we’re going to focus on tools to schedule posts on Facebook. We’re unpacking 8 of the best tools we’ve come across to help you find one that will streamline your social media management.
Top Tools to Schedule Posts on Facebook:
Sendible is one of the older social media management tools on the market. In fact, when they started out in 2008, you could integrate and manage content for your blog, email marketing and SMS campaigns. When using Sendible, you’ll immediately be intrigued by their approach to managing content on Facebook. Unlike other social media management tools, Sendible offers services. Services act as channels for publishing and retrieving content from your social profiles, and you’ll need one channel to publish content and another to retrieve it. While it seems a little complex, the idea quickly grows on you. Like Loomly, Meet Edgar was created by someone on the front lines of social media management. Laura Roeder, CEO of MeetEdgar struggled to recycle her social posts. Her workaround was sitting them into one large Excel spreadsheet and manually uploading them into scheduling tools. Back in 2014, publishing of the green content was the thing. So, Rhoda created MeetEdgar. But MeetEdgar is much more than just a changeling tool. It does something that we haven’t seen done before in a social media management tool: auto-variations. Buffer ticks all the boxes when it comes to managing social media. As a tool to schedule posts on Facebook, Buffer not only gives you the opportunity to draft posts and collaborate with your team, you can also roll-in a quality checking process in the form of workflows. While Buffer makes for a very effective tool, some may find the way the product is structured to be a little confusing. You don’t get one product, you get three. These are: HootSuite is undeniably one of the most well-known social media management platforms. Over the years they elevated their solution, adding smart integrations to include other social media platforms (Instagram, YouTube, LinkedIn, Twitter and Interest). But they’ve also done a lot to help businesses embrace their product to the creation of courses and certifications covering subjects like their platform, social marketing, advertising and strategy. HootSuite is also very easy to use. In addition to publishing organic content, you can use paid ads and leverage their automated add solution to generate as much coverage as possible.1. Sendible
2. Meet Edgar
3. Buffer
4. Hootsuite
Conclusion
There are many social media management tools available today. If you’re in the market for a replacement or looking for your first, be sure to check out our complete reviews and test the platforms that seem most aligned with your social media management requirements.
