Not much in life comes for free, and when it does, there's often a catch. However, this isn't the case with the following free social media posting and scheduling tools.
While you might not access all features or connect multiple social platforms, these free plans are perfect if you’re just starting and managing your own social media presence. Given that the number of social media users is expected to increase to 5.85 billion by 2027 and globally over $296 billion is spent on social media advertising, leveraging these tools can provide a significant advantage.
We’ve noticed that the availability of completely free social media scheduling tools has decreased. Therefore, we’ve included platforms with time-limited free plans. While these may not be as ideal for small users wanting only basic features, they are excellent for those wanting to try different tools before committing to a preferred one.
We’ve scoured the internet, read reviews, and tested various tools to compile a list of the best free social media scheduler tools.
Please note that the case studies included in each review generally highlight successful paying customers, though many likely started with a free trial. The operators of these tools focus their case studies on paying users, but many find value in the free versions.
Social Media Scheduling Tools to Simplify Multi-Platform Management:
Supported Networks: Facebook, Instagram, Threads, LinkedIn, Pinterest, TikTok, Twitter (X), YouTube, Google My Business (Google Business Profile) Limitations of the free version: Planable’s free trial includes up to 50 posts, which can be sufficient for small teams or short-term campaigns, but may become restrictive for agencies or brands managing multiple accounts and high-volume publishing schedules. Pricing: Planable offers a free trial alongside paid tiers starting at $33 per workspace per month, with Pro and Enterprise plans available for teams requiring advanced collaboration, approvals, and analytics. Planable takes a different approach compared to traditional scheduling tools by focusing heavily on collaboration and approval workflows before content goes live. Supported Networks: Facebook, Instagram, LinkedIn, X, YouTube, TikTok, and Google Business Profile Limitations of the free version: Sendible doesn’t have a Forever Free plan, and is only free for a 14-day trial. During those 14 days, you have access to either the Creator or Traction plans. This gives free access to most (but not all) features while you try the product and decide whether to pay for a plan after that. Limitations of the free version: The biggest disadvantage of the free version is that there’s a time limit. It’s free to use only for the first month, after which you’ll need to start paying for access. Pricing: Hootsuite offers a 30-day free trial. Paid plans start at $99 per month for single-user access. Limitations of the free version: Like with all of the free plans, certain features are excluded. In Buffer’s case, arguably the biggest downside to its free plan is that it doesn’t include any analytics, insights, or reporting whatsoever. Moreover, the free version of Buffer only lets you connect up to three social media channels and schedule up to 10 posts per channel. You also don’t have the option to schedule the first comment or videos. Limitations of the free version: With the free plan, you can only add one social profile. Although you get unlimited scheduled posts, this capacity is still restricted with the ability to schedule a maximum of three posts every hour. So, it’s really only suitable for individual users who only need to schedule posts for a single social media account. Pricing: SocialOomph has a free plan with basic scheduling features. For more advanced posting features, you need to sign up for one of its premium plans which start at $15 per month. Limitations of the free version: With the free plan, you can only link up to three social media accounts and schedule a maximum of 10 posts per account. This version also misses some key features such as custom posting schedule, video scheduling, and bulk scheduling. Moreover, it doesn’t support scheduling for Pinterest. Pricing: Crowdfire offers a free plan with limited scheduling features. For the ability to link more accounts and access additional features like post analytics, you’ll need to sign up for one of its paid plans starting at $9.99 per month or $7.48 per month with an annual subscription. Limitations of the free version: The free version of Tailwind lets you connect only one account for each social media platform and schedule a maximum of 20 posts across all channels. Moreover, only one user can access the free tool. Pricing: Tailwind provides a free forever plan with limited scheduling capabilities. For more scheduled posts, you need to sign up for one of its paid plans which start at $19.99 per month or $12.99 per month with an annual subscription. Limitations of the free version: The free version of CoSchedule is limited to one user and two social profiles. You can schedule a maximum of 15 social messages with this plan, which isn’t much for brands that want to maintain a regular posting schedule on social media. Moreover, it doesn’t support free post-scheduling for X (Twitter). Pricing: Buffer offers a forever free plan with limited social scheduling capabilities. You can sign up for the Social Calendar plan starting at $19 per month for access to more advanced tools and capabilities.1. Planable
2. Sendible
3. Hootsuite
4. Buffer
5. Socialoomph
6. Crowdfire
7. Tailwind
8. CoSchedule
Features to Look for in Social Media Scheduling Tools
There's no shortage of social media scheduling tools on the market. It's easy to get distracted by the top-of-the-line tools with all the bells and whistles but your wallet will thank you for reeling it in and focusing on the three most important features you should look for when choosing scheduling tools for social media.
Easy Management From a Single Dashboard
The purpose of using a social media scheduling tool is to make your job easier. The tool you choose should make it easy to manage scheduling for all the most popular social media platforms from a single dashboard.
Automation
Another important thing to look for when choosing the right social media scheduling tool for your business is automation. Any tool worth its salt will give you what you need to schedule and automatically publish content.
Performance Tracking
Social media marketing isn't a "set it and forget it" thing. After you've started publishing, you need to know how your content is performing. Performance tracking is another feature that you need in your social media scheduling tool.
Comparing Top Free Social Media Scheduling Tools
For businesses, agencies, and individuals looking to streamline their social media management, the table below compares some of the best free social media scheduling tools available. The comparison includes details on supported channels, the number of users and profiles available with free accounts or trials, and scheduling capabilities to help you determine which tool best fits your needs.
Platform Best for Supported Channels No. of users (with free account/trial) No. of profiles (with free account/trial) Scheduling Loomly Agencies, freelancers, startups, nonprofit organizations, influencers, and individuals Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok 2 10 Unlimited Sendible Businesses of all sizes and agencies Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube, TikTok 1 2 Unlimited Planoly Businesses of all sizes Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, TikTok 1 1 30 HeyOrca Agencies and teams Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, TikTok 3 3 30 Agorapulse Mid-sized agencies, mid-sized businesses and some enterprise brands Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube, TikTok 1 3 10 Later Businesses of all sizes Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok 1 6 5 per month per platform Buffer Businesses of all sizes, agencies, influencers, and individuals Instagram, Pinterest, LinkedIn, Google My Business, YouTube, TikTok, Mastodon 1 3 10 per channel CoSchedule Professional marketers, marketing teams, and marketing agencies Facebook, LinkedIn, Pinterest, Instagram 1 2 15 Crowdfire Businesses of all sizes, agencies, influencers, and individuals Facebook, Twitter, LinkedIn, Pinterest, Instagram 1 3 10 per account SocialOomph Social media users Discord, Facebook, LinkedIn, Mastodon, Twitter 1 1 Unlimited Tailwind Businesses of all sizes, influencers, and individuals using only Facebook, Instagram, and Pinterest Facebook, Instagram, Pinterest 1 3 20 NapoleonCat Small businesses, e-commerce, agencies, marketers, digital influencers Facebook, Instagram, LinkedIn, Google, My Business, YouTube, Messenger, TikTok 1 3 Unlimited SocialPilot Digital marketing agencies and SMBs Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, TikTok 1 10 Unlimited Hootsuite Businesses of all sizes Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, TikTok 1 10 Unlimited
Optimize Your Social Media Strategy with the Best Free Scheduling Tools
Nowadays every business needs a strong online presence and without a social strategy, there’s no way to achieve that. However, creating social media content is a time-consuming process if you’re doing it manually. Luckily, there’s an answer and it doesn’t necessarily need to cost you anything.
With the help of one of these social media management platforms, you can plan, create, and schedule posts in advance. You can even use some of these social media scheduling tools free of cost for an unlimited period. This gives you ample time to consider whether you should upgrade to a paid version or switch to a different option.
With regards to which tool is the best, it depends on your social media strategy.
As we’ve seen, many of the “free” social media scheduling tools only are free for a limited trial period. They allow you to test platforms before deciding on which is best for you in the long term.
You have fewer options if you’re looking for a permanently free product, although we have found 10 tools that may be of use to those with limited social media needs.
Frequently Asked Questions
Is there a free social media scheduling tool?
We have found ten social media scheduling tools that have a free plan. If you are prepared to pay for a tool, we also look at six platforms that offer a free trial of up to 30 days.
Comparing Social Media Scheduling Tool
These agencies operate across diverse sectors, such as Business Services, Advertising & Marketing, eCommerce, Social Media, among others. Explore the sections below for an overview of Social Media Scheduling Tool categorized by:
- 13 Google My Business Scheduling Tools and Platforms
- Top 8 Tools to Schedule Posts on Facebook
- Top 11 YouTube Scheduling Tools
- Top 15 Twitter Scheduler Tools
- 15 of the Best TikTok Scheduling Tools
- Top 11 Instagram Scheduler Apps & Tools
- 20 Social Media Calendar Tools for 2025
- 16 Best LinkedIn Scheduling Tools
How can I optimize my social media scheduling strategy?
Optimizing your social media scheduling strategy involves several key steps:
- Analyze Audience Engagement: Use analytics to determine when your audience is most active on each platform. Schedule your posts during these peak times to maximize reach and engagement.
- Create a Content Calendar: Plan your posts in advance to ensure a consistent posting schedule. A content calendar helps you balance different types of content and stay organized.
- Use Automation Wisely: Automate routine tasks like posting and responses, but maintain a human touch in interactions to keep engagement authentic.
- Leverage Analytics: Continuously monitor the performance of your posts. Use insights from analytics to adjust your strategy and improve future content.
- Tailor Content for Each Platform: Customize your posts for each social media platform to align with its unique audience and features.
By following these steps, you can enhance your social media scheduling strategy, resulting in higher engagement and a more effective online presence.
What are the benefits of using social media scheduling tools?
Using social media scheduling tools offers numerous benefits:
- Time Management: These tools allow you to schedule posts in advance, saving you time and ensuring a consistent posting schedule.
- Improved Organization: With features like content calendars, you can plan your social media strategy more effectively, balancing different types of content and promotional activities.
- Enhanced Analytics: Many scheduling tools provide detailed analytics, helping you track the performance of your posts and refine your strategy based on data-driven insights.
- Increased Engagement: By scheduling posts during peak engagement times, you can reach a larger audience and foster better interaction with your content.
- Streamlined Workflow: Automation features reduce the manual workload, allowing you to focus on creating quality content and engaging with your audience.
Overall, social media scheduling tools help streamline your marketing efforts, improve efficiency, and boost your social media performance.
How do I choose the right social media scheduling tool for my business?
Choosing the right social media scheduling tool for your business depends on several factors:
- Features: Identify the features that are most important to your business, such as multi-platform scheduling, analytics, team collaboration, or customer support.
- Budget: Consider your budget and look for tools that offer the best value for money. Some tools provide free versions or affordable plans suitable for small businesses.
- Ease of Use: Choose a tool with an intuitive interface that your team can easily navigate and use efficiently.
- Scalability: Ensure the tool can grow with your business, accommodating increasing needs as your social media presence expands.
- Integration: Check if the tool integrates with other software you use, such as CRM systems or email marketing platforms, to streamline your workflow.















