She stepped out of the castle, and in that moment, turned a fashion runway into a marketing spectacle. In 2024, in front of millions watching online, Kylie Jenner, the queen of digital influence, emerged from the doors of Disneyland Paris’ Sleeping Beauty Castle, draped in a gothic-Cinderella taffeta gown.
It wasn’t just a fashion statement—it was Coperni’s masterstroke. The Parisian brand had orchestrated a moment so surreal, so cinematic, that it eclipsed traditional runway shows and redefined influencer marketing. Within hours, the internet was ablaze, engagement rates shattered records, and Coperni walked away with an estimated $17.9 million in media impact value.
This wasn’t just another brand-influencer collaboration. It was the pinnacle of influencer marketing done right—an artful blend of spectacle, celebrity, and social media strategy that only the best in the business can pull off.
Behind such groundbreaking campaigns are the visionaries, the CEOs of top influencer marketing agencies in Paris, the masterminds shaping the digital advertising landscape. Here are the eight power players leading the charge in a city that defines global fashion, luxury, and influence.
Top 8 CEOs of Influencer Marketing Companies in Paris
1. Olivier Billon and Paula Albuquerque
Olivier Billon and Paula Albuquerque are the dynamic duo driving YKONE to the forefront of the influencer marketing world, blending strategic foresight with innovative execution.
Olivier Billon, YKONE’s founder and CEO, has crafted an empire that connects luxury brands with global audiences. After earning a master’s in Marketing from Sciences Po Paris and sharpening his skills at L’Oréal Paris, Olivier founded YKONE in 2008, setting the stage for a new era in influencer-driven marketing. Under his leadership, the agency expanded into 18 cities worldwide, collaborating with high-end brands like Gucci, Armani, and Bottega Veneta. His entrepreneurial prowess earned him recognition as Ernst & Young’s Entrepreneur of the Year, cementing his place as a leader in the space. Olivier’s focus on blending cutting-edge technology with traditional marketing methods ensures YKONE remains a powerhouse in the industry.
Paula Albuquerque, Vice President and Managing Partner, is a force in redefining the influencer marketing landscape. With a decade of experience, Paula has been instrumental in driving YKONE's global expansion, particularly in the UK. Her strategic vision integrates data-driven insights with creative storytelling, delivering campaigns that resonate across cultures. Paula’s leadership has earned YKONE accolades like Influencer Marketing Agency of the Year (2021-2023). Beyond business, Paula is a thought leader, frequently sharing her insights in top industry publications. Her introduction of MG Sprint, a co-creation service, reflects her forward-thinking approach, embracing innovation to keep YKONE ahead of the curve.
Together, Olivier and Paula have established YKONE as a true trailblazer in influencer marketing, creating unforgettable brand experiences while shaping the future of the industry.
2. Ertan Anadol
Ertan Anadol is a name that carries weight in the Parisian influencer marketing scene. Over the years, Ertan has built a powerhouse agency that seamlessly blends creativity, technology, and data-driven strategies to help brands craft authentic, high-impact influencer campaigns.
As the CEO of Tanke and with over two decades of experience in digital marketing, Anadol’s expertise spans industries—luxury, retail, travel, and finance—making Tanke a go-to agency for brands looking to make waves in the influencer space. Under his leadership, the agency has mastered the art of storytelling through influencer collaborations, delivering campaigns that range from video productions to live events, all while ensuring brands stay ahead.
Beyond his role at Tanke, Anadol is a thought leader in the industry. He shares his insights on AI, blockchain, and influencer marketing through X (formerly Twitter) and co-authored Navigating the New Era of Influencer Marketing, shedding light on the industry’s next big shifts. His impact extends into academia as well—he lectures on digital strategy and influencer marketing at HEC Paris, shaping the next generation of marketing professionals.
His entrepreneurial mindset doesn’t stop at Tanke. As an investor at Super Capital VC, Anadol plays a role in shaping the future of tech and media startups. His agency’s innovative approach has also earned industry recognition, including a Grand Prix Stratégies Brand Content award for outstanding influencer-driven campaigns.
3. Nicolas Bon
Nicolas Bon takes an ethical approach to influencer marketing. He founded Clark Influence in 2017 and has transitioned the agency into a trendsetter. With him as the CEO, Clark Influence has rapidly expanded across Montreal, Toronto, and Paris, helping brands like NBA, Starbucks, Air France, and WWF craft compelling digital campaigns.
His commitment to innovation and ethical marketing hasn’t gone unnoticed. In 2023, CEO Monthly named him the Most Influential CEO, a testament to his leadership in an industry that’s constantly evolving. But Bon’s influence extends beyond just running a successful agency—he’s actively shaping the conversation around responsible creator marketing, sharing insights on platforms like F6S and CreativeMornings.
With a background in digital strategy and big data—backed by training from MIT Sloan School of Management—Bon brings a unique blend of analytical thinking and creative vision to influencer marketing.
4. David Morneau
David Morneau, the co-founder and CEO of inBeat Agency, has spent most of his professional life redefining what it means to analyze data for the success of influencer campaigns. His hybrid approach to running inBeat combines SaaS technology with a performance-driven influencer network, helping brands use micro-influencer marketing for global success.
Since launching inBeat in 2018, Morneau has worked with major names like Bumble, P&G, Levi Strauss & Co., and Hopper, proving that small creators can drive big results. His agency specializes in UGC creation, influencer management, and paid media strategies—a formula that has led to some impressive wins, like a 73% decrease in CAC for Genomelink and a 600% boost in daily installs for Greenpark.
But Morneau isn’t just running campaigns—he’s shaping the industry conversation. He actively shares insights on influencer marketing across professional platforms and has authored thought leadership pieces for Shopify and other major publications. His focus? Helping brands crack the code on lowering CPA and maximizing ROAS through micro-influencer collaborations.
His approach is simple but effective: leverage data, automation, and creativity to turn influencer content into scalable ad campaigns. And with thousands of high-performing content assets produced under his leadership, it’s clear that Morneau isn’t just keeping up with influencer marketing trends—he’s setting them.
5. Alexis Duvernoy
Since launching 18h08, in 2021, Duvernoy has positioned the agency as a leader in meaningful engagement, crafting influencer campaigns that go beyond vanity metrics. With a presence in Marseille and Paris, the agency helps brands navigate platforms like Instagram, TikTok, YouTube, and LinkedIn, ensuring their influencer strategies align with every stage of the customer journey.
What sets 18h08 apart is its data-driven approach. Duvernoy and his team have developed proprietary methodologies and algorithms to maximize campaign impact, making influencer marketing not just creative but profitable. Their "Test & Learn" method—one of the first of its kind in Europe—allows brands to refine their strategies in real time, ensuring continuous optimization.
Beyond running campaigns, Duvernoy is an active industry voice, sharing insights in the "Data Room" web series and appearing on social media marketing podcasts to discuss the evolving role of influencers. He also engages with his audience on Instagram, offering a behind-the-scenes look at 18h08’s strategies and successes.
With a background in digital marketing, branding, and supply chain strategy, Duvernoy brings a unique blend of analytical precision and creative vision to influencer marketing.
6. Jean-Baptiste Quesnay
Jean-Baptiste Quesnay founded Trends Group in 2016 and quickly expanded with new locations in Tokyo and Dubai. During his time as the CEO, he turned Trends Group into a powerhouse agency, winning Best PR Agency in France for three consecutive years (2019–2021). The agency was also ranked as the 17th fastest-growing agency worldwide in 2021, proving its ability to scale at an impressive pace.
What sets TRENDS Group apart is its holistic approach to marketing. Rather than focusing on a single channel, Quesnay has built an agency that integrates press relations, influencer collaborations, event marketing, and AI-powered content creation—a strategy that keeps brands ahead in an ever-evolving digital landscape.
Beyond leading one of the most dynamic agencies in the industry, Quesnay is a thought leader, frequently featured in publications where he shares insights on brand strategy and influencer marketing trends. In 2024, he spearheaded TRENDS Group’s expansion into the Middle East, further solidifying its global presence.
Known for his belief in the power of creativity, data, and strategic networking, Quesnay isn’t just building campaigns—he’s reshaping the marketing industry with a vision that blends technology and storytelling.
7. Joe Friend
Joe Friend has managed to build an award-winning social agency that focuses on authentic connections above all else. Since its launch in 2019, Pepper has grown into a powerhouse, specializing in influencer marketing, organic and paid social media, research, and content production. Under Friend’s leadership, the agency has been recognized with multiple awards, including Best Influencer Campaign, Most Effective Campaign for ROI, and Most Creative Influencer Marketing Campaign. It’s no surprise he landed a spot on Forbes 30 Under 30.
What makes Pepper stand out is its human-first approach. Friend understands that social media success isn’t just about algorithms—it’s about people, and his agency has mastered the balance between data, creativity, and cultural relevance. Whether it’s crafting high-performing TikTok ads or structuring influencer partnerships with measurable impact, Pepper consistently delivers results for brands looking to scale.
Beyond running one of the most innovative agencies in the space, Friend is an active industry voice. He frequently shares insights on TikTok’s evolving role in search behavior and engages in discussions on influencer marketing trends across platforms like Threads and Instagram.
With a career spanning influencer strategy, digital marketing, and brand partnerships, Joe Friend isn’t just keeping up with social media trends—he’s creating them.
8. Edouard Fillias
In the fast-evolving world of digital influence and reputation management, Edouard Fillias is a name that stands out. As the co-founder and CEO of JIN, he has built one of Europe’s leading digital communications agencies, blending public relations, influencer marketing, and cutting-edge technology to shape brand reputations across Paris, London, and Berlin.
Since launching JIN in 2012, Fillias has positioned the agency as a powerhouse in strategic consulting, social media management, and crisis communication, helping businesses navigate the complexities of the digital age. His expertise has earned JIN prestigious accolades, including being named Public Relations Agency of the Year in France & Benelux (2021) and Digital Consultancies of the Year (2023) by SABRE Awards.
Beyond running a top-tier agency, Fillias is a published author and thought leader, known for his book “E-Reputation: Internet Influence Strategies”. He frequently appears on BFM Business, offering insights into the intersection of technology, influence, and brand strategy. His influence extends beyond marketing—he is also the Vice President of the think tank Génération Libre, advocating for digital innovation and individual freedoms.
A firm believer in the power of data, AI, and storytelling, Fillias took JIN to the next level in 2022 with its merger with Opinion Act, creating one of Europe’s strongest digital influence agencies.
The CEOs Defining the Future of Influencer Marketing in Paris
In the high-stakes world of digital influence, where brands rise and fall on the strength of their online presence, the CEOs of Paris’ top influencer marketing agencies are the true power players. These visionaries have built service-driven firms that seamlessly blend creativity, data, and strategy to craft campaigns that don’t just go viral—they redefine industries.
From luxury fashion to tech startups, these agency leaders are shaping the next era of influencer marketing. As the landscape continues to evolve, one thing is certain: in Paris, the CEOs leading these firms aren’t just following trends—they’re setting them.
