Meta seeks partnerships with News Corp, Fox, and Axel Springer to secure training data...
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Meta Launches Hyperscape, Turning Real-World Spaces into VR
Hyperscape lets Quest users scan rooms and create photorealistic virtual replicas...
SocialAI: The AI-Powered Social Platform Redefining Engagement
What happens when the promise of social media—connection, conversation, and...
Ralph Lauren Launches Ask Ralph, an AI-Powered Stylist
The brand’s app now delivers personalized outfit recommendations using Microsoft’s...
Oracle’s Market Value Climbs on TikTok Acquisition Buzz
The prospect of acquiring TikTok’s U.S. unit reinforced Oracle’s positioning in...
China Confirms the U.S. TikTok App Will Use Chinese Algorithm
Beijing says the U.S. spin-off will operate under a licensing deal, keeping ByteDance’s...
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How to Calculate Influencer Costs the Right Way (CPM, CPE &...
In an era when influencer campaigns can deliver millions of impressions overnight, two...
Meta Unveils AI Branding and Video Generation at Cannes Lions...
At the Cannes Lions Festival, Meta showcases Advantage+ AI branding and Video Generation...
Indemnity & Liability Caps in Influencer Contracts Explained
Why are nano-creators suddenly being asked to carry $1 million in general liability...
Multi-Channel Repurposing Rights (TV, OOH, CTV)
What happens when a TikTok that spikes on Friday must run as a six-second pre-roll on...
Automate Influencer Contracts with Zapier, DocuSign &...
Influencer programs increasingly hinge on speed and clarity: are manual contract...
WPP vs. Publicis: Inside the Billion-Dollar Battle Reshaping...
With Mars and Coca-Cola lost to Publicis, WPP is hitting back, accusing its rival of...
Ownership vs License – The IP Framework Every Influencer...
Are you unknowingly locking your brand into “forever” usage of influencer content...
Payment Terms, Milestones – The New Standard for...
Are your Net-30 terms really Net-90 in disguise? Have you ever delivered on a campaign...
Termination & Non-Compete Clauses That Make or Break...
Influencer partnerships are only as strong as the contracts that underpin them. Are your...