In Vienna, Red Bull’s Show 100 campaign turned the world of live events upside down, tapping into the full potential of TikTok and Instagram to create a buzz that no one saw coming. The concept was simple but intense: a trio of musicians, AUT OF ORDA, had just 100 hours to prep for a live performance that had to fit into a 100-minute window. The agency tasked, The Wurst Agency, devised a social media strategy that capitalized on this high-pressure challenge, showcasing the innovation behind the event through a series of dynamic, short-form videos designed to keep audiences on the edge of their seats.
@redbullaustria In nur 100 Stunden zu einer fix und fertigen Show, der Red Bull Show 100, von und mit @AUT of ORDA 🎤🔥 #redbullshow100 #redbull #verleihtflügel #autoforda #musik ♬ Originalton - Red Bull Austria
The campaign was a masterclass in the art of engagement, using the raw intensity of the countdown to draw viewers in and keep them hooked. The results were nothing short of impressive, with over 1 million views across Instagram and TikTok. It’s a perfect case study of how social media marketing—focused on high-energy, bite-sized content—can not only drive interest for a live event but also leave a lasting mark on the audience.
And if there’s one thing this campaign proves, it’s that the power of social media lies in its ability to create unforgettable moments. That’s exactly the kind of cutting-edge creativity and strategic vision that’s being championed by the top CEOs of Vienna’s social media marketing agencies today.
Top 8 CEOs of Social Media Marketing Firms in Vienna
In a city known for innovation, these CEOs are redefining what’s possible in social media marketing. Leading top firms with cutting-edge strategies, they transform brands into digital powerhouses, crafting campaigns that engage, inspire, and drive real results.
1. Alexander Walterskirchen
Alexander Walterskirchen has spent over two decades transforming brands through strategy, creativity, and technology. Alexander believes that digital success starts with empowering talent, fostering an environment where creativity and innovation thrive. With a 70+ member team across Salzburg and Vienna, Pixelart has become a powerhouse in social media marketing, content production, and performance marketing.
Under his leadership, Pixelart isn’t just another agency—it’s where brands and digital excellence collide. From e-commerce to digital travel and retail, his team crafts seamless experiences that merge design, content, and cutting-edge technology.
But Walterskirchen’s vision extends beyond business. His personal motto—WIDEG: "Wofür ist das die Gelegenheit?" (What is this an opportunity for?)—reflects his passion for embracing change and turning challenges into opportunities.
In an industry driven by trends, he focuses on long-term impact, ensuring that every digital solution isn’t just innovative but built to last. Whether leading his agency or drawing inspiration from nature, Walterskirchen is a CEO redefining what’s possible in social media marketing.
2. Jake Moss
As Co-CEO and Creative Director of The Wurst Agency, Jake Moss has taken his background in journalism and turned it into social media marketing success—one that knows how to grab attention and keep it.
Originally from Australia, Moss first made waves in Vienna with Vienna Würstelstand, an online magazine that redefined how the city’s culture and lifestyle were covered. But when brands started knocking on his door for help with their social media content, he saw an opportunity—thus, The Wurst Agency was born in 2019.
Now, Moss and his team are behind some of the most engaging, out-of-the-box campaigns in Austria. Take their “Swipe Right” campaign for Bank Austria, which used AI and AR to connect with students in an interactive way. Or their TikTok content strategy, proving that financial institutions can, in fact, go viral.
Moss brings a sharp editorial mindset to the world of marketing—his content doesn’t just look good; it tells a story. Whether he’s strategizing for global brands or co-hosting The Wurst Guide to Living in Austria podcast, his work has a clear theme: Make it bold. Make it fun. Make it stick.
3. Fabian Bergner and Tobias Zehentner
When it comes to social media marketing with an edge, Fabian Bergner and Tobias Zehentner are the dynamic duo behind LUX FUX Media, a Salzburg- and Vienna-based agency that blends strategy, storytelling, and digital innovation.
Founded in 2017, LUX FUX has become a go-to agency for brands like Red Bull, GORE-TEX, Danone, and KTM, specializing in social media advertising, live broadcasting, and content production. But what truly sets Bergner and Zehentner apart is their unconventional approach—they don’t just follow digital trends; they create them.
Bergner, a tech-savvy digital expert, brings a deep understanding of media technology and performance marketing to the table. His background in code and digital strategy ensures every campaign isn’t just visually striking but also data-driven and results-oriented. Meanwhile, Zehentner, a self-proclaimed jack-of-all-trades, has a background in event marketing, design, and even DJing, which fuels his bold, out-of-the-box creativity.
Together, they lead a 15+ person team that specializes in making brands stand out in the ever-crowded digital landscape. Whether it’s high-impact social media campaigns, digital event marketing, or workshops that turn businesses into content powerhouses, LUX FUX delivers big, bold, and unforgettable digital experiences.
4. Abraham Adegeye
Few people understand the power of digital storytelling like Abraham Adegeye. Before launching Apluz Agency, he spent over a decade as a content creator, model, and influencer, working with some of the world’s biggest brands—Nike, Samsung, Tommy Hilfiger, and Coca-Cola, to name a few. His ability to build a personal brand and create high-impact visuals set the stage for his next big move: founding Apluz Agency in 2024.
Now, as CEO and Creative Director, Adegeye leads a Vienna-based creative powerhouse specializing in content production, branding, and social media marketing. His team transforms ideas into stunning visuals, ad campaigns, and immersive brand experiences, ensuring that every piece of content isn’t just seen—it’s remembered.
Adegeye’s background gives him a unique edge in understanding what works on digital platforms, making his agency a go-to for brands looking to make an impact online. Whether it’s eye-catching photography, cutting-edge videography, or 3D animations, Apluz crafts campaigns that blend creativity with strategy.
5. Philipp Simoner
Philipp Simoner, founder and CEO of The Guardians of Social Media, has built one of Vienna’s most innovative agencies, known for its high-impact content, viral campaigns, and results-driven strategies.
Since launching The Guardians of Social Media in 2020, Simoner has grown the agency into a 50-strong team of employees and freelancers, delivering social media marketing, performance advertising, and content production for major clients like Burger King and Wiener Hilfswerk.
But what really sets Simoner apart? His ability to turn bold ideas into viral moments. His agency’s CGI-based guerrilla campaign for Burger King racked up over 1.5 million views and 10,000+ shares, proving that digital storytelling—when done right—grabs attention and drives engagement. His work with Wiener Hilfswerk also highlights his strategic expertise, using social media recruiting and fundraising tactics to amplify impact.
With a deep understanding of performance marketing and digital engagement, Simoner is redefining how brands connect with audiences online. His agency isn’t just managing social media—it’s dominating the digital space.
6. Nicole Bäck-Knapp
When it comes to navigating the fast-changing world of public relations and social media, Nicole Bäck-Knapp is a name that stands out. As Managing Partner of Ecker & Partner (E&P)—one of Austria’s Top 3 PR agencies—she has spent over two decades shaping reputations, managing crises, and integrating traditional PR with cutting-edge digital strategies.
Her expertise spans everything from crisis communication and litigation PR to social media campaigns, reputation management, and CEO positioning. Under her leadership, E&P has evolved into a powerhouse, offering brands a 360-degree approach to public relations—blending media relations, lobbying, and digital marketing to craft strategies that don’t just generate buzz but drive real impact.
The agency's biggest strength is bridging the gap between PR and social media. With services like social media monitoring, content strategy, and influencer relations, Bäck-Knapp ensures that brands don’t just communicate—they engage. Whether it’s managing an employer branding campaign, launching a product, or handling a high-stakes corporate crisis, her team knows how to craft the right message—and deliver it through the most effective digital channels.
As Vice President of the Austrian Public Affairs Association (ÖPAV), Bäck-Knapp also plays a key role in shaping the industry’s future. Her ability to strategically position brands and executives in the public eye has made her an indispensable force in Vienna’s PR and social media landscape.
7. Nicole Fleck
With over 15 years of experience in graphic design, branding, and digital media, Nicole Fleck has an eye for detail and a mind that’s always pushing boundaries. Whether it’s corporate publishing, video production, or SEO-driven content marketing, her approach ensures that B2B brands don’t just exist online—they thrive. As Agency Manager and Senior Art Director at B2IMPACT, she blends strategy, storytelling, and design to craft high-impact B2B content marketing and social media campaigns.
Under her leadership, B2IMPACT has become a go-to agency for businesses looking to dominate platforms like LinkedIn, Facebook, and Instagram. From corporate blogging to performance marketing, Fleck’s team creates and distributes content that engages, converts, and strengthens brand presence.
Her philosophy? Every small detail matters. Just like in climbing, cycling, or snowboarding, where precision and adaptability are key, Fleck brings the same focus and problem-solving mindset to digital marketing. She understands that in the fast-moving world of B2B, brands need more than just content—they need content that delivers measurable results.
8. Philipp Pfaller
From rock band roots to digital powerhouse, Dr. Philipp Pfaller has taken an unconventional path to become one of Austria’s top digital marketing leaders. As Co-founder and CEO of LIMESODA, he has spent over two decades shaping the digital landscape, building one of the country’s most respected agencies in e-commerce, web solutions, and social media marketing.
Since its founding in 2002, LIMESODA has grown into a 50+ employee agency with offices in Vienna, St. Pölten, and Linz, serving major clients like LIBRO, HOFER, and ADMIRAL Casinos. Under Pfaller’s leadership, the agency has mastered social media strategy, content creation, and performance marketing across platforms like Facebook, Instagram, LinkedIn, and TikTok—earning accolades such as Best Austrian E-Commerce Agency and the German Design Award.
Beyond leading his agency, Pfaller is also a university lecturer, sharing his expertise in online marketing, e-commerce, and social media strategy with future industry professionals. His deep knowledge of SEO, paid media, and digital transformation makes him a trusted consultant for brands looking to maximize their online presence.
What sets Pfaller apart? His ability to merge creativity with technical expertise. He ensures that every digital solution is not just visually compelling but also optimized for performance, security, and user experience. His approach?
“A website should sell, be fast, secure, and—most importantly—fun to use.”
Vienna’s Digital Visionaries: The CEOs Defining Social Media Marketing’s Future
In Vienna’s dynamic digital landscape, these CEOs are revolutionizing social media marketing, turning bold ideas into impactful brand stories. From disruptive campaigns to data-driven engagement strategies, these leaders are shaping the way firms connect with audiences in an ever-evolving online space.
Their agencies don’t just manage social media; they craft experiences that drive visibility, engagement, and growth. As the industry continues to push boundaries, these visionaries prove that success isn’t just about following trends—it’s about creating them. For any firm seeking to dominate the digital sphere, these CEOs are the architects of the future.
