Brands Archives

Influencer Marketing

Contract Negotiation Playbook for Agency Account Leads

What do you say when a brand offers $600 but your creator needs $800, and still wants...

Digital Marketing • Social Media

With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...

Digital Marketing

With Mars and Coca-Cola lost to Publicis, WPP is hitting back, accusing its rival of...

Social Media

The grocery chain handed over the brand to the people, and the internet turned shopping...

Influencer Marketing

Are you unknowingly locking your brand into “forever” usage of influencer content...

Influencer Marketing

Are your Net-30 terms really Net-90 in disguise? Have you ever delivered on a campaign...

Social Media

For SaaS companies, standing out in a crowded marketplace often means pushing creative...

Social Media

In the world of mobile app marketing, Duolingo’s latest stunt is a textbook example of...

Influencer Marketing

Snapchat made waves in the creator economy by taking a bold step toward revolutionizing...

Social Media

Back in 2024, Urban Outfitters made waves with their Shift Happens back-to-school...

Social Media

In 2024, Wove, a jewelry startup from Lancaster, Pennsylvania, took the art of viral...

Social Media

In 2020, Cash App took the world of mobile payments and flipped it on its...

Social Media

In the high-stakes world of gaming and eSports, social media marketing has become the...

Social Media

In 2019, Grammarly completely reimagined the way we think about writing and communication...