Marketers know TikTok’s reach comes with risk. As campaigns scale, so do the chances of...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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Sabrina Carpenter and TikTok Orchestrate Album Launch Through...
A multi-layered campaign transforms music discovery into interactive fan...
TikTok DMs Get Voice Notes and Image Sharing Amid Messaging Push
The rollout signals TikTok’s ambition to become a more social, not just entertainment...
YouTube Expands Gift Goals to All U.S. Creators to Maintain Keep...
Gamified targets aim to boost livestream earnings, strengthen community participation...
New Instagram Picture-in-Picture Test Could Boost Reels Retention
Allowing users to watch while multitasking may strengthen time-on-platform...
ByteDance Valuation Climbs to $330B Amid TikTok U.S. Uncertainty
Revenue momentum underscores resilience, but looming divestiture deadlines threaten the...
More Articles
Why Brands Are Spending 85% More on TikTok to Be Seen
Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...
Why Gaming Ads Are Overconcentrated – Gaming’s Ad...
A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...
Snapchat Lenses: Introducing Lens Studio iOS & Web
Now, anyone can create custom AR experiences on the go with AI-powered prompts and...
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LinkedIn’s New Ad Innovations [Mastering Video in a...
When 66% of marketers fear falling behind without video, these tools deliver control...
Pinterest’s 2025 Midyear Playbook Is Out – Insights for...
Pinterest’s 2025 Midyear Trends Report isn’t just a peek at what’s...
Why Links Are Now Performing Better on Threads, According to...
From bio URLs to in-post ranking, Meta’s renewed focus on links could open a fresh...
TikTok World Summit: Data, AI, and Full-Funnel Strategy
From Market Scope insights to AI-driven ad formats, TikTok just rewrote the playbook for...
TikTok’s New Personalization Tools Are a Masterclass in...
From smarter filters to topic toggles, TikTok is dialing up personalization—without...
TikTok for Artists Rolls Out Globally to Supercharge Fan Data...
From pre-saves to post-performance, TikTok’s new artist hub is less about vibes—and...