Social media campaigns have evolved far beyond simple posts and ads — they’ve become immersive experiences that engage audiences in ways that were once unimaginable. Take Mercedes-Benz's "Build Your Own GLA" campaign on Instagram, for example. It didn’t just showcase a car; it invited users to interact with the product directly by customizing their own GLA on the platform.
This innovative approach leveraged Instagram’s visual storytelling capabilities and created a fully interactive experience that resonated deeply with their target demographic: Millennials.
The campaign’s strategic brilliance lies in its understanding of social media as more than just a platform for promotion but as a space for creating personalized, shareable experiences. By allowing users to design their own cars, Mercedes-Benz tapped into the rapidly growing social commerce trend, turning the customization process into an engaging and highly interactive journey.
This was a calculated move, blending creativity with a keen understanding of platform-specific strengths. In Berlin, social media agencies are at the forefront of this shift, using cutting-edge digital strategies to turn social platforms into immersive brand experiences. And the agency CEOs are leading the charge, transforming the way brands connect with audiences and driving innovation in a crowded digital marketplace.
As we explore the top CEOs of Berlin social media agencies, we’ll see how these leaders are not just adapting to trends but shaping them, redefining what it means to connect brands with their audiences in the most creative, impactful ways.
Top 8 CEOs of Social Media Marketing Firms in Berlin
Berlin is home to some of the most innovative minds in social media marketing. Leading the charge are CEOs who are revolutionizing the digital landscape with cutting-edge strategies and creative campaigns that drive real results for brands. Here are some of the top CEOs shaping the future of social media marketing in Berlin.
1. Tobias Sander
Tobias Sander, CEO and Co-Founder of Famefact, is a true maven in social media marketing. With over 17 years steering the ship of digital innovation, Tobias has transformed Famefact into one of Berlin’s premier agencies, a veritable digital Swiss Army knife for brands like Daimler AG, Vattenfall, and CASIO.
His journey began in the early 2000s, and ever since, Tobias has combined a strategic mind with a passion for complex social media strategies. Under his leadership, Famefact has evolved into a full-service powerhouse, delivering cutting-edge social media strategies, content creation, and performance marketing with the precision of a well-tuned orchestra. His approach is both analytical and creative—much like mixing a perfect playlist that keeps you coming back for more.
What sets Tobias apart is his knack for translating digital trends into actionable, tangible results. Think of him as the maestro of modern marketing, orchestrating campaigns that resonate like a catchy tune on TikTok or an unexpected Instagram trend.
Tobias’s impressive track record, from co-founding track by track to leading innovative projects at Rec.on Entertainment, speaks volumes about his versatility and foresight. He doesn’t just follow the digital zeitgeist—he shapes it, ensuring his clients are always one step ahead in the fast-paced world of social media.
2. Björn Frasiak
Under Björn Frasiak's leadership, Clicks Digital has become a recognized player in the industry, known for its data-driven strategies and innovative approach to digital advertising.
Frasiak’s emphasis on leveraging advanced analytics has resulted in highly effective social media campaigns for clients like Cyberport, OSRAM, and Rollei. His focus on performance marketing has earned the agency certifications from the German Federal Association for Digital Economy (BVDW) for SEO and SEA for over a decade, underscoring their commitment to excellence. Clicks Digital’s ROI-driven campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok reflect Frasiak's dedication to measurable success.
A key aspect of Frasiak’s leadership is his integration of AI tools into marketing processes, streamlining campaign management and content creation. His commitment to multilingual social media management ensures that the agency caters to Berlin's diverse international community, while his forward-thinking stance on accessibility prepares Clicks Digital for future legal requirements.
Frasiak's collaborative management style fosters innovation and empowerment within his team, driving Clicks Digital to stay ahead of trends in social media and SEO. His leadership is a blend of technical expertise, strategic foresight, and a focus on building long-term client relationships — qualities that make him one of Berlin's top CEOs in social media marketing.
3. Lina (Einberger) Arnold and Jonas Kunow
Lina Arnold and Jonas Kunow, the co-founders and managing partners of Joli Berlin, have truly redefined the landscape of social media marketing. Since launching Joli in 2018, they’ve built an agency that blends creativity with data-driven strategies, empowering brands like DIOR, Tiffany & Co., and Zalando to thrive in the ever-evolving influencer marketing space.
Lina brings a wealth of experience in business development, having previously worked at Covus Company, where she honed her skills in digital marketplaces and lead generation. Her leadership at Joli is characterized by a focus on transparency and measurability, and her innovative approach led to the creation of Joli Intelligence—an advanced platform that matches brands with influencers in a way that optimizes both brand awareness and performance marketing. This tool is helping brands tap into authentic voices that resonate with audiences while maximizing ROI.
Jonas, with his background in strategic partnerships and publisher management, has played a crucial role in expanding Joli's international reach. His expertise in integrating performance metrics with creative storytelling has allowed Joli to establish a strong presence in global markets, including the U.S., London, and Hamburg. He’s also been pivotal in Joli’s growth into the TikTok marketing space, solidifying its position as a leader in influencer campaigns across multiple platforms.
Together, Lina and Jonas have shaped Joli into an agency that not only delivers on creativity but also ensures measurable results. Their ability to blend cutting-edge technology with tailored, impactful campaigns has positioned Joli as a standout agency, both in Berlin and beyond.
4. Joschka Rugo
With over 8 years of leadership experience, Joschka Rugo has played a pivotal role in shaping Tonka Communications into one of Berlin’s leading communications and PR agencies. Joining Tonka in 2015 and stepping into the executive board in 2018, Rugo’s journey reflects his passion for innovative, data-driven strategies that seamlessly integrate public relations, content marketing, social media management, SEO, and influencer marketing.
Under his leadership, Tonka has helped clients like TransferWise, Stepstone, and SendinBlue navigate the fast-evolving digital landscape. What sets Joschka apart is his ability to transform communications strategies that don’t just grab attention but deliver measurable results—building a strong bridge between brands and their target audiences.
Before his tenure at Tonka, Rugo honed his expertise as the Head of Public Relations at Companisto, a leading German crowdfunding platform, and worked as a journalist at DAPD news agency. His time at these organizations provided him with a robust understanding of both media relations and brand storytelling—skills he now leverages to steer Tonka toward continued success.
Tonka has been recognized as one of the top global tech PR agencies for startups, and Rugo’s leadership has been instrumental in this success. Passionate about driving growth and anticipating trends, he continually empowers his team to innovate and stay ahead of the curve. Joschka Rugo is a driving force in Berlin’s PR scene, and his forward-thinking approach to communications makes him one of the standout CEOs in the industry.
5. Dirk Bansemir
Dirk Suchmeisterei stands out for its ability to craft intricate marketing and tracking concepts that cater to diverse industries, offering a comprehensive suite of services that includes web analytics and digital marketing consulting. Under Bansemir’s leadership, Suchmeisterei has built a strong reputation, working with prominent clients like Volkswagen, Tchibo Coffeeservice, and Deutsches Rotes Kreuz. The agency's status as a Google Premier Partner and HubSpot certification reflects its high level of proficiency and success in digital advertising.
Dirk Bansemir has been at the helm of Suchmeisterei since 2015, driving the Berlin-based agency to the forefront of digital marketing. With a background in business economics from Humboldt-Universität, Bansemir brings a strategic approach to online marketing, blending expertise in SEO, Google Ads, social media marketing, and programmatic advertising to deliver tailored solutions for clients of all sizes.
Before taking the reins at Suchmeisterei, Bansemir had significant experience in event management with Royal-Events, where he led the business from 2004 to 2014. His entrepreneurial spirit and ability to navigate complex business landscapes have been key to his success. He transitioned into the role of CEO at Suchmeisterei after his time at Royal-Events GmbH, where he further honed his leadership skills.
Bansemir’s vision for Suchmeisterei is focused on creating innovative digital marketing strategies that drive measurable growth, ensuring that his clients achieve visibility and success in an increasingly competitive online landscape. His ability to stay ahead of digital trends, combined with his expertise, makes him a standout leader in Berlin’s social media marketing scene.
6. Christian Fenner
Founded in 2011, Digitaleheimat specializes in SEO, SEA, social media marketing, and web development, delivering tailored solutions that drive measurable results for clients across a wide array of industries, from e-commerce to automotive. The man leading the charge at Digitaleheimat is Christian Fenner, a B2B digital and social media aficionado.
What sets Fenner apart is his deep commitment to data-driven marketing, ensuring each campaign is rooted in robust audience analysis and performance metrics. His team at Digitaleheimat excels at developing and executing social media strategies that not only resonate with target audiences but also generate sustainable business growth. With expertise spanning platforms like Facebook, Instagram, and LinkedIn, the agency has carved a niche for itself in both large-scale corporate solutions and small-to-medium enterprises.
Beyond his work at Digitaleheimat, Fenner has demonstrated his entrepreneurial acumen by co-founding the Citizen Entrepreneurship Competition, a global initiative aimed at empowering the next generation of entrepreneurs. This dedication to education, alongside his role as a mentor and business angel, reflects his passion for both digital innovation and community impact.
Under his leadership, Digitaleheimat has become a key player in Berlin’s digital marketing scene, combining creative strategy with technical precision. With a future-focused mindset and a solid reputation for delivering results, Christian Fenner continues to shape the evolution of digital marketing in Germany.
7. Flea Hoefl von Löhneysen
With over two decades of experience in media and music, Flea Hoefl von Löhneysen is a visionary leader in social media marketing. Her deep roots in the music industry, including high-profile roles at Motor/Polygram and V2 Records, have laid the groundwork for her successful transition into digital marketing. Since her music marketing stint, she founded Guerrilla Media, an agency that speaks directly to the ever-evolving needs of Millennial and Gen-Z audiences.
Under Flea’s leadership, Guerilla Media has honed its expertise in social media campaigns, influencer collaborations, and data-driven strategies. With a keen eye for trends, the agency has become a go-to partner for brands looking to leverage platforms like TikTok, YouTube, and Instagram. Known for its sharp focus on the GSA and French-speaking regions, the agency tailors its campaigns to ensure maximum reach and engagement, using tools like Google Analytics and Facebook Business Manager for optimal performance.
Flea’s passion for understanding and connecting with younger audiences has led to standout collaborations with major clients like Tidal, Triller, and Sunshine Live. Her unique combination of media expertise and entrepreneurial spirit continues to shape the agency’s innovative approach, making Guerilla Media a key player in Berlin's social media marketing scene.
8. Eric Kaiser
As the CEO of We Like Social Media, a dynamic agency based in Berlin, Eric’s innovative approach has helped reshape the way brands approach digital marketing. Leveraging over 30 years of entrepreneurial experience, including his time in Australia where he collaborated with prestigious clients like the National Museum of Melbourne and the Sydney Opera House, Eric has built a reputation for creating compelling, story-driven content.
Under his leadership, We Like Social Media has grown into a powerhouse in social media strategy, content production, and influencer marketing. The agency is known for its tailor-made strategies that blend creativity with data, ensuring clients achieve measurable success. Their services cover everything from strategic planning and audience-specific content creation to managing influencer collaborations, all while building long-term, sustainable brand presence.
What sets Eric apart is his hands-on approach and deep understanding of both the creative and technical aspects of marketing. His work doesn’t just stay within the confines of traditional marketing; he actively ventures into other entrepreneurial projects, including Glamcor, RIKI LOVES RIKI, and CRUSH the Memory, showcasing his ability to innovate across various industries.
With We Like Social Media earning recognition from Awwwards and a proven track record of success, Eric Kaiser has rightfully earned his spot among the top CEOs in the social media marketing space in Berlin.
The Leading CEOs Shaping Social Media Marketing in Berlin
