With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
LATEST
How Lidl Went Viral with 1.7 Million AI-Generated Products
The grocery chain handed over the brand to the people, and the internet turned shopping...
TikTok Converts 75% of Traffic vs. Meta’s 20%
Metricool data shows TikTok’s 74.8% conversion share dwarfs Meta’s 19.7%...
Why Brands Are Spending 85% More on TikTok to Be Seen
Despite a $0.32 CPM on TikTok versus $0.33 on Meta, average TikTok campaigns demand...
Why Gaming Ads Are Overconcentrated – Gaming’s Ad...
A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...
Snapchat Lenses: Introducing Lens Studio iOS & Web
Now, anyone can create custom AR experiences on the go with AI-powered prompts and...
More Articles
New Twitch Ad Rules Impact Revenue for Banned Streamers: What...
Twitch has recently announced new ad rules that could drastically affect the way...
TikTok & Instagram Campaigns That Sell Adventure &...
In 2025, TikTok and Instagram aren’t just social media platforms—they’re adventure...
Top Social Media Campaigns for Airlines & Cruise Lines
Buckle up — we're diving into the high-flying world of social media marketing for...
Top TikTok Marketing Campaigns for Travel Gear &...
The travel gear and accessories market is booming—expected to grow from $2.22 billion...
Instagram Tests Secret Code Feature to Unlock Exclusive Reels
Instagram has introduced a new, experimental feature that adds a layer of exclusivity to...
YouTube Shorts Unveils New Creation Tools to Rival TikTok and...
In the ever-evolving world of short-form video content, platforms like TikTok and...
Meta Strengthens Teen Account Protections and Expands to...
Meta has been ramping up its efforts to create a safer online space for teens across its...
Top 6 TikTok Marketing Strategies Driving Growth for Food and...
Let’s face it: TikTok isn’t just for viral dances and DIY life hacks anymore. It’s...
5 Game-Changing TikTok Tech Campaigns You Need to See
TikTok’s meteoric rise isn’t just for dancing teens and viral challenges...