Gen Z Archives

Social Media

Luxury Shopping Goes Social: 27% of Shoppers Buy Through...

New research reveals an evolving landscape in luxury shopping. According to a WPP survey...

Influencer Marketing

Influencer marketing is no longer just a buzzword—it's a powerhouse that’s reshaping...

Influencer Marketing

Destination marketing has gone from postcards and glossy brochures to something far more...

Social Media

The world of influencer marketing is exploding—like, “blow-up-your-feed” kind of...

Influencer Marketing • Social Media

TikTok is officially the digital runway for travel accessories, and if you're not getting...

Influencer Marketing • Social Media

The world of travel is shifting, and TikTok and Instagram are leading the charge. With...

Social Media

Back in 2024, Urban Outfitters made waves with their Shift Happens back-to-school...

Social Media

In 2024, Wove, a jewelry startup from Lancaster, Pennsylvania, took the art of viral...

Social Media

In 2020, Cash App took the world of mobile payments and flipped it on its...

Social Media

In the high-stakes world of gaming and eSports, social media marketing has become the...

Social Media

Carter’s turned the daily grind of parenting into pure marketing gold with their "More...

Social Media

LAst year, Chewy decided to give pet names their moment in the spotlight. Their "Pets...

Social Media

In 2023, Jacquemus turned social media into its own personal runway, blurring the lines...

Social Media

In August 2024, Gymshark turned Santa Monica into the ultimate fitness playground with...