Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, NeoReach, and Moburst undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Viral Nation, NeoReach, and Moburst:
Snapchat presents a unique challenge to marketing agencies with its disappearing posts. In some ways, this makes the social media channel akin to Twitter, where although tweets do not disappear as such, they very quickly become buried. It has taken a while for advertising agency executives, particularly those of the positively geriatric age of thirty or older, to come to terms with Snapchat’s unique features and embrace them in their campaigns. However, times are changing, and Millennials are gaining a foot in the door of many agencies, dragging their Generation Y and X colleagues with them into the world of new social media.
This shift is timely, as Snapchat’s influence continues to grow. As of Q1 2023, the app boasts approximately 383 million daily active users, marking an increase of 18 million in just one quarter. This expanding user base underscores the platform's relevance and the necessity for agencies to adapt.
The agencies profiled here vary widely, but they share a common trait: a willingness to embrace Snapchat, even featuring it as the primary medium in campaigns for significant clients. Of course, they are discerning about which clients to promote on Snapchat and which influencers to bring alongside. You won’t find campaigns for hearing aids or retirement homes here. Instead, you’ll see recruitment campaigns targeting Generation Y talent.
Viral Nation is a cutting-edge influencer marketing agency offering a comprehensive range of services to help brands reach their target audience and create authentic, emotional connections through inspiring content. Working across various platforms, including Snapchat, Viral Nation has extensive experience in industries such as technology, gaming, beauty, retail, and fast-moving consumer goods. Their award-winning campaigns have earned them a well-deserved reputation for delivering results through global activations, research, strategy, talent discovery, creative content, ambassador programs, events, localization, and social amplification. Viral Nation’s expertise in talent discovery and management enables them to source and contract the ideal influencers, from nano-influencers to celebrities, to represent your brand on Snapchat. Their amplification services include paid boosting, whitelisting, and retargeting to maximize reach and results on platforms like Snapchat. By offering a full-service process, Viral Nation customizes strategy and ideation, manages talent discovery and contracting, oversees creative production and distribution, optimizes amplification, and provides ROI measurement and reporting. Additionally, their data-driven performance, powered by their AI-powered platform, ensures transparent contracting, deep social listening analysis, and detailed reporting on KPIs and ROI throughout your campaigns. Viral Nation unlocks the full power of social-first marketing to scale brands into the future. 50+ USA, Canada, Caribbean Best for: Enterprises and Large brands Viral Nation unlocks the full power of social-first marketing to scale brands into the future. NeoReach is a premier influencer marketing agency that specializes in crafting world-class original influencer campaigns for leading brands and Global Fortune 500 companies. With a strong belief in the power of Snapchat as a platform for both owned content strategy and influencer marketing, NeoReach aims to help businesses tap into the potential of this ephemeral social media. Their global community comprises creative content creators from diverse genres, interests, and backgrounds, ensuring that there’s a space for everyone to connect with brands that share their passion. With a proven track record of managing over $250 million worth of influencer marketing campaigns, NeoReach is equipped to help businesses achieve their marketing goals on various platforms, including Snapchat. Their paid media services include syndicating influencer content, user acquisition, and expertise in budget allocations, ad auctions, offers, copy, creative, and more. NeoReach’s comprehensive package caters to businesses seeking partnerships with influencers across platforms such as YouTube and Instagram. For an influencer marketing campaign that truly delivers on Snapchat, NeoReach is an optimal choice. NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250... 50+ Los Angeles, San Francisco, Orlando, Tokyo Best for: Large Companies NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250... Moburst stands out as a top influencer marketing agency, specializing in Snapchat campaigns for businesses aiming to maximize their brand reach and return on investment. Their distinctive approach to selecting the right influencers relies on a mix of audience data and insights into past performance, ensuring your marketing budget is allocated effectively. Prioritizing superior planning for optimal outcomes, Moburst works closely with clients to develop comprehensive briefs, encompassing targeted demographics and bespoke creative strategies for each Snapchat campaign. Some of the key benefits Moburst offers include an authentic voice that resonates with the audience, as influencers inspire confidence, authenticity, and trust, which traditional advertisements often lack. Moburst delivers high-performing creatives, exceptional conversion rates, and access to their powerful network of leading influencers across various product categories to drive conversions. Their end-to-end services include defining, researching, recruiting, creating, managing, and analyzing influencer campaigns, ensuring they meet the set KPIs and deliver tangible results for your business on Snapchat. Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. HireInfluence counts creative sourcing and placement among their various specialties. The agency’s effective strategies enabled them to partner with some of the most significant and engaging voices around the world. HireInfluence uses an array of factors when choosing and validating its talent options to present only premium-fit influencers. By doing this, the agency guarantees that influencers align with clients in terms of image and authenticity. It specializes in delivering solutions for various platforms, such as Snapchat, Instagram, Facebook, YouTube, TikTok, and more. HireInfluence practices a stringent process when it comes to their talent selection method. They analyze not only creative content, audience interest, and past partnerships but also engagement rates and demographics. HireInfluence weeds out fake followers using advanced tech solutions and methods. And when it comes to measuring the quality of influencer networks, the agency uses a dynamic benchmark—Audience Quality Score (AQS). The agency’s partnership with Ricola is a superb example. Ricola needed to position its brand and its cough drops and candy as daily-use items for consumers. HireInfluence made this happen by recruiting top-tier lifestyle influencers from various industries and tapping them to showcase the different uses of Ricola. As a result, the campaign gained a remarkable 9.4 million impressions and 3.9 million video views. Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 201... 1 - 10 Houston, Los Angeles, New York Best for: Large Companies Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 201... AKQA calls themselves “an ideas and innovation company.” They are a large digital agency, employing 2,000 staff globally, with offices across Europe, North America, South America and Asia. Their mantra is, “the future inspires us. We work to inspire”. As you would expect with an agency of this size, they have created campaigns, some incorporating social media, for some large and well-known clients, including Activision, Audi, Delta, Nike, Starbucks, Rolls-Royce, and Verizon. Obviously, Snapchat is just one channel that they utilize. However, they showed in their campaign for Activision’s Call of Duty: Advanced Warfare, that they know how to utilize the social channel well. They went on to win the Snapchat Award in the 2016 Shorty Social Media Awards. Call of Duty: Advanced Warfare follows on from Call of Duty: Black Ops 2. AKQA worked with developer Treyarch to secretly hack into the Black Ops 2 multiplayer game maps and suddenly appear “in game” to the existing players of the franchise. They embedded snapcodes in the game.They then used Snapchat to release content about Call of Duty: Advanced Warfare, to encourage players to talk about the new game. These snapcodes were the first that players knew about the existence of the new game. This led thousands of players to flood to the Call of Duty Snapchat account to see what they meant. These were followed up with cryptic videos over the following days, keeping the buzz going. There were more than 6 million engagements on the teaser content, leading to 1.3 billion earned impressions and 700,000 social mentions. AKQA and Activision clearly knew where their players hung out and Snapchat was the perfect medium for the teaser campaign. Cramer-Krasselt is an integrated marketing and communications company and is the second-largest independent agency in the United States. As such, digital marketing is simply one part of their creative whole. However, they do not operate in a traditional structure. They split their team by subject matter disciplines, rather than by types of advertising. Therefore, Snapchat is simply one of the tools in their arsenal to project a client’s product image. They will create a campaign utilizing Snapchat influencers if it is suitable for the target audience, just as easily as they will create a television campaign or a billboard for different audiences. One of their 2015 campaigns was on behalf of Cedar Point Amusement Park. The target was to get teens to both visit the park and talk about it to their friends. Cramer-Krasselt felt that a Snapchat campaign would be perfect to meet this goal. They developed “Cedar Point Catch-a-Ghost” and encouraged Snapchat users to screenshot difficult-to-photograph ghosts before they disappeared. There were prizes for being one of the first five people to submit an official ghost picture. Over 15,000 teenagers sought out the story each day the campaign ran, and there was an excellent conversion rate. Krasselt (C-K) is the second largest independent advertising agency in the U.S. known for integrated campaigns for clients such as Corona, Porsche, Hilton and Panera Bread. Organic Inc is solely a digital agency. They see digital as both an input and an output of the creative process. They believe the inspiration for their ideas comes from unique connections hidden in data, experiences, and technology. They will use whichever digital media seems appropriate for the product they are marketing. This includes Snapchat to get the message across to a young audience when suitable. One of their campaigns with a youth focus was for AT&T, based around college football. The campaign recognized that college football fans no longer simply sit and watch the games on TV, but instead prefer to view and share their experiences on their smartphones. Organic chose to deliver videos of various games on Snapchat’s Discover section, interspersed with other editorial content, leading up to the College Football Playoff. AT&T then sponsored the 2016 National Championship Game Live Story on Snapchat. The campaign depicted football stars and other celebrities using the AT&T network to increase their enjoyment of the college football season. As the campaign was for a phone network, the videos emphasized the celebrities video chatting about college football. We pair digital intel with customer empathy to discover insights that no one else can. This drives effective, efficient creative and transformative ideas & platforms. Gary Vaynerchuk founded VaynerMedia in 2009 as a social shop. It has since grown to be a full-digital shop. However it has never forgotten its social origins, and they continue to create highly regarded social campaigns. Gary Vaynerchuck is famous for embracing the internet himself. In his recent blog post, Document: Don’t Create: Creating Content That Build Your Personal Brand, he emphasizes the importance of regularity on social media – even just for your personal brand – and how you should document your journey. If you are on Snapchat, Vaynerchuk believes you should be posting stories at least 6-7 per day. So is it any surprise that his digital ad agency follows in his footsteps, and nails the use of social media to document brands? One example of this for the 2015 Electric Zoo festival – Electric Zoo: Transformed. MasterCard was a major sponsor of the festival. VaynerMedia’s challenge was to prove to the festival’s audience of Millennials that being a MasterCard holder mattered. A week before the festival they appointed brand ambassadors clad in eZoo-themed animal costumes and paraded them outside popular NYC nightclubs. They handed out tickets to exclusive preview events and the festival itself to MasterCard holders. Their progress around the clubs was photographed and Snapchatted throughout the night in real time. The following night VaynerMedia organized one of these preview events – a private show by the band, Keys N Krates. Again, VaynerMedia shared the entire night via Snapchat. Three MasterCard ads were also shared, mixed in with the rest of the Snapchats, and these ads received an average 21 million views. VaynerMedia is a social-first digital shop that focuses on storytelling across platforms. We build creative campaigns from insights gained through micro-content we produce, ultimately driving actual business results. The Media Kitchen is a full-service media agency with offices around the globe. Playing on their name, they believe that they “cook up” the most innovative media experiences by Media and Creative working together. They are the 2016 Media Post Agency of the Year. Digital is now 51% of their billings. As their approach to technology is to partner with the best-in-class platforms in every relevant category, it should be no surprise that they recognize the advantages of Snapchat as a channel for certain markets. Courtney Blount, Associate Director at The Media Kitchen, sees the recent addition of attachments, such as articles and long-form videos, to Snapchat ads, enhances Snapchat’s capability for storytelling. She also believes, a recent change to allow horizontal video, in addition to Snapchat’s vertical signature-form, also opens up Snapchat to some brands previously reluctant to go there. At first glance, you might not think of investment banker, Goldman Sachs, as a particularly likely account to feature Snapchat in its campaign. However, it was seeking additional recruits from non-traditional paths, which meant that it needed to target a young audience than normal. The Media Kitchen set up a College Campus Stories channel on Snapchat, targeting potential interns and entry-level recruits. They used 10-second videos to show how a career at Goldman Sachs could intersect with different students’ skills, backgrounds, and interests. This turned out to be the first campaign to ever use SnapChat for recruitment purposes, which added to the campaign’s media coverage. Born of a creative agency and fueled by start-up technology, The Media Kitchen is today's most inventive full-service communications planning and buying agency. 1000 Heads describe themselves as a Word of Mouth agency with social expertise at their core. They want brands to talk to people, and to be talked about by people. They recognize the importance of “social” in social media and create social content strategies for all of their clients in The United States, United Kingdom, Dubai, Australia and Germany. One of their clients is Dubai Tourism, who held the first Dubai Comedy Festival over ten days in October 2015. 1000Heads was tasked with launching the festival in an original and innovative way. They felt that Snapchat was perfect for connecting with the expected youthful audience for the comedy festival. This was the first use of Snapchat as a lead channel to promote a major Dubai event. An estimated 80% of web traffic in the area of the festival came from mobile. They began building an audience by offering free tickets to other headline shows for people who followed them on Snapchat, along with cross-promotion on other social media channels. They then sent a series of short videos as the festival approached, building up audience anticipation. During the festival itself, they gave the Snapchat channel over to a famous Saudi comedian and social influencer, Bader Salah. Engagement rose 3,000%. There was also a dedicated booth on site during the festival, running activations including games and competitions. Around this, they Snapchatted videos of other comedians as they performed. In the end, there were 250,000 organic Snapchat views with 63.5 million reached across all channels. We're The Word of Mouth People. We help brands to be more social; to talk to people, and to be talked about by people. PopShorts specializes in mobile-focused social influencer campaigns. They recognize that people spend 80% of their social media time on mobile devices, so they plan their campaigns on that basis. They have audience data on more than 50,000 creators, so they choose the influencers they target deliberately, selecting the best channels and influencers for a campaign, based on available data. One of their clients, NBC’s The Voice, is targeted at a youthful audience, most of whom are savvy social media users. The Voice wanted to do something special for their fans on Valentine’s Day. PopShorts came up with a 24-hour Snapchat campaign giving fans a unique, interactive experience. The campaign began with The Voice’s judges asking fans to opt for their #VoiceValentine. PopShorts was then able to take each fan’s vote and send them targeted content based on their choice. Fans received videos from the judge they voted for, as well as art created by PopShorts and user-submitted content. They cross-promoted this campaign across all of The Voice’s social media channels. The campaign ended up with 1.5 Million Snapchat views, 7,000 view-submitted snaps, and 4,509 new Snapchat followers for The Voice. PopShorts is a mobile-first creative agency that specializes in producing social media influencer marketing campaigns for the the world's leading brands, studios, and agencies. Just to show that the world of social media marketing is truly global we include JCP Digital, a Norwegian-based agency. This is the digital division of communications agency, Just Cruzin’ Production, or JCP for short. The company’s goal across all of its divisions is to captivate people. JCP Digital uses the web and mobile to do this, including social media of course. Pepsi, being multinational, is probably as well-known in the Nordic region as it is in its native North America. JCP Digital, along with JCP Ignite, the creative part of JCP which focuses on experience-marketing, created a Snapchat influencer campaign as part of Pepsi Max Norway’s digital sponsorship deal with New York Rangers player Mats Zuccarello. Zuccarello is a famous sports star in Norway. However, he is New York-based and naturally private, meaning that most fans know little about his life. JCP created a Snapchat channel for Zuccarello and encouraged the ice hockey player to send snaps of his New York life to signed-up fans. The fans were given the challenge of sending snaps to Zuccarello that would gain his attention, with the best one resulting in the fan receiving a free trip to New York to meet his or her hero. By the end of the 10-day campaign, fans had sent 4,000 photos to Zuccarello. We are one of the leading full service agencies in Scandinavia, offering expertise within advertising, events and PR. Something Massive lives at the intersection of digital culture and brand. They are a boutique agency based in Los Angeles. They cover a wide range of specialties, including digital marketing, social and mobile. Somewhat appropriately for a Californian agency, one of their 2009 founders is Chris Gibbin, a filmmaker, and producer. As with many of these agencies, they would not claim to be Snapchat connoisseurs – they are creatives who choose the most suitable marketing channels for their clients’ products and target audiences. One such client was Sony Pictures Entertainment, who released the latest James Bond film, Spectre, in late 2015. Sony wanted to create a digital event to build buzz around the film’s release, so Something Massive created a pop-up Snapchat “Discover” James Bond channel for one day. This lead to a rolling 24 hours of Bond coverage around the globe. Each snap was interactive and relevant to Bond. Something Massive then created Spectre geofilters, allowing worldwide users to use special Bond artwork on their content on their region’s film release day. This was the first branded channel on Snapchat. It resulted in 40 million Snap views and 175,000 shares. Something Massive is a boutique digital agency based in Los Angeles specializing in original content, social media, website design and development, strategy, and awesomeness. Publicis Sapient describes itself as redefining storytelling for an always-on world where brand experience flows through digital, retail, social, mobile and commerce as part of a single moment. They call their process “storyscaping,” where they tell brands’ stories by a series of connected channels, selecting the best combination channels for each brand’s particular story. As part of this, they see social media as a way to connect brands with always-on fans. One of their campaigns using a mix of Snapchat and native advertising was for Nutella. They recognize that Millennials love Nutella and happily talk about it on their social channels. They also knew that Millennials love supermodel, Gigi Hadid. One day Gigi posted a picture of her favorite Nutella crepe, so Publicis Sapient saw the benefit of using her influencer status to help tell the Nutella story. They sent her some Nutella, with the hope of gaining some celebrity-leverage. The also sent product to her boyfriend Zayn (ex-One Direction) as well as her sister, Bella (a model), and Bella’s boyfriend, Abel (from The Weekend). SapientNitro and Nutella sent all of this free product in the hope of some Snapchat interaction between the stars and their fans. To encourage the stars’ involvement, Nutella created personalized jars for each star. The influencer marketing initially hit a wobble, with Gigi and Zayn breaking up before they received their personalized Nutella jars. However, when the couple reunited a few weeks later, Gigi SnapChatted a picture showing both her and Zayn’s personalized Nutella jars, also reunited. The result was that SapientNitro’s guerilla marketing managed to earn their client 2,525 mentions and 7.2 million impressions. SapientNitro is a new breed of agency redefining storytelling for an always-on world. We're a global powerhouse of creative, brand and technology expertise.1. Viral Nation
Viral Nation
Viral Nation
2. NeoReach
NeoReach
NeoReach
3. Moburst
Moburst
Moburst
4. HireInfluence
HireInfluence
HireInfluence
5. AKQA
6. Cramer-Krasselt
Cramer-Krasselt
7. Organic Inc
ORGANIC
8. VaynerMedia
VaynerMedia
9. The Media Kitchen
The Media Kitchen
10. 1000 Heads
1000 Heads
11. PopShorts
PopShorts
12. JCP Digital
JCP Digital
13. Something Massive
Something Massive
14. Publicis Sapient
SapientNitro
Frequently Asked Questions
What makes Snapchat influencer marketing different from other social media platforms?
Snapchat influencer marketing stands out due to its ephemeral content, where posts disappear after 24 hours, creating a sense of urgency and exclusivity. This aligns with Snapchat's younger audience, who value authenticity and spontaneity. Influencers on Snapchat can use unique features like AR lenses, filters, and Stories to create immersive and engaging content, making it a powerful platform for brands targeting Gen Z and Millennials.
How do agencies select the right influencers for Snapchat campaigns?
Agencies specializing in Snapchat influencer marketing typically use a combination of data-driven insights and audience analysis to select influencers. They focus on factors like engagement rates, follower demographics, and content relevance to ensure alignment with the brand’s goals. The selection process often includes vetting for authenticity, checking for fake followers, and ensuring that the influencer’s style matches the campaign’s creative vision.
What challenges do agencies face when creating Snapchat influencer campaigns?
Agencies often face challenges like measuring ROI due to Snapchat’s fleeting content and the platform's limited native analytics. Additionally, the disappearing nature of Snapchat posts requires a different approach to content strategy, focusing on high-impact, time-sensitive campaigns. Agencies also need to navigate the platform's younger, trend-sensitive audience, which demands constant innovation and relevance in content creation.
Can Snapchat influencer marketing be effective for brands targeting older demographics?
While Snapchat is primarily popular among younger audiences, agencies can still leverage the platform for brands targeting older demographics by using strategic content and influencer selection. This involves finding influencers who resonate with older users or creating content that appeals to cross-generational interests, such as technology, fitness, or finance, but campaigns should be carefully crafted to match the audience's expectations and platform behavior.
What are some examples of successful Snapchat influencer marketing campaigns?
Successful Snapchat influencer marketing campaigns often involve creative uses of the platform’s unique features. For instance, AKQA’s campaign for Activision’s Call of Duty: Advanced Warfare used snapcodes within the game to generate buzz, leading to over 6 million engagements. Another example is VaynerMedia’s campaign for the Electric Zoo festival, where they used Snapchat to document the event in real-time, resulting in significant engagement and millions of views.
